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organization-wide adoption

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Best Practices of PR Departments
How do the best PR departments operate? The authors of the USC-Annenberg study of PR departments compiled a list of 13 best practices among the more than 500 PR departments that responded to their survey: Maintain a higher than average ratio of PR budget to gross revenue....
Tags: Strategy, Best Practice, Public Relations, Marketing, Corporate Communications, Jon Greer
Blog posts 2008-06-06
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