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- Not Saying "No" Shouldn't Mean "Yes"
- Do you have trouble saying "no?" I'm not talking about fending off that friend down the street who's constantly entreating you to participate in the community trash pick-up or spaghetti dinner fund-raiser. What I'm referring to are those deals where marketers charge you and...
- Blog posts 2009-09-10
Additional Resources
- Cable loses negative-option suit.
- A federal district court judge dealt a blow to cable operators last week ruling that federal policy does not pre-empt action by states against operators who use negative-option marketing tactics. Judge Barbara Crabb of the Western District for Wisconsin in Madison denied Time Warner...
- Research articles 1994-04-04
- Building Flexible Marketing Teams with Resourcing
- Sometimes marketing managers need skills and resources not available from their own teams. Resourcing—hiring people for a fixed period of time—can provide a flexible alternative to recruiting new staff or retraining your current employees. It's ideal for providing diverse or specialist skills on a short or mid-term basis for projects...
- Articles 2007-10-30
- Transamerica Worksite ULs Add A Guaranteed Death Benefit Option.
- Transamerica Assurance Company, the Los Angeles worksite marketing arm of Transamerica Life Companies, says its newest worksite universal life policies include a guaranteed death benefit option. The option is available when level premiums have been p Transamerica Assurance Company, the Los Angeles worksite marketing arm...
- Research articles 1999-04-19
- Transamerica Worksite ULs Add A Guaranteed Death Benefit Option.
- Transamerica Assurance Company, the Los Angeles worksite marketing arm of Transamerica Life Companies, says its newest worksite universal life policies include a guaranteed death benefit option. The option is available when level premiums have been p Transamerica Assurance Company, the Los Angeles worksite marketing arm...
- Research articles 1999-04-19
- The Public Option And Insurance Exchange In The House Bill
- In my first post, I described the major features and basic approach of HR 3962, as well as the provisions of the bill that would go into effect more or less immediately. This post will look more closely at some of the bill's basic insurance reform elements. In a final...
- News items 2009-10-30
- PetroJack ASA signs marketing and purchase option agreements with Transocean Inc
- NORDIC BUSINESS REPORT-5 January 2006-PetroJack ASA signs marketing and purchase option agreements with Transocean IncC1994-2006 M2 COMMUNICATIONS LTD http://www.m2.com Norwegian drilling rig company PetroJack ASA said on Thursday (5 January) that it had signed marketing and purchase option agreements for its PetroJack I, II and III jack-up drilling rigs...
- Research articles 2006-01-05
- Negative option offers continue to top regulatory hot list.(Federal Trade Commission's workshop, marketing regulations online negative option offers)
- Advanced consent marketing offers continue to be popular marketing tools. Free-trial offers allow the consumer the opportunity to sample products or services without risk or obligation, while continuity and automatic renewal programs allow consumers Advanced consent marketing offers continue to be popular marketing tools....
- Research articles 2007-04-01
- Marketing Yourself
- Marketing YourselfPDFit would be really good if there was an option to save an article in PDF form... keep up the good workMARKETING YOURSELFI THINK THIS SHOULD BE A RECOMMENDED READ TO EVERY JOB HUNTER AND JOB HUNTED LAUGH IF ANY TRULY MORE THAN A 5 STAR RATINGplan the future...
- Discussion threads 2007-03-13
- Cinergy awards option for power purchase to LG&E Power Marketing
- CINCINNATI--BUSINESS WIRE--Dec. 12, 1996--Cinergy (NYSE:CIN) has awarded a 100-megawatt option contract for electric power purchases to LG&E Power Marketing Inc. Part of a long-range strategy for meeting future energy demands, the option contract helps Cinergy defer the need to build new power generation facilities while maintaining flexibility in a...
- Research articles 1996-12-12
- States sue Comcast for negative option. (Comcast Corp.)
- In the first round of a sweeping investigation into cable operators' marketing practices, eight states sued Comcast Corp. charging that the MSO's a la carte tier and wire maintenance plans have been illegally sold on a negative option basis. The In...
- Research articles 1994-06-13
- Marketing Through a Downturn | BTalk Australia
- (8min 57) When economic times are tough there's a tendency for people to slash their marketing budgets. On today's BTalk Australia Michelle Gamble, a director at Marketing Angels, tells Phil Dobbie that this might be the wrong thing to do. Instead use the downturn as an opportunity to grab more...
- Blog posts 2009-01-26
- SMALL BUSINESS: The American dream via multicultural route; Ethnic marketing leads to success of a Korean business.(Brief Article)
- For many businesses, ethnic marketing recently has become all the rage. For Tai Kim nearly 20 years ago, it simply looked like the only option. Back then, as Korean immigrants starting out in business with a limited command of English, Mr. Kim and ...
- Research articles 2000-09-18
- NFL Picks Up Nielsen Media Research Option, Inks New Five-Year Deal
- NEW YORK--BUSINESS WIRE--Dec. 9, 1998--Nielsen Media Research today announced that the National Football League NFL has exercised an option clause by signing a new five-year agreement for audience and sports-marketing information from Nielsen Sports Marketing Service. The NFL is one of the charter clients for Nielsen Sports Marketing Service,...
- Research articles 1998-12-09
- Valassis Accused of Using Hidden Identities in Online War With News America Marketing
- Has a Valassis executive been using a "sock puppet" a fake online identity to criticise News America Marketing? That's the claim of Joe the Coupon Guy, a blogger who writes about (you guessed it!) coupons. News America has retained a lawyer to see whether it can sue Valassis over the...
- Blog posts 2009-04-28
- A Survival Guide to Effective Marketing Campaigns for Today's Small Business
- Your business needs to increase market share and trim costs! You must step up your marketing efforts, but are faced with limited resources and slim budgets. What should you do? Is it best to outsource your marketing activities to a services provider? Today, cheaper technology and...
- Webcasts 2009-04-09
- World's Most Clueless Marketing Group?
- Regular readers of this blog know that I'm critical of marketing groups that don't pull their weight. I thought it would be interesting to share a recent, real-life experience that, for me, illustrates exactly how absurd some marketing organizations can get. First some background. As...
- Blog posts 2007-09-11
- Fla. task force to look at cable business. (task force formed by the Florida Attorney General to look into cable industry's business practices)
- Fla. Task Force To Look at Cable Business As a direct outgrowth of Tele-Communications Inc.'s Encore negative-option marketing plan, Florida Attorney General Bob Butterworth formed a task force to look into "disturbing questions" about Fla. Task Force To Look at Cable...
- Research articles 1991-06-17
- Court hears Wisc. tiering suit. (Wisconsin)
- A U.S. district court judge in Wisconsin must decide whether a Federal Communications Commission policy on a la carte programming or a state law barring negative-option marketing, controls cable companies' repackaging of services during an FCC-mandat A U.S. district court judge in Wisconsin must decide whether...
- Research articles 1993-11-29
- The Oberoi Group, Delhi, India, is in talks with Four Seasons Hotels and Resorts, Toronto, and Hilton Group, London, to form strategic marketing alliances, with the option of either chain picking up a future equity stake in Oberoi. (Asia).(Brief Article)
- The Oberoi Group, Delhi, India, is in talks with Four Seasons Hotels and Resorts, Toronto, and Hilton Group, London, to form strategic marketing alliances, with the option of either chain picking up a future equity stake in Oberoi. It is believed that the Hilton tie-up would be...
- Research articles 2003-07-01
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