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- David Paine: Compensating Creativity
- David Paine, founder and Chairman of PainePR, emphasizes work/life balance at his firm. He believes that his employees' productivity has improved significantly as a result. Paine talks in depth about the positive effects of his cutting-edge human resources model and describes how it helps make his firm more...
- Videos 2008-03-08
Additional Resources
- Is Your PR Program Worth the Cost?
- Knowing the return of PR truly justifies it as an integral part of the marketing arsenal. Measuring the effectiveness of a PR program is something that should begin at the same time the PR idea is originated. Measuring PR can be vague; however, the more specific the objective, the better...
- White papers 2003-02-17
- The Truth About PR Disasters: A Cautionary Tale for Practitioners and Their Clients
- It used to be the case that specialist PR consultants were employed and deployed by corporates and government agencies to manage any disastrous PR (more accurately, damning media coverage) that accompanied client malpractice or scandal. Now, PR consultants themselves are increasingly being 'Outed' as the perpetrators of the catastrophic errors...
- White papers
- Stacie Krajchir: PR for Small Businesses
- Stacie Krajchir is the founder and President of The Bungalow PR, which offers a unique start-up package for clients who would rather execute PR themselves. Krajchir talks about her exclusive PR To Go service and how it improves her company's client relations
- Videos 2008-03-10
- Project PR
- This article gives the overview of Project PR, the system use for developing Public Relation. Project PR is an affordable. Project PR is a lean, targeted method of determining and delivering public relations services on an "as needed" basis
- White papers 2003-09-08
- Fearless PR
- From the executive summary: ‘Many successful associations take a more aggressive approach to image building and they look to Public Relations (PR) to provide the lead. While the tactics and budgets are diverse, objectives varied, and measures of success unique, the companies do not shy away from the spotlight, they...
- White papers 2002-10-01
- How PR Differs From Advertising
- From the executive summary: ‘Public Relations (PR) includes activities intended to promote understanding of a company or product and to promote goodwill. Through PR activities one can assess and influence public opinion by delivering messages without incurring direct media costs.’ Observations suggest that people consider advertising and PR to be...
- White papers 2003-01-01
- Bottom Line PR That Increases Your Sales: What Level of PR Is Right For Your Company
- Properly used, public relations (PR) can be the most efficient, cost effective marketing tool you have. But haphazard or unfocused public relations can become a great and expensive waste of time. Getting the most from your public relations efforts isn't difficult. But it does demand discipline and above all, focus....
- White papers 2000-01-14
- Making PR Work
- Troubleshooting PR is almost the reverse of planning one's PR. Think of all those things that one would do in a public relations campaign and see what's working and what's not. Once a person understands these components, they can be isolated, changed if necessary and then retested for contribution significance....
- White papers 2002-06-17
- PR’s Most Underrated Skill
- Public Relations (PR) involve developing and maintaining congenial relationships with clients and other outside entities. It is an important aspect of organizations. Writing and reporting skills play an important role in the PR strategy of organizations. Editors are responsible for developing the material that clients pay the PR organization to...
- White papers 2003-01-01
- What Does It Cost? The Value of PR Services
- There is no absolute value formula for public relations, and there never will be because value is variable. It is derived from the buyer and seller, the business environment and service. In any event, attempts to assign absolute values to PR services are doomed and a waste of time. The...
- White papers 2003-01-01
- What Is Public Relations?
- Public Relations (PR) involve developing and maintaining congenial relationships with clients and other outside entities. It is an important management function in organizations. PR is a two-way communication and a planned activity. Unlike advertising and marketing, which focus exclusively on customers, PR focuses on all people that are important to...
- Presentations 2003-01-01
- Is PR Having Trouble Finding the Web?
- Is PR in the slow lane when it comes to the Internet? For corporate PR departments, is the road to Web publicity marked with "Do Not Enter" signs? . The status and role of PR on the Web may not be one of the hot emerging issues in Cyberspace communications,...
- White papers 1998-08-31
- Get PR for Your New Business
- PR is a low-cost, high-impact way to build name recognition and early sales. A person can reach virtually any audience, and PR often confers greater credibility than advertising. This paper discusses five tips to creating one's own successful PR campaign. Major media outlets receive hundreds, even thousands, of press releases...
- White papers 2006-06-01
- PR Success After the New Kid on the Block Luster is Gone
- PR Success After the New Kid on the Block Luster is GoneYou nailed it ...This is so true - yet so many start-ups have drunk their own Kool-Aid and will not accept anything less than the type of PR results they have enjoyed around a launch or something else of...
- Discussion threads 2007-08-14
- PR Means More Than 'Press Release'
- PR is not an acronym for "press release." PR -- public relations -- is much more than that, and it's important to understand the distinction. Of course, a press release is an integral part of a public relations campaign. But a press release alone does not a PR campaign make....
- White papers 2002-07-19
- PR Is More Than Just Press Releases
- Just like any other form of marketing, PR should have its own plan within the marketing plan. Guerrilla Marketing teaches one to establish a marketing calendar that will guide people, help budget and be an evaluation tool when determining effective marketing methods. The same goes for PR: A separate plan...
- White papers 2003-08-18
- Ethical Public Relations: Not an Oxymoron - The PR Desk Can Be a Company's Conscience.
- The Public Relations department is frequently the ethical heart of an organization. Internal and external PR communications control of the flow of good and bad news to the staff and community. The PR team copes with company crises. PR pros sit at the elbows of top officers drafting a company's...
- White papers
- Add Value to Get Your PR Noticed
- Sometimes, entrepreneurs are so busy in their business that they hire someone else to construct the press release or an entire campaign. This is a very good thing. Entrepreneurs should spend time on what they do best - and unless they're in a PR-related business, PR probably isn't their strong...
- White papers 2002-12-16
- Grass Roots Public Relations (PR)
- Public Relations (PR) is a campaign, which relies on communication tools and personal contact, where one garners recognition for something good. There are various forms of PR strategies; one of them is grass root PR, which involves community-level campaign. Grass roots public relations calls for dealing with public at large...
- Presentations 2003-01-01
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