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- Wal-Mart: Your Friendly Neighborhood Superpower
- The world's largest retailer is trying to live up to their smiley face and listen to their customers. Cheap gas, culturally targeted stores, and a less mafia-like approach keep the people's wallets open.
- Videos 2008-03-28
- Courting Key Influencers May Be Wasted Effort
- Oprah's been hitting the campaign trail with Democratic presidential hopeful Barack Obama and Chuck Norris is stumping for Mike Huckabee in hopes that the celebrity support will sway wavering voters (trust us, this has something to do with business). However, recent research suggests that celebrity endorsement won't help the candidates...
- Blog posts 2007-12-14
- Jennifer Gunn: How I Got My Product on Oprah
- Some of the best businesses come from simple solutions to everyday problems. That's what drove Jennifer Gunn to create The Cupcake Courier, a handy baked goods travel case that's now sold in Bed, Bath & Beyond, Dillard's and Linens 'N Things. It's even been featured in Oprah's magazine. Along...
- Videos 2007-09-23
Additional Resources
- Oprah Will Come Into Her OWN In January 2011
- It's official now: OWN: Oprah Winfrey Network will launch in January 2011.A joint venture between Winfrey and Discovery Communications, the channel was originally slated to launch late this year, occupying the channel position occupied by Discovery Health. When it launches 14 months from now OWN is expected to reach some...
- News items 2009-11-20
- Will Oprah's Move To Cable Dampen the 'Oprah Effect'?
- NEW YORK (AdAge.com) -- Oprah Winfrey's decision to end her long-running syndicated program is a bet on the future of TV -- that niche cable channels, with their dual revenue streams from advertising and subscriptions, will be a more stable media base, and that technology will allow any content provider...
- News items 2009-11-20
- Oprah Gets to a Million Twitter Followers, But What Does It Mean?
- Thanks to Ad Age's @simondumenco (that's Simon Dumenco for those of you not on Twitter), I've been made aware of the fact that yesterday, Oprah Winfrey passed the one-million-followers mark on Twitter, doing so in a world record one month-or-so. By contrast, it took @aplusk Ashton Kutcher what ... a...
- Blog posts 2009-05-15
- Oprah, Dr. Oz Sue to Block Diet Sites
- The companies, including FWM Laboratories, Inc. and CPX Interactive LLC, are accused of posting photos and videos of Oprah and Dr. Oz without permission, as well as crafting fake endorsements and testimonials from both TV personalities. Dr. Oz has appeared in more than 55 episodes of The Oprah Winfrey Show...
- News items 2009-08-20
- Oprah Sues Seedy Online Marketers
- Banner ads that include celebrities are nothing new, and a common tactic used by marketers to improve click-thru rates. However, in most cases, the celebrities being featured aren't actually being paid for the endorsement. Oprah has decided to do something about it, and along with Dr. Oz and The Illinois...
- News items 2009-08-21
- CBS CEO Moonves: In 'Constant Conversations' With Oprah
- NEW YORK (AdAge.com) -- CBS Corp.'s top executive said the company is "in dialogue" with daytime-TV queen Oprah Winfrey about the status of her long-running syndicated program, amidst speculation that the talk-show host could move her show to a cable start-up she has been working on with Discovery Communications. "We...
- News items 2009-11-06
- Oprah's Harpo Films Drops ABC For HBO
- Move over ABC. Harpo Films, the original film division of Oprah Winfrey's Harpo Productions, has found an edgier, less commercially-cluttered platform for its movies: HBO. The AP says Harpo Films and HBO have brokered a three-year deal to make movies, documentaries and TV series. Financial terms were not disclosed,...
- External links 2008-12-17
- Letterman snags Oprah.(FAST TRACK)(Oprah Winfrey )(Late Show With David Letterman )(Brief Article)
- Oprah Winfrey is putting the countless fat jokes and the Oprah/Uma Academy Awards running gag behind her as she makes her first appearance on CBS' Late Show ... Oprah Winfrey is putting the countless fat jokes and the Oprah/Uma Academy Awards running gag behind...
