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- A Guide To The Infighting Between Premium Publishers And Ad Networks
- Michael Zimbalist is vice president of research and development operations at The New York Times Company (NYSE: NYT). Previously, he was president of the Online Publishers Association. A fissure opened within the online advertising community last month following the release of new research by the Online Publishers Association. Drawing...
- External links 2009-09-18
Additional Resources
- OPA Ad Effectiveness Study: It's Not That Black and White
- Posted by Rajeev Goel on 08.14.09 @ 01:53 PM First, my company, PubMatic, and many others operating in digital media support the OPA, and I do not dispute the findings of its report. It makes perfect sense for brand advertisers to place their advertisements in the surroundings of premium content...
- News items 2009-08-14
- Online Publishers Association Media Usage Study Shows the Web Now Rivals TV in Reach and Extends the Impact of All Media; OPA Unveils Groundbreaking New Observational Research During 'Eyes on the Internet Tour' through Eight Cities
- NEW YORK -- The Online Publishers Association OPA today announced the results of a new research project, "A Day in the Life: An Ethnographic Study of Media Consumption." The observational media usage study is being discussed throughout the OPA's 2006 Eyes on the Internet Tour, which will visit Atlanta, New...
- Research articles 2006-06-06
- Online publishers team up to form European OPA.(Online Publishers Association Europe)(Brief Article)
- EUROPEMEDIA-C2002 Van Dusseldorp & Partners - http://www.vandusseldorp.com/ Ten European online publishers have decided to create an association based on the model of the American Online Publishers Association OPA. OPA Europe is the response from the main European online...
- Research articles 2002-11-11
- Online Publishers Association launches European branch.(OPA Europe)(Brief Article)
- EUROPEMEDIA-C2003 Van Dusseldorp & Partners - http://www.vandusseldorp.com/ The Online Publishers Association has announced that is setting up camp in Europe, with ten large European publishers founding OPA Europe, including such high-profile names as the Financial Times, El Pais, Le Monde and Der Spiegel....
- Research articles 2003-03-09
- OPA-comScore Study Says the Unclicked-Upon Ad Has Value
- One of the problems effecting the online advertising industry â€" in addition to a dismal economy â€" is the continued emphasis by advertisers on valuing advertising only when users click. While that methodology seems to work just fine for Google, it's potentially crippling for content sites, since people are at...
- Blog posts 2009-06-18
- 'Bioremediation' as a Removal Response Action at OPA Sites
- This paper describes the "Bioremediation", implemented as a removal response action at certain OPA Sites in EPA Region III. This process utilizes simple yet effective techniques and locally available equipment and materials to accelerate the process of intrinsic bioremediation, aggressively incorporating the natural attenuation processes of biodegradation, adsorption, dispersion, and...
- White papers 2002-03-01
- OPA goes up against Staples on the East Coast - Office Products of America, office products warehouse stores
- OPA Goes Up Against Staples on the East Coast
- Research articles 1989-11-13
- OPA December 2004 Internet Activity Index: Holiday Shopping Leads to Commerce Gains in Share of Time Spent Online
- NEW YORK -- The Online Publishers Association OPA today released the Internet Activity Index IAI for December 2004. Indicative of the height of the holiday shopping season, Commerce was the only category to gain share of time spent online in December 2004 over November 2004. Share of time spent...
- Research articles 2005-01-13
- OPA March 2005 Internet Activity Index: Content Registers Largest Gains in Share of Time Spent Online
- NEW YORK -- The Online Publishers Association OPA today released the Internet Activity Index IAI for March 2005. The data revealed that the Content category registered the largest gain in share of time spent online in March 2005 over February 2005. Share of time spent online on Content grew...
- Research articles 2005-04-18
- Opa! Delta SkyMiles Members Can Earn Miles On A Grecian Getaway With Grecotel Hotels & Resorts and Classical Hotels; Partnership presents new mileage-earning opportunities in Greeceand South-Eastern Europewith triple miles to start.
