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- iProspect Earns a Top 3 Spot in Both SEO and Paid Search in Leading Analyst Firm's Search Engine Marketing Agency Constellation Report; SEM Firm Lauded for its Sophisticated Technology and Rigorous Employee Training
- WATERTOWN, Mass. -- iProspect www.iprospect.com, the Original Search Engine Marketing Firm, today announced it has been named one of the top three companies in both the natural search engine optimization and paid search marketplaces in the just-published JupiterResearch "Search Engine Marketing Agency Constellation" report.
- Research articles 2006-08-15
- Avenue A / Razorfish Search Wins a Host of New Paid Search and Search Engine Optimization Clients
- SEATTLE -- Avenue A | Razorfish, the largest interactive agency and an operating unit of aQuantive, Inc. (NASDAQ:AQNT), today announced that its Search Engine Marketing SEM agency, Avenue A | Razorfish Search (www.ar-search.com), will be managing search programs for four new clients -- AAA, PhotoWorks, Scientific American and The SCOOTER...
- Research articles 2005-10-17
- 24/7 Real Media Leads Paid Search Category in 2006 Search Engine Marketing Agency Constellation Report; Highly Regarded Analyst Firm Cites 24/7 Real Media's ''Impressive Capabilities,'' Global Presence and High Client Satisfaction
- NEW YORK -- For the second time in a row, 24/7 Real Media (NASDAQ: TFSM), a leading global digital marketing company, has been identified as a top paid search marketing provider in JupiterResearch's 2006 Search Engine Marketing SEM Agency Constellation report. The report rated 24/7 Real Media highest in terms...
- Research articles 2006-08-10
- Starting a Search Engine Marketing Campaign
- Convincing customers to buy what the seller has to offer at the right time and right place is one of the biggest challenges facing marketers. Paid search engines have turned the tables, making it much easier and more cost-effective for customers to find the seller. Article includes that with limited...
- White papers 2003-01-01
- iProspect Outsourced SEO Metrics ROI Study
- The iProspect Outsourced SEO Metrics & ROI Study finds that a significantly greater number of search marketers who outsource the management of their natural search engine optimization SEO to an SEM firm - who also participate in paid search advertising and can measure the return on investment of both their...
- White papers 2005-08-01
Additional Resources
- The State of Search Marketing: 2009
- NEW YORK (AdAge.com) -- In Silicon Valley years, search is getting up there. Consider that Google celebrated its 11th birthday this year, and Goto, on which Google modeled its auction-based system (and which later became the underpinning of Yahoo's search-marketing offering), was born in 1998. No longer do search-engine marketing...
- News items 2009-11-03
- Paid Placement: Advertising And Search On The Internet
- Paid placement, where advertisers bid payments to a search engine to have their products appear next to keyword search results, has emerged as a predominant form of advertising on the Internet. This paper studies a product-differentiation model where consumers are initially uncertain about the desirability of and valuation for different...
- White papers 2006-09-01
- Microsoft Wins, Yahoo Folds, Google Still Reigns in Search Game
- Microsoft gave Yahoo bare minimum terms in their new 10-year partnership: a fortified combined search engine off of which it can sell and retain advertising revenues, and a possible exit strategy down the road. Â Either way Microsoft wins. The long-anticipated search and advertising pact announced today did...
- Blog posts 2009-07-29
- FAST's AlltheWeb.com Endorses The FTC Search Engine Disclosure Letter; World's Largest Search Engine Clarifies Location and Content Source of Search Results Delivered To AlltheWeb Users
- Business/Technology Editors OSLO, Norway--BUSINESS WIRE--July 23, 2002 Fast Search & TransferTM FAST, a leading developer of search and real-time filter technologies, announced public support of the FTC advisory for search engines to disclose paid listings to search engine users. The full FTC advisory can be found here: http://www.ftc.gov/os/closings/staff/commercialalertattatch.htm....
- Research articles 2002-07-23
- Microsoft signs Facebook and Twitter data deals
- Microsoft is teaming up with Twitter and Facebook to incorporate tweets and status updates into its Bing search engine. The incorporation of real-time results into Bing makes Microsoft the first major search engine to embrace what many consider the next leap forward in search. Google has also announced a...
- Articles 2009-10-21
- Microsoft and News Corp eye web pact
- Microsoft has had discussions with News Corp over a plan that would involve the media company's being paid to "de-index" its news websites from Google, setting the scene for a search engine battle that could offer a ray of light to the newspaper industry. The impetus for the discussions came...
- News items 2009-11-22
- Microsoft and News Corp hold talks over locking out Google
- Microsoft has had talks with News Corp over a plan that would involve the media company's being paid to "de-index" its news websites from Google, setting the scene for a search engine battle that could offer a ray of light to the newspaper industry. The impetus for the discussions came...
- News items 2009-11-22
- Microsoft and News Corp hold talks over locking out Google
- Microsoft has had talks with News Corp over a plan that would involve the media company's being paid to "de-index" its news websites from Google, setting the scene for a search engine battle that could offer a ray of light to the newspaper industry.The impetus for the discussions came...
- News items 2009-11-22
- Search Engine Marketing Spend Stabilizing
- The Search Engine Marketing SEM industry continues to stabilize in the third quarter of 2009 and included some positive sings for the fourth quarter, according to a new report from Efficient Frontier. "The third quarter results and a look beyond provide some encouraging signs for the Search Marketing industry as...
- News items 2009-10-13
- The Difference Between Paid And Organic Listings
- From the executive summary: ‘A feature of the current business environment is the mass acceptance of the Web as a business and social information tool. The Internet has become the defining medium of the 20th and the 21st century and advertising is driving the growth of the search industry. The...
- White papers 2004-06-02
- Real-Time Search Startups on Google/Bing/Twitter News: Who Will Prevail, Who Will Profit?
- Is today's news of major search engines' integration of Twitter posts in search results the herald of a mass extinction or a mass acquisition? According to tonight's conversations with key players in the space, the day's events and announcements could spell either or both. Every real-time search...
- News items 2009-10-22
- Yahoo Shutting Down Paid Inclusion
- Yahoo is discontinuing its paid inclusion service, Search Submit. This was revealed at the iProspect/Range Online Media Client Summit on a panel moderated by Danny Sullivan. Sullivan's Search Engine Land received the following statement from Yahoo:We are committing our resources and efforts to our core areas of focus, including improving...
- News items 2009-10-16
- eXact Advertising Completes Integration of Rawhide Search Solutions
- eXact Advertising, LLC, a leading online performance-based marketing firm, announced today that it has completed its integration of Rawhide Search Solutions, a leading provider of comprehensive search engine marketing products, to provide a single source for search marketers to deliver relevant marketing messages to their target audiences. eXact acquired Rawhide...
- Research articles 2005-01-19
- ChannelAdvisor Signs on New Customers to Manage Paid Search and Comparison Shopping Engine Initiatives
- 30 Top Internet Retailers Select ChannelAdvisor RESEARCH TRIANGLE PARK, N.C. -- ChannelAdvisor, the leading provider of e-commerce channel management solutions that enable retailers to optimize their e-commerce sales strategies, announced today the addition of 30 new retail customers who have chosen either ShoppingAdvisor[TM] or SearchAdvisor[TM] to manage their paid...
- Research articles 2007-08-13
- Getting the best from On-Site Search on your website
- Posted by RobOusbey Improving on-site search functionality can benefit a site by contributing to a better user experience, and by reducing the barriers for users to reach their destination pages. There are a variety of tools that you can use if your site does...
- News items 2009-10-26
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