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44 Resources for

paid search

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Why a Search Audit is Essential: Hordes of firms are taking their search marketing strategy in-house. It's a recent phenomenon; in the past, freelancers and consultants, were the go-to point-people. In order to make that critical choice, and other decisions, about your future web marketing strategy you should perform a site audit. What does an audit...; Tags: Paid Search, Search Engine Optimization, Audit, SEO Audit M&M, Search, Marketing Research, Financial Accounting, Marketing, Finance, Jonathan Haeber; Blog posts 2008-03-05
Google Fuels Online Ad Market: As Google releases its first-quarter 2007 earnings today, eMarketer offers a new search marketing report. Google, together with Yahoo!, will rake in over 90% of the US paid search ad spending. But Google, ever dominant, will pocket three-quarters of net US paid search revenues this year, according to eMarketer projections....; Tags: Google Inc., online advertising, paid search; Research articles 2007-04-19
Yale School of Management Study Measures Keyword Performance in Paid Search Advertising: NEW HAVEN, Conn. -- Oliver J. Rutz of the Yale School of Management and Randolph E. Bucklin of the UCLA Anderson School of Business have developed the first model to measure the performance of individual keywords in paid search advertising on Internet search engines.; Tags: paid search, performance, Yale University; Research articles 2007-12-10
iProspect Earns a Top 3 Spot in Both SEO and Paid Search in Leading Analyst Firm's Search Engine Marketing Agency Constellation Report; SEM Firm Lauded for its Sophisticated Technology and Rigorous Employee Training: WATERTOWN, Mass. -- iProspect www.iprospect.com, the Original Search Engine Marketing Firm, today announced it has been named one of the top three companies in both the natural search engine optimization and paid search marketplaces in the just-published JupiterResearch "Search Engine Marketing Agency Constellation" report.; Tags: iProspect, paid search, search engine, search engine marketing, search engine optimization; Research articles 2006-08-15
Paid search marketing spending will experience substantial growth in the next few years, jumping from $6.5 billion in 2006 to $11.1 billion in 2011, according to "U.S. Paid Search Forecast," a report by Jupiter Research.(Statistically Speaking): Paid search marketing spending will experience substantial growth in the next few years, jumping from $6.5 billion in 2006 to $11.1 billion in 2011, according to ... Paid search marketing spending will experience substantial growth in the next few years, jumping from $6.5 billion...; Tags: Jupiter Research, paid search; Research articles 2007-01-01

