Resources

17 Resources for

paid search and search

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Why a Search Audit is Essential: Hordes of firms are taking their search marketing strategy in-house. It's a recent phenomenon; in the past, freelancers and consultants, were the go-to point-people. In order to make that critical choice, and other decisions, about your future web marketing strategy you should perform a site audit. What does an audit...; Tags: Paid Search, Search Engine Optimization, Audit, SEO Audit M&M, Search, Marketing Research, Financial Accounting, Marketing, Finance, Jonathan Haeber; Blog posts 2008-03-05
Starting a Search Engine Marketing Campaign: Convincing customers to buy what the seller has to offer at the right time and right place is one of the biggest challenges facing marketers. Paid search engines have turned the tables, making it much easier and more cost-effective for customers to find the seller. Article includes that with limited...; Tags: Paid Search, Direct Marketing, Search Engine, Search Engine Marketing, SmartBiz, Search, Marketing Research, Sales Channel, Marketing, Sales; White papers 2003-01-01
TechTarget, Inc. Q3 2009 Earnings Call Transcript: Question-and-Answer Session Operator Operator Instructions. Our first question comes from line of Colin Sebastian with Lazard Capital. Please proceed. Paul Weaver - Lazard Capital Hi. This is [Paul Weaver] for Colin. Thanks for taking my question. I apologize I had trouble downloading the prepared remarks of the website....; Tags: Paid Search, Call Transcript, Customer, Earnings, Search, Seeking Alpha, TechTarget; Earnings calls 2009-11-09
Zenith Forecast: In '09, Only Online Grows: Every major media category is set to see global revenues shrink this year, as only online is poised to end 2009 on the plus side, ZenithOptimedia said in the media agency’s latest forecast. Worldwide, online will be up 9.2 percent, Zenith said, revising its July prediction of 10.1 percent...; Tags: Paid Search, Advertisement, Agency, Internet, Search, Advertising & Promotion, Marketing, Advertising, Research & Metrics, Research, David Kaplan; External links 2009-10-19
Buy Me Some Traffic: The article talks about paid search results marketing which is an effective tactic that has caught on. The writer tries to present a brief history, and an overview of who's who. Paid search results marketing is a magnificent bullish beast that is taking the Internet advertising world by storm. In...; Tags: Paid Search, Advertiser, iMedia Communications, Search; White papers 2003-04-24

