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- iProspect Outsourced SEO Metrics ROI Study
- The iProspect Outsourced SEO Metrics & ROI Study finds that a significantly greater number of search marketers who outsource the management of their natural search engine optimization SEO to an SEM firm - who also participate in paid search advertising and can measure the return on investment of both their...
- White papers 2005-08-01
Additional Resources
- Yale School of Management Study Measures Keyword Performance in Paid Search Advertising
- NEW HAVEN, Conn. -- Oliver J. Rutz of the Yale School of Management and Randolph E. Bucklin of the UCLA Anderson School of Business have developed the first model to measure the performance of individual keywords in paid search advertising on Internet search engines.
- Research articles 2007-12-10
- Is Your Paid Search Advertising Generating Positive Financial Results?
- As an online business, a person may be familiar with or currently utilize "Pay for performance" search engines to send visitor traffic to the website. Also known as pay-per-click, PPC or paid search, it has literally taken the online marketing world by storm especially the two largest players, Overture and...
- White papers 2006-02-18
- Paid search marketing spending will experience substantial growth in the next few years, jumping from $6.5 billion in 2006 to $11.1 billion in 2011, according to "U.S. Paid Search Forecast," a report by Jupiter Research.(Statistically Speaking)
- Paid search marketing spending will experience substantial growth in the next few years, jumping from $6.5 billion in 2006 to $11.1 billion in 2011, according to ... Paid search marketing spending will experience substantial growth in the next few years, jumping from $6.5 billion...
- Research articles 2007-01-01
- Paid search accounts for 41% of online ad spend, claims IAB
- Search advertising accounted for the biggest chunk of online ad spend in the first half of 2004, rocketing to 50% more than spend on cinema advertising, according to the latest set of in-depth figures from the Interactive Advertising Bureau IAB. The value of paid-for search listings more than...
- Research articles 2004-11-04
- Paid search in US to double in value over next five years
- The US paid search market will more than double in value over the next five years, predicts Jupiter Research. Paid search listings and inclusion--text ads on results pages or unranked entries in search engines--are currently worth $2.6bn (1.4bn [pounds sterling]). Jupiter predicts they will continue to grow faster...
- Research articles 2004-08-19
- WebTrends Paid Search Advertising Survey Finds Marketers Need More Sophisticated Measurement and Campaign Management
- Industry research confirms key search marketing challenges; WebTrends Dynamic Search customers prove opportunity for automated optimization
- Research articles 2007-05-08
- Search, As Ever, Continues to Grow Even in Hard Times
- Via MediaWeek, it looks like even if every other sector of advertising, including the majority of online, is about to feel the oncoming crunch, plucky search advertising will continue to do just fine. If search advertising has a problem, it's that advertisers are frustrated about not being able to spend...
- Blog posts 2008-10-16
- Microsoft Wins, Yahoo Folds, Google Still Reigns in Search Game
- Microsoft gave Yahoo bare minimum terms in their new 10-year partnership: a fortified combined search engine off of which it can sell and retain advertising revenues, and a possible exit strategy down the road. Â Either way Microsoft wins. The long-anticipated search and advertising pact announced today did...
- Blog posts 2009-07-29
- What Happened to Search Spending in 2008?
- Today's economic turmoil is tightening many ad budgets. Marketers are looking for the most effective use of their dollars. For Internet advertising, they look for performance-based advertising that is highly accountable—and that means search. While eMarketer estimates show search ad spending rising steadily from $10.7 billion in 2008 to nearly...
- News items 2009-08-07
- Paid Placement: Advertising And Search On The Internet
- Paid placement, where advertisers bid payments to a search engine to have their products appear next to keyword search results, has emerged as a predominant form of advertising on the Internet. This paper studies a product-differentiation model where consumers are initially uncertain about the desirability of and valuation for different...
- White papers 2006-09-01
- Search spend $10m.
- Nov 13, 2002 (B&T - ABIX via COMTEX) Paid Internet search advertising is set to become more significant in Australia. In late 2002, this was forecast by Niki Scevak, of Jupiter Research. The group believes that over $A10 million will be spent on search...
- Research articles 2002-11-14
- Marketing & Branding Forecast: Online Advertising and E-mail Marketing Through 2008
- After two years of flat growth, the online advertising market grew 10 percent in 2003, fueled by a 50 percent surge in paid search spending. Growth will continue at a rate of 19 percent compounded annually through 2008, when overall online ad spending will reach $14.8 billion. Paid search is...
- White papers 2003-03-01
- Search Ad Spending Improves--and Boosts Google Shares
- Posted by: Rob Hof on October 12 Hit by the economy early this year, search advertising looks to be on the mend. For the second quarter in a row, two search marketing firms say U.S. spending on text ads on Google, Yahoo, and Microsoft's Bing improved—or at least got less...
- News items 2009-10-12
- Google Tests Videos In Search Ads
- In a bid to win over entertainment advertising dollars, Google (NSDQ: GOOG) is testing out videos in paid search ads. AdAge’s Michael Learmonth reports that Electronic Arts (NSDQ: ERTS) has purchased the specialized ads to push its ‘Need for Speed’ video game, while film studio Miramax has used them...
- External links 2009-09-01
- The State of Search Marketing: 2009
- NEW YORK (AdAge.com) -- In Silicon Valley years, search is getting up there. Consider that Google celebrated its 11th birthday this year, and Goto, on which Google modeled its auction-based system (and which later became the underpinning of Yahoo's search-marketing offering), was born in 1998. No longer do search-engine marketing...
- News items 2009-11-03
- 360i Search Announces Full Google Advertising Certification; Twenty-two members of 360i Search Team Certified by Google to Manage Paid Search Campaigns, Further Bolstering Industry Leadership
- NEW YORK -- 360i Search, the Search Marketing Division of 360i LLC, announced today that 22 of its employees have received certification as Google Advertising Professionals. The 360i Search team met multiple requirements and passed the rigorous Google Advertising Professional Exam in order to achieve Google's recognition as a qualified...
- Research articles 2005-09-07
- Yahoo Shutting Down Paid Inclusion
- Yahoo is discontinuing its paid inclusion service, Search Submit. This was revealed at the iProspect/Range Online Media Client Summit on a panel moderated by Danny Sullivan. Sullivan's Search Engine Land received the following statement from Yahoo:We are committing our resources and efforts to our core areas of focus, including improving...
- News items 2009-10-16
- Congress Finally Gets Why the Google-Yahoo Search Deal is So Bad
- Michael Arrington submits: Congress is finally understanding the reality of the Yahoo-Google search deal, and what it means for the state of search competition in general. It’s not about price fixing advertising rates, it’s about neutering the second place market participant. As I wrote on September 27, the...
- External links 2008-10-06
- As the Economy Droops, So Does Online Advertising
- Following up on my post from yesterday, another survey today, with another set of gloomy results for advertising, both online and offline. William Blair & Co. surveyed 150 marketing pros in the Chicago area, looking to see what their expectations were in the coming months. From the AdWeek article: ...
- Blog posts 2008-07-08
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