- Research articles 2005-11-28
- ABC Internet Group Oprah Winfrey Chats Live On OPRAH.com This Monday, October 19
- NEW YORK--ENTERTAINMENT WIRE--Oct. 14, 1998--Oprah Winfrey will participate in a live chat on OPRAH.com (www.oprah.com) this MONDAY, OCTOBER 19, from 9:00-10:00 p.m., ET. Oprah, who returns to the silver screen in "Beloved" on Friday, October 16, will answer viewers' questions about her most powerful role to date, her renewal to...
- Research articles 1998-10-14
- Oprah's afterparty now a weekly affair.(PROGRAMMING BRIEFS)(Oprah After the Show)(Brief Article)
- NEW YORK -- Oprah Winfrey's show on Oxygen has been cut back from a daily schedule to once a week. Oprah After the Show is now airing only on Fridays at 7 p.m., rather than weeknights in that time slot. Winfrey's 30-minute...
- Research articles 2005-10-10
- Oprah signs satellite radio deal.(Briefs)(Oprah Winfrey to introduce XM Satellite Radio Holdings Inc.'s service)(Brief Article)
- XM Satellite Radio Holdings said it signed a three-year, $55-million deal with Oprah Winfrey to introduce a channel on the top U.S. subscription radio service. The news sent XM's shares up as much as 10%. The new channel, called Oprah and Friends, is XM Satellite Radio...
- Research articles 2006-02-13
- KFC Discovers the Overwhelming Power of Oprah
- As the economy drags down restaurant traffic, a lot of places have been experimenting with cheap eats -- or even giving away food for free. KFC has been prominent in the giveaway movement. It debuted its grilled chicken with a day of free samples, and for Mother's...
- Blog posts 2009-05-07
- Oprah Makes It Official: To Leave Syndicated Show in September [Turning Points]
- And thus an era ends. As rumored she would, Oprah Winfrey announced today that she will give up her syndicated show to focus on building her cable network. Oprah ends a 25 year run that puts hers up with Fidel Castro and Muammar al-Gaddafi as...
- News items 2009-11-20
- Oprah Winfrey Cries About Ending Talk Show
- The media mogul teared up Friday morning as officially announced that she was ending her syndicated talk show in 2011. Winfrey is leaving Chicago to apparently focus on her cable channel OWN: The Oprah Winfrey Network. In her on-camera message, Winfrey...
- News items 2009-11-20
- Digital Divide Hits -- Oprah?(Brief Article)
- Oxygen founder-investor Oprah Winfrey confessed last week that she really has been Internet-ignorant, though people find that hard to believe. At the network's launch party, Winfrey -- who is doing a series for Oxygen called Oprah Goes Online -- ma Oxygen founder-investor Oprah Winfrey...
- Research articles 2000-02-07
- Children to Receive Global Fund for Children's Books from Oprah's Angel Network
- WASHINGTON, May 25 /U.S. Newswire/ -- Children and youth living in poor countries and in regions recovering from conflict will receive award-winning books through an Oprah's Book Club Award of $50,000 given by Oprah's Angel Network, a public charity formeWASHINGTON, May 25 /U.S. Newswire/ -- Children and youth living in...
- Research articles 2006-05-25
- XM sees Stern potential in Oprah.(XM Satellite Radio Inc. signed Oprah Winfrey)(Walt Disney Co.'s earnings and finalized deal with Citadel Broadcasting)(Procter & Gamble Co. tapped Wieden and Kennedy Inc. for advertisements)
- XM is hoping Oprah Winfrey will be its Howard Stern. The queen of daytime talk signed a $55 million, three-year deal with XM satellite radio, whose shares surged more than 6% on the news. Beginning in September, the new ad-supported "Oprah & XM is hoping Oprah...
- Research articles 2006-02-13
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