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- DEAD GIVEAWAYS; Pontiac and Oprah's G6 handout generated big buzz, but not sales.(News)(General Motors Corp. Pontiac Div)(Oprah Winfrey)
- Byline: MATTHEW CREAMER AND JEAN HALLIDAY Byline: MATTHEW CREAMER AND JEAN HALLIDAY
- Research articles 2005-03-14
- OPRAH IMPORTS TV AD STRATEGY TO MAGAZINES: JOINT VENTURE WITH HEARST TRIES `UPFRONT' APPROACH TO DRIVE SALES.
- As Oprah Winfrey migrates to magazine publishing, she's borrowing a page from the TV sales handbook to devise an unusual print ad strategy. As Oprah Winfrey migrates to magazine publishing, she's borrowing a page from the TV sales handbook to devise an unusual print...
- Research articles 1999-09-27
- Discovery's Digital Head Kayse Tapped To Lead Ad Sales For Oprah's OWN Channel
- After a year and a half as Discovery Communications’ EVP of digital media sales, Kathy Kayse is being moved over to take over ad sales for the company’s forthcoming cable channel, OWN: The Oprah Winfrey Network. Kayse came to Discovery from AOL (NYSE: TWX)—she had been a 24-year Time...
- External links 2009-10-12
- Tech Roundup: Panasonic Eyes Sanyo, Used IT, Oprah Moves Kindle, More
- Panasonic considers acquiring Sanyo; Google and Yahoo deal may be dying; Google considers service-level agreements for Google Apps; used IT equipment becomes popular; Oprah stirs huge Kindle interest; and Acer claims sales not bothered much by credit meltdown. by Erik Sherman
- Blog posts 2008-11-03
Additional Resources
- Food Roundup: KFC Potholes, Acai Scam, Unhealthy Restaurants, and More
- KFC offers free pothole repair -- The fried chicken chain has contacted mayors across the country to find out who might be interested in the first ever corporate-sponsored road fix-up. KFC will then choose from the respondents four cities at random and pay to fill potholes and do other maintenance....
- Blog posts 2009-03-27
- CBS CEO Moonves: In 'Constant Conversations' With Oprah
- NEW YORK (AdAge.com) -- CBS Corp.'s top executive said the company is "in dialogue" with daytime-TV queen Oprah Winfrey about the status of her long-running syndicated program, amidst speculation that the talk-show host could move her show to a cable start-up she has been working on with Discovery Communications. "We...
- News items 2009-11-06
- Will Oprah's Move To Cable Dampen the 'Oprah Effect'?
- NEW YORK (AdAge.com) -- Oprah Winfrey's decision to end her long-running syndicated program is a bet on the future of TV -- that niche cable channels, with their dual revenue streams from advertising and subscriptions, will be a more stable media base, and that technology will allow any content provider...
- News items 2009-11-20
- OWN Taps Comcast's Singer To Manage Distribution, Sales Strategy
- OWN: The Oprah Winfrey Network, a joint venture between the media personality and Discovery Communications (NSDQ: DISCA), is putting some finishing touches on its executive level staff. Former Comcast (NSDQ: CMCSA) exec Allan Singer is the latest hire. He has been named EVP of Distribution and Strategy for OWN,...
- External links 2009-10-30
- Music suffers slipped discs; Cautious retailers, other woes add up to slumping sales for record companies.
- Alicia Keys' debut album on J Records was set for a breakout launch. Ms. Keys had performances lined up on The Oprah Winfrey Show and The Tonight Show. Radio was primed. But there was a sour note, too: retail. Worried by the general climate...
- Research articles 2001-07-23
- Food Roundup: McCafe-Starbucks Battle Goes To Europe, Pringles Not Chips, And More
- McDonald's aims to overtake Starbucks in Europe -- McDonald's is expanding its McCafe across Europe, with plans to open hundreds of new stores by the end of the year. McDonald's has been thriving in the current economy, while rival Starbucks has been closing stores and struggling to keep up profits....
- Blog posts 2009-05-28
- Discovery's Zaslav Gets A Raise, An Extention?And Could Get Another $55 Million Or So
- Talk about incentive plans: according to an SEC filing, Discovery Communications (NSDQ: DISCA) CEO David Zaslav could earn more than $55 million if he sticks around through 2014 and hits all his goals. That’s on top of base compensation and annual bonuses. (Details below.) The payments are included in...
- External links 2009-09-10
- AEG Acquires Webcasting Company Incited Media To Form AEG Digital Media
- This is AEG’s second digital acquisition announced in a month: first Examiner.com’s acquisition of NowPublic, and now a different group AEG Productions is buying eight-year old webcasting services company Incited Media, for an undisclosed sum. The deal, being announced today, will merge Incited with AEG Productions to create AEG...
- External links 2009-10-05
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