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opt-in email marketer

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The Opt-In Email Marketer's Checklist for Inbox Delivery: Whether a person uses software or a hosted/ASP solution to do his email marketing, the person should make sure that his email marketing server uses a static IP address. Unlike a dynamic IP address, a static IP address generally stays the same and is analogous to having a consistent phone...; Tags: Static IP Address, Email Marketing, Person, Sparklist, Opt-In Email Marketer, E-mail, Marketing Research, Online Communications, Marketing; White papers 2006-07-19

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Your Work Five Ways to Speak Like Obama

Five Ways to Speak Like Obama

Barack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
Your Industry Bayer's Big Ugly Fight Over Its Virginia Coal Bill

Bayer's Big Ugly Fight Over Its Virginia Coal Bill

Bayer (BAY.DE)'s Virginia unit -- which mostly makes pesticides -- is at the center of multimillion dollar battle over coal. Massey Energy (MEE), the coal giant that treats Appalachia like a used napkin, claims Bayer owes it $39 million for shipments of coal it hasn't paid for; Bayer claims that Massey owes it $10 million.
Your Money Death in the Family: 12 Things to Do Now

Death in the Family: 12 Things to Do Now

Hang onto this essential checklist, so you’ll know what to do when the time comes.