Comparison shopping sites and portals like Shopping.com, Shopzilla, CNET Shopper, Yahoo! Shopping and others can be very effective at driving highly qualified leads to a retailer’s online store. However, many online retailers fail to achieve these results due to data problems that limit the effectiveness of these marketing programs....
With the holidays around the corner, now is a great time to add some special features to one's website that will likely increase sales. There are four specific things a person can do, according to the "2004 Shop.org/BizRate.com Online Holiday Mood Study." The study found that the most successful website...
Comparison-shopping websites are a great marketing vehicle for online merchants who want to grow their businesses. These sites let e-tailers display product information in a simple format, allowing web buyers to make comparisons and choose the best product from a list of products from different retailers. The stakes, though, have...
Search engines continue to grow in importance to e-tailers. Organic and paid search are top-of-mind concerns for e-tailers as growing amounts of resources are devoted to insuring that their Web sites appear prominently in the search engines. The most obvious question on e-tailers' minds are: will that convert into sales?...
Are promotion codes a good marketing tactic to use to get consumers to visit a Web site? That depends on whom a person asks. Some e-tailers swear by promotion or coupon codes, believing they're a wonderful way to increase sales and gain new customers. Even better, they're easy for consumers...
The post-Sept.11 mantra for attracting tight-fisted customers has become a drumbeat. By now, online retailers have got the messages: Offer bargains, offer value, showcase safety, price points, hearth and home. This article provides various e-tailers respond to five primary online shopper concerns. All these have been discussed in detail. Thus,...
The Internet provides new opportunities for both e-tailers and traditional brick and mortar e tailers to market goods and services across international boundaries. In the past, exporting required significant investment in outlets and logistics. To engage in business with European countries it was necessary to adhere to numerous local laws...
It has been hypothesized that the online medium and the Internet lower search costs and that electronic markets are more competitive than conventional markets. This suggests that price dispersion--the distribution of prices of an item indicated by measures such as range and standard deviation—of an item with the same measured...
Several studies show that online price dispersion among e-tailers is persistent. Not much, however, is known about whether prices of pure play internet e-tailers are lower or higher than prices of bricks-and-clicks retailers.
Most general retailers have made huge investments in their on-line businesses but are still struggling to make money out of the World Wide Web. Yet their perseverance is more than justified. The search for the ways to make the Web profitable is therefore on. It is a considerable challenge, calling...
E-tailers investing in fulfillment systems to meet the holiday rush online marketers in the fourth quarter of 2000 were determined to avoid the messes that plagued them the previous holiday season. Some e-tailers have made major changes in their approach to fulfillment. This article says that main goal is to...
CRM was not likely to create its promised unbreakable, deep customer relationships, no matter how technologically advanced the software. In essence, CRM customers require a radically new mind set, rather than just new software. The real problems with CRM lie deep below the technology glitches. E-tailers may not only have...
This articles is about the Retailers who sell to their customers across multiple channels, through stores, catalogs, and online significantly increase their chances of generating healthy returns and emerging intact amid the growing e-tail shakeout According to the study, many online retailers are losing money each time they sell an...
From the executive summary: ‘The advent of technological revolution has brought about significant change in the economy. Rather than cede cyberspace to their e-tailing competitors, old-economy companies have begun to fight back, carving out their own presence on the Internet. In fact, many observers are now suggesting that clicks-and-mortar operators...
Newegg.com, the second-largeste-tailer in the U.S., prides itself on the wealth of product andinformation it offers, great customer service and a loyal customerfollowing. This June, the company reached the benchmark of one millioncustomer product reviews. To commemorate the achievement the popular onlineretailer announced a surprise giveaway of more than $13,000...
Bluefly and Bravo Partner Again to Offer Fashion-Obsessed Fans All New Exciting Contests, Looks from Every Episode, and the Chance to Win a $10,000 Shopping Spree on Bluefly.com NEW YORK -- Bluefly, the leading online retailer for on-trend designer clothing at a great value, is pleased to announce...
Specialty Retailers and Sales Reps to Have Web-Based Solution PLYMOUTH, Minn. & DENVER -- CenterStone Technologies, Inc., an international developer of secure Web-based B2B e-commerce software for manufacturers selling through specialty retail channels, today announced that Shock Doctor, Inc., a protective athletic gear manufacturer, has selected the company's...
Chalk Media Corp. (TSX VENTURE: CKM) today announced that it has appointed Divesh Sisodraker to its Board of Directors. "Chalk is well positioned to increase revenues with a strong product line, strong channel relationships and a strong understanding of the exploding mobile marketplace", said Mr. Sisodraker. "I look forward to...
SEATTLE -- Blue Nile, Inc. (Nasdaq:NILE) announced that it will release financial results for its second quarter ended June 29, 2008 on Tuesday, August 5, 2008. The Company will hold a conference call to review the results that day at 2:00 p.m. PT/5:00 p.m. ET. The call will be broadcast...
Coremetrics Intelligent Offer Presents Relevant Recommendations Based on Visitor Behavior/Product Affinities SAN MATEO, Calif., July 15 /PRNewswire/ -- Coremetrics, the leading provider of digital marketing optimization solutions, today announced that Office Depot , a leading global provider of office products and services, is using Coremetrics Intelligent Offer...
