BNET Industries
Last Fiscal Year Sales:$1.7M
- Private
- US
Dow Jones Description
Automobile division of General Motors Corporation.
Number of Employees 2
Peer Companies
NAICS Code Automobile Manufacturing: 336111
News & Analysis
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oprah winfrey and pontiac - All News and Analysis
DEAD GIVEAWAYS; Pontiac and Oprah's G6 handout generated big buzz, but not sales.(News)(General Motors Corp. Pontiac Div)(Oprah Winfrey)
Byline: MATTHEW CREAMER AND JEAN HALLIDAY Byline: MATTHEW CREAMER AND JEAN HALLIDAY
Drive my car: 'Live' contest draws 2.3 million entries.
When Oprah Winfrey gave away 276 Pontiac sedans on her show in September, she scored a TV marketing coup. Live With Regis and Kelly used a similar stunt for February sweeps, but its $1.7 million giveaway of 28 Pontiac Montana SV6 vans didn't get th ...
Oprah's $7M Car Giveaway; Washington Winner to Receive New Pontiac G6 at Fitzgerald Auto Mall Ceremony Thursday
News Advisory: News Advisory:
Madison+Vine: Pontiac gets major mileage out of $8 million 'Oprah' deal; Giveaway a PR victory, leads to follow-up shows.(News)(Public Relations)
Byline: JEAN HALLIDAY and CLAIRE ATKINSON Byline: JEAN HALLIDAY and CLAIRE ATKINSON
Oprah teams up with General Motors in Pontiac give-away.
Detroit Free Press Knight Ridder/Tribune Business News Detroit Free Press Knight Ridder/Tribune Business News
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