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		<title><![CDATA[All Things On Demand]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13731_23-367387.html]]></link>
		<description><![CDATA[Traditional customer relationship management CRM systems fall short when it comes to usability, deployment and payment speed. Software-as-a-Service SaaS 1.0  offers such features, but it is limited in other respects.  Adam May, director of product management at Oracle, explains how  Oracle On Demand provides all of the...]]></description>
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		<pubDate>Tue, 01 Dec 2009 11:21:54 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/adam+may.html"><![CDATA[Adam May]]></category>
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		<title><![CDATA[Increasing Sales Productivity]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13731_23-367389.html]]></link>
		<description><![CDATA[In sales, lost time equals lost money. Steve Diamond, senior director of product marketing at Oracle, describes how an easy-to-use on-demand CRM solution can improve productivity at every stage of the sales cycle.]]></description>
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		<pubDate>Tue, 01 Dec 2009 11:21:52 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
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		<category domain="http://resources.bnet.com/topic/steve+diamond.html"><![CDATA[Steve Diamond]]></category>
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		<category domain="http://resources.bnet.com/topic/customer+relationship+management.html"><![CDATA[customer relationship management]]></category>
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		<title><![CDATA[Delivering a "Wow" Customer Experience]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13731_23-367716.html]]></link>
		<description><![CDATA[In today's environment, companies can't just compete on price and product.  They must also deliver a great customer experience.  Rich Caballero, vice president of product management at Oracle, explains the difference between a miserable customer experience and a "wow" one.]]></description>
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		<pubDate>Tue, 01 Dec 2009 11:21:50 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/customer+experience.html"><![CDATA[Customer Experience]]></category>
		<category domain="http://resources.bnet.com/topic/rich+caballero.html"><![CDATA[Rich Caballero]]></category>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
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		<title><![CDATA[How to Improve Customer Service]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13731_23-368889.html]]></link>
		<description><![CDATA[Your customers and managers have different needs, putting enormous pressure on your service department.  Rich Caballero, vice president of product management at Oracle, explains how a good customer relationship management tool can please customers, while saving the company time and money.]]></description>
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		<pubDate>Tue, 01 Dec 2009 11:21:48 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/rich+caballero.html"><![CDATA[Rich Caballero]]></category>
		<category domain="http://resources.bnet.com/topic/oracle.html"><![CDATA[Oracle]]></category>
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		<title><![CDATA[Salesforce.com: Building a Booming Market That Oracle Long Ignored]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13238_23-310948.html]]></link>
		<description><![CDATA[While software giant Oracle focused on big client-server systems, Salesforce.com pioneered small-business products, CRM software — and cloud computing.    	      Giant: Oracle Shadow Success: Salesforce.com Oracle market cap: $104 billion; revenues: $23 billion. Salesforce.com market cap: $4.8 billion; revenues: $1 billion ...]]></description>
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		<pubDate>Wed, 10 Jun 2009 00:00:00 -0700</pubDate>
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