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	<title><![CDATA[open sourcing Resources | BNET]]></title>
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		<title><![CDATA[Put Your Customers to Work]]></title>
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		<description><![CDATA[Don't just sell to them—learn from them! Crowdsourcing is the new way to turn your most passionate customers into a powerful talent resource.Crowdsourcing is the practice of tapping members of the general public to perform important business tasks such as research, product development, and marketing. With the advent of Web-based...]]></description>
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		<pubDate>Tue, 19 Feb 2008 00:00:00 -0800</pubDate>
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		<title><![CDATA[How to Get Your Customers to Solve Problems for You]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13241_23-52960.html]]></link>
		<description><![CDATA[Crowdsourcing is a technique that sophisticated companies use to translate the enthusiasm of their most highly-engaged customers into valuable marketing.    	  		Decide If You Really Care What Your Customers Think  		GOAL: Engage in a true dialog with your customers, or don't bother at all. ...]]></description>
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		<pubDate>Wed, 07 Mar 2007 00:00:00 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/jennifer+alsever.html"><![CDATA[Jennifer Alsever]]></category>
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		<title><![CDATA[What Is Crowdsourcing?]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13241_23-52961.html]]></link>
		<description><![CDATA[Despite the jargony name, crowdsouring is a very real and important business idea.]]></description>
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		<pubDate>Thu, 01 Feb 2007 17:45:09 -0800</pubDate>
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