iProspect Outsourced SEO Metrics ROI Study: The iProspect Outsourced SEO Metrics & ROI Study finds that a significantly greater number of search marketers who outsource the management of their natural search engine optimization SEO to an SEM firm - who also participate in paid search advertising and can measure the return on investment of both their...; Tags: Paid Search, Search Engine Optimization, Search Engine, iProspect, ROI, Paid Search Advertising, Search, Roi/Tco, Marketing Research, Finance, Managerial Accounting, Marketing; White papers 2005-08-01
The Power of Creative Tactics on Paid Search Auctions: Although optimization of bid prices is a critically important area, it is only half of the challenge. Improving the landing pages and advertising creative, adding keywords to the campaign, increasing the site's conversion power, and adding negative matches all affect the conversions and cost equation. A comprehensive pay per click...; Tags: Paid Search, iProspect, Auction, Advertising & Promotion, Search, Marketing; White papers 2005-07-27
ClickEquations Raises $3 Million For Paid Search Platform: Paid search management platform startup ClickEquations has raised $3 million in a round of funding, according to an SEC filing. The company’s pay per click software is used by advertisers and agencies to manage paid search campaigns. The company was known until April as Commerce 360 and had previously...; Tags: Paid Search, ClickEquations, Search, Advertising, Technologies / Formats, Joseph Tartakoff; External links 2009-08-28
What The Advance/Microsoft Deal Means For The Newspaper Business: Ken Doctor analyzes the news business on his blog Content Bridges and for Outsell, an information-market analytics firm. He worked at Knight Ridder for 21 years and was an executive in content services, strategy and editorial for the company's digital unit.The Advance Internet-Microsoft (NSDQ: MSFT) partnership announced today tells...; Tags: Paid Search, Advertisement, Yahoo! Inc., Microsoft Corp., Ken Doctor, Advance Internet, Search, Media & Publishing, Newspapers, Companies, Microsoft; External links 2009-08-17
Baidu Q2 2008 Earnings Call Transcript: Question-and-Answer Session Operator Operator Instructions Your first question comes from the line of Gene Munster with Piper Jaffray. Please proceed. Gene Munster - Piper Jaffray Good morning and congratulations. Obviously you gave upbeat guidance basically maintaining your estimates despite the fact -- or the street estimates despite...; Tags: Paid Search, China, Baidu.com Inc., Call Transcript, Earnings, Games, Search, Personal Technology, Seeking Alpha; Earnings calls 2008-07-23
360i Search Announces Full Google Advertising Certification; Twenty-two members of 360i Search Team Certified by Google to Manage Paid Search Campaigns, Further Bolstering Industry Leadership: NEW YORK -- 360i Search, the Search Marketing Division of 360i LLC, announced today that 22 of its employees have received certification as Google Advertising Professionals. The 360i Search team met multiple requirements and passed the rigorous Google Advertising Professional Exam in order to achieve Google's recognition as a qualified...; Tags: Google Inc., Search, paid search; Research articles 2005-09-07
Effective Paid Search Management: Building Keywords Without Breaking The Bank: Building a keyword list is one of the most important phases of building a successful paid search campaign. Our experience has shown that there is a strong correlation between campaign success and the number of keywords in a campaign. Generally, the more keywords the better. But it's not a black...; Tags: Paid Search, Bank, Keyword, ChannelAdvisor, Search, Web Technology, E-business/E-Commerce, Internet; White papers 2006-04-27
Pharma Reduced Paid Search by 84% Following FDA Warnings: Pharma companies all but abandoned paid search ads after the FDA sent warning letters to 14 drug marketers in March, according to Ad Age. March 26 was the date the FDA sent warning letters regarding 48 online drug ads that it cited as misleading. by Jim Edwards; Tags: Paid Search, FDA, Advertisement, Federal Government, Search, Government, Jim Edwards; Blog posts 2009-10-07
Paid Search Campaign Management: Driving Profitable Sales: This white paper argues in favor of taking a keyword-based approach that both predicts and accounts for individual keyword performance. We contend that because most of the variables that impact paid search performance are measurable - both historically and in real-time - it is unnecessary, and arguably even wasteful, to...; Tags: Paid Search, Sales, Keyword, ChannelAdvisor, Search; White papers 2006-03-20
Is Your Paid Search Advertising Generating Positive Financial Results?: As an online business, a person may be familiar with or currently utilize "Pay for performance" search engines to send visitor traffic to the website. Also known as pay-per-click, PPC or paid search, it has literally taken the online marketing world by storm especially the two largest players, Overture and...; Tags: Paid Search, Marketing, Financial, Developer Shed, Search; White papers 2006-02-18
Marketing & Branding Forecast: Online Advertising and E-mail Marketing Through 2008: After two years of flat growth, the online advertising market grew 10 percent in 2003, fueled by a 50 percent surge in paid search spending. Growth will continue at a rate of 19 percent compounded annually through 2008, when overall online ad spending will reach $14.8 billion. Paid search is...; Tags: Paid Search, Marketing, Email Marketing, E-mail, Online Advertising, Search; White papers 2003-03-01
Search, As Ever, Continues to Grow Even in Hard Times: Via MediaWeek, it looks like even if every other sector of advertising, including the majority of online, is about to feel the oncoming crunch, plucky search advertising will continue to do just fine. If search advertising has a problem, it's that advertisers are frustrated about not being able to spend...; Tags: Paid Search, Jupiter Research, Internet Search Advertising, Search, Jake Swearingen; Blog posts 2008-10-16

Additional Resources

Avenue A / Razorfish Search Wins a Host of New Paid Search and Search Engine Optimization Clients: SEATTLE -- Avenue A | Razorfish, the largest interactive agency and an operating unit of aQuantive, Inc. (NASDAQ:AQNT), today announced that its Search Engine Marketing SEM agency, Avenue A | Razorfish Search (www.ar-search.com), will be managing search programs for four new clients -- AAA, PhotoWorks, Scientific American and The SCOOTER...; Tags: paid search, Razorfish, search engine, search engine optimization; Research articles 2005-10-17
Espotting Media and Emap strike search and content deal.: M2 PRESSWIRE-15 January 2004-Espotting: Espotting Media and Emap strike search and content dealC1994-2004 M2 COMMUNICATIONS LTD RDATE:01152004 London: Espotting Media, the 'Best European Paid Placement Service ' today announces a deal to provide paid listings to the internet properties of Emap...; Tags: EMAP Plc., Espotting Media; Research articles 2004-01-15
The Difference Between Paid And Organic Listings: From the executive summary: ‘A feature of the current business environment is the mass acceptance of the Web as a business and social information tool. The Internet has become the defining medium of the 20th and the 21st century and advertising is driving the growth of the search industry. The...; Tags: Search Engine, Internet Search Engine, Search; White papers 2004-06-02