Paid search opponents' keyword: lawsuit; Trademark holders challenge Google, others on core issue.(News)(American Blind & Wallpaper Factory): Byline: CAROL KROL Byline: CAROL KROL; Tags: Google Inc., paid search; Research articles 2004-01-19
Rumours of Microsoft pursuing paid search platform hit Overture.(Brief Article): EUROPEMEDIA-C2003 Van Dusseldorp & Partners - http://www.vandusseldorp.com/ EUROPEMEDIA-C2003 Van Dusseldorp & Partners - http://www.vandusseldorp.com/; Tags: Microsoft Corp., Overture Services Inc., paid search; Research articles 2003-04-02
Paid Search Has Only Slight Edge in Conversion Rates Over Organic Search, According to New WebSideStory Study.: SAN DIEGO, September 25 /PRNewswire/ -- SAN DIEGO, September 25 /PRNewswire/ --; Tags: paid search; Research articles 2006-09-25
ValueClick Launches ValueClick Search and Introduces Simpli; New Paid Search Platform Offers Enhanced Search Services to Publishers, High Quality Traffic to Advertisers: WESTLAKE VILLAGE, Calif. -- ValueClick, Inc. (Nasdaq:VCLK) today announced the re-branding and expansion of its paid search offerings for publishers and advertisers. The new brand, ValueClick Search, includes the self-service Search123 network, launched in October 2000 and acquired by ValueClick in May 2003, and Simpli, ValueClick's new premium search network.; Tags: paid search, search technology, ValueClick Inc.; Research articles 2005-03-01
AlmondNet Signs Post-Search Distribution Agreement with Lycos: NEW YORK -- AlmondNet, a New York-based media and advertising technology company, has signed an agreement with Lycos, Inc. to distribute its Lycos InSiteTM AdBuyer paid search advertisements throughout AlmondNet's Post-Search network, providing Lycos with a new distribution channel for paid search ads. This new distribution offers AdBuyer advertisers the...; Tags: advertisement, Lycos Inc., paid search; Research articles 2005-04-06
Office Depot Selects 360i to Manage its Paid Search Engine Marketing Campaigns: NEW YORK -- 360i:; Tags: marketing, Office Depot Inc., paid search; Research articles 2005-09-27
WebTrends Extends OX2 Partnership to Drive Paid Search Marketing Success: Partnership Combines Automated Optimization Technology and Expert Consulting Services to Help European Marketers Achieve Greater Results; Tags: paid search, WebTrends Corp.; Research articles 2007-06-26
Avenue A / Razorfish Search Wins a Host of New Paid Search and Search Engine Optimization Clients: SEATTLE -- Avenue A | Razorfish, the largest interactive agency and an operating unit of aQuantive, Inc. (NASDAQ:AQNT), today announced that its Search Engine Marketing SEM agency, Avenue A | Razorfish Search (www.ar-search.com), will be managing search programs for four new clients -- AAA, PhotoWorks, Scientific American and The SCOOTER...; Tags: paid search, Razorfish, search engine, search engine optimization; Research articles 2005-10-17
Jewelry Television Uses Omniture to Optimize Integrated Marketing Campaigns Across Email, Broadcast, RSS Feeds, Video and Paid Search: Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software , today announced that Jewelry Television JTV, the nation's fastest-growing home shopping network, has selected Omniture to increase online ROI by optimizing the performance of their multi-channel marketing strategies. As the company executes integrated...; Tags: e-mail, marketing, Omniture Inc., paid search, RSS, RSS feed, video; Research articles 2007-10-18
WebTrends Unveils Automated Optimization of Paid Search Advertising with WebTrends Dynamic Search: New On-Demand Solution Expands WebTrends Marketing Lab Product Family to Profitably Scale Marketers' Online Spend; Tags: paid search, WebTrends Corp.; Research articles 2006-12-11
SEMDirector and DoubleClick Integrate Technologies to Support Large Advertisers in Paid Search Program Execution: Integration of SEMDirector Paid Insight and DoubleClick's DART Search Offers New Method of Implementing and Monitoring Paid Search Campaigns; Tags: DoubleClick Inc., paid search; Research articles 2007-08-21
Safelite AutoGlass Uses WebTrends Dynamic Search to Automate Paid Search: WebTrends Dynamic Search Optimizes Keywords to Increase Conversions and Lower Costs; Tags: paid search, WebTrends Corp.; Research articles 2008-02-20
24/7 Real Media Expands into Japan to Capitalize on Vigorous Growth in Online Advertising and Strong Demand for Paid Search Services: TOKYO -- 24/7 Real Media, Inc. (Nasdaq: TFSM):; Tags: 24/7 Real Media Inc., online advertising, paid search; Research articles 2005-02-14
Interland First to Arm Channel Partners with the Ability to Resell a National Paid Search Placement Program that Includes Google, Overture, MSN and AOL: ATLANTA -- Interland continues to lead the industry in helping small business websites drive leads and sales by enabling resellers to offer the highly popular MyEzClicksTM service; Tags: America Online Inc., channel partner, Google Inc., MSN, Overture Services Inc., paid search; Research articles 2004-12-06
eMarketer: Paid Search Will Comprise 42% of Online Advertising Spending in 2004: New eMarketer projections indicate 2004 will be another boom year for online advertising, with spending expected to increase 28.8% overall from 2003.; Tags: eMarketer, online advertising, paid search; Research articles 2004-10-21