Overture Services Inc.

News & Analysis

overture services inc. and search - All News and Analysis

• Trusted Feed Search Engine Marketing

  BNET - 2005-05-11

  Trusted Feed, which is also known as its brand name of Site Match Xchange is a form of pay-per-click search engine marketing available from Overture. It's a quick, simple and affordable way to give database-driven sites with more than 1000 pages visibility in Overture's search engines, including Yahoo!, MSN and...

  Tags: Search Engine, Search Engine Marketing, Overture Services Inc., Weboptimiser Media, Search, Marketing Research, Marketing

• NBC Unveils New Internet Search Platform Powered by Overture and SLI

  - 2003-11-10

  Business Editors/High-Tech Writers BURBANK, Calif.--BUSINESS WIRE--Nov. 10, 2003 NBC today introduced a new search platform for its NBC.com and BravoTV.com Internet properties that will feature highly relevant NBC entertainment content, NBC retail and media products, ShopNBC commerce opportunities, and Overture commercial search results. The new search services...

  Tags: Internet, NBC Universal Inc., Overture Services Inc., SEARCH

• Overture takes top spot as preferred paid-search site

  - 2003-11-06

  Overture has overtaken Google as the best solution for paid-for search listings, says Jupiter Research. It narrowly beat Google in a survey the first of its kind--that asked business executives to rank companies specialising in commercial search services on the internet. Overture came out ahead...

  Tags: Google Inc., Jupiter Research, MARKETING, Overture Services Inc., SEARCH

• The Changing Face Of Overture's Pay-Per-Click - Where's The Profit?

  BNET - 2003-10-21

  From the executive summary: ‘The underlying principle of the online business is no different than that of the traditional brick and mortar establishment. To be successful it needs to get a product or service into the hands of the consumer. To accomplish this, the online business needs to establish and...

  Tags: Advertisement, Internet Search Engine, Advertiser, Pay-per-click Advertising, Overture Services Inc., Search, Advertising & Promotion, Marketing

• Overture Services Targeting New Markets

  - 2003-04-15

  Internet search provider Overture Services [Nasdaq: OVER] on Monday said it plans to enter seven new European and Asian markets this year and base its international headquarters in Dublin. The first market to launch would be Italy this quarter, followed by Austria, the Netherlands, Spain, Switzerland, Scandinavia and South Korea....

  Tags: INTERNET, MARKETING, Nasdaq Stock Market Inc., Overture Services Inc., SEARCH

• Soundview Technology Downgrades Overture Services

  - 2003-04-03

  Investment firm SoundView Technology Group on Wednesday cut its rating on Internet search provider Overture Services [Nasdaq: OVER] to "underperform" from "neutral," citing increased competition from Microsoft [Nasdaq: MSFT], which is expected to pursue its own paid search platform. Microsoft accounted for a third of Overture's fourth-quarter 2002 revenue. SoundView...

  Tags: Nasdaq Stock Market Inc., Overture Services Inc., SEARCH, Soundview Technology

• Pasadena, Calif.-Based Internet Search Provider's Stock Drops.

  - 2002-07-02

  By Don Jergler, San Gabriel Valley Tribune, Calif. Knight Ridder/Tribune Business News Jul. 2--PASADENA, Calif.--Shares of Overture Services Inc. dropped more than 8 percent Monday following reports that the Federal Trade Commission is calling on Internet search providers to make advertising ...

  Tags: advertisement, California, FTC, INTERNET, Overture Services Inc., SEARCH, stock