- M2 PRESSWIRE-16 January 2008-Delta Air Lines: Opa! Delta SkyMiles Members Can Earn Miles On A Grecian Getaway With Grecotel Hotels & Resorts and Classical Hotels; Partnership presents new mileage-earning opportunities in Greeceand South-Eastern Europewith triple miles to startC1994-2008 M2 COMMUNICATIONS LTD RDATE:15012008...
- Research articles 2008-01-16
- Opa! Delta SkyMiles Members Can Earn Miles on A Grecian Getaway with Grecotel Hotels & Resorts and Classical Hotels; Partnership presents new mileage-earning opportunities in Greece and South-eastern Europe with triple miles to start.
- M2 PRESSWIRE-17 January 2008-Delta Air Lines: Opa! Delta SkyMiles Members Can Earn Miles on A Grecian Getaway with Grecotel Hotels & Resorts and Classical Hotels; Partnership presents new mileage-earning opportunities in Greece and South-eastern Europe with triple miles to startC1994-2008 M2 COMMUNICATIONS LTD ...
- Research articles 2008-01-17
- No way for OPA
- Critics say the Oil Pollution Act of 1990 would virtually shut down the state -- but Congress says that wasn't its intention.Look for common sense to prevail in Washington, eventually, on a proposal that would apply the $150 million liability requirements of the Oil Pollution Act OPA of 1990 to...
- Research articles 1994-08-01
- South Fla. community receives $60 mil. grant - Opa Locka, Florida; grant from Department of Housing and Urban Development - Brief Article
- The city of Opa Locka, Fla., is now $60 million richer thanks to a grant from the federal government. The grant was presented to the city by the U.S. Department of Housing and Urban Development HUD and enables the community located near Miami to revamp 328 apartments and town...
- Research articles 1993-01-18
- PowerStream and OPA Launch Small Business Pilot for Free Energy Efficiency Assessments, Upgrades.
- YORK REGION, ONTARIO, Jul 3, 2007 CCNMatthews via COMTEX -- PowerStream, with the support of the Ontario Power Authority OPA, and in partnership with Markham Energy Conservation Office MECO, Enbridge Gas Distribution and Green$aver, today announced the launch of a pilot program providing free energy efficiency...
- Research articles 2007-07-03
- Federated Media Introduces OPA-Influenced Ad Formats; Promises More 'Social Ads'
- Social media-focused ad net Federated Media is betting that larger ad formats and the ability to easily spread ads across Facebook and Twitter will help attract more ad dollars to its member sites. FM’s new premium ad product “Ad Stamp” was partially influenced by one of the new ad...
- External links 2009-09-10
- Online Publishers Association Comments on H.R. 29, the SPY ACT
- NEW YORK -- Yesterday, the Online Publishers Association OPA submitted its full position on H.R. 29, the SPY ACT, to the House Energy and Commerce Committee elaborating on its initial comments submitted on January 25, 2005, pursuant to the Committee's formal request. The OPA is pleased to be one...
- Research articles 2005-02-04
- 24/7 Real Media, DoubleClick and Tacoda Systems Join Online Publishers Association as Associate Members
- Business & High-Tech Editors NEW YORK--BUSINESS WIRE--April 5, 2002 The Online Publishers Association OPA announced today that 24/7 Real Media, DoubleClick and Tacoda Systems have joined as associate members. The OPA introduced associate membership in December 2001 to allow vendors and organizations that support the online publishing...
- Research articles 2002-04-05
- Engage Joins Online Publishers Association as Associate Member
- Business/High Tech Editors NEW YORK--BUSINESS WIRE--June 5, 2002 The Online Publishers Association OPA announced today that Engage, Inc. (Nasdaq:ENGA) has become an associate member of the organization. Associate status with the OPA is open to vendors and organizations that support the online publishing business but are not,...
- Research articles 2002-06-05
- Fios Selected as Professional Service Provider of the Year by Oregon Paralegal Association
- Business Editors/Legal Writers PORTLAND, Ore.--BUSINESS WIRE--Nov. 12, 2003 FiosR Inc., the leading provider of electronic discovery and litigation readiness services, announced today that it has been selected as the Professional Service Provider of the Year by the Oregon Paralegal Association OPA. Fios received this award for its active...
- Research articles 2003-11-12
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