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- Components Of A Marketing Plan
- A comprehensive marketing plan is an effective tool to guide the organizational strategy. The components of the marketing plan consist of conducting the Strengths, Weaknesses, Opportunities, and Threats SWOT Analysis, formulating marketing goals and objectives, designing marketing strategies, implementing the strategies, and control. The paper examines the different components of...
- White papers 2003-01-01
- Generating Publicity For Your Business
- When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help...
- White papers 2009-01-01
- Turning Your Media Pitch Into A Media Hit
- Although sales and publicity are very different animals, the same rule of thumb applies when pitching your release or story idea to the media. Because of the Internet and email, media outlets today are bombarded with hundreds, if not thousands, of media pitches each week. So, it's more important than...
- White papers 2009-01-01
- Generating Publicity - Will The Media Be Interested In My Product Or Business?
- A properly maintained publicity campaign can help forge wonderfully reciprocal, mutually beneficial relationships with the media. Reciprocal, in that the media constantly need interesting information to put together their product profiles and business features - and YOU need constant media exposure to get the word out. If your product or...
- White papers 2009-01-01
- Product Publicity & Business Publicity - Market To The Media First
- When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help...
- White papers 2009-01-01
- Product Publicity Or Business Publicity?
- Many businesses that have launched product campaigns over the past few months or even years have never followed up with the corporate campaigns. They only rolled one of their publicity bowling balls and there are still pins standing in this frame. Perhaps the business simply tried to ride out the...
- White papers 2009-01-01
- Publicity Electricity: How To Plug Your Business Into The Media
- We all know what an electricity generator is and does, but when it comes to getting media exposure for your business, how good is your "publicity generator?" If you think about it, there are a lot of similarities between the two. Whether it's your business' electricity generator or its publicity...
- White papers 2009-01-01
- Implementing A Successful Publicity Campaign
- There's no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products or businesses. PR is much...
- White papers 2009-01-01
- Make Your PR Stand For Perfect Resource
- When you think of public relations or publicity, what comes to mind? For some people even for some PR types, it may mean hounding or even badgering the media to get them to generate a story about you, your product or your business. Sometimes that works, but often it doesn't.
- White papers 2009-01-01
- Priming Your Business For Publicity
- When it comes to putting together your initial business plan or making out your annual marketing budget, the amount of money you allocate toward "Marketing supportives" can make a big difference in the success of your business' impending public relations/publicity campaign. Although it sounds obvious, many new entrepreneurs don't realize...
- White papers 2009-01-01
- Publicity Campaigns: How Many Hours? How Many Months?
- When it comes to generating publicity for a product, business or website, one of the hardest decisions entrepreneurs have to make is whether to launch the campaign themselves. What makes it tough is trying to determine the amount of time it might take to launch and maintain a successful publicity...
- White papers 2009-01-01
- Publicity Outside Your City
- We all know that the Internet has taken away geographic boundaries in the business world. The accessibility and expansiveness of the Internet allows the entrepreneur/business owner anywhere in North America to search outside his local yellow pages for the best and most affordable services available. This is especially true when...
- White papers 2009-01-01
- Can I Afford A Public Relations Campaign?
- A good rule of thumb is to align yourself with a PR business that best reflects your business size. Most times their rates will be in line with your prospective PR budget. If you are a small business owner with two employees, you need not hire a high-dollar PR agency...
- White papers 2009-01-01
- The Increasing Power Of Publicity
- Publicity placements have always been a cost-efficient way to market a product/business and generate clients or customers, but because of lack of knowledge or a misunderstanding of what publicity is and does, many entrepreneurs don't take full advantage of publicity opportunities - and that can lead to missed marketing chances.
- White papers 2009-01-01
- Porter's Five Forces
- From the executive summary: ‘Understanding the dynamics of competitors within an industry is critical for several reasons. First, it can help to assess the potential opportunities for a business enterprise, particularly important if it is a new venture. It can also be a critical step to better differentiate a firm...
- White papers 2004-03-16
- Business Start-Up Strategy
- Decisions that will have a significant impact on the future of the business - both long term and short term - are strategic. Those decisions which you make on a regular basis quite easily, even though sometimes there is no clear or immediate answer, are operational decisions. Working with many...
- White papers 2007-12-01
- Starting Costs Calculator
- How much does it cost to start a business? Estimate your costs quickly with this simple tool.
- Tools & templates 2008-01-01
- Break Even Calculator
- Break-even analysis is an expected component of most business plans, especially for startup companies. This tool helps determine your company's break-even point, the amount of revenue you need to generate to cover your fixed and variable costs.
- Tools & templates 2008-01-01
- Conversion Rate Calculator
- Even the most successful websites convert only a fraction of their visitors into paying customers. You can increase your sales by upping your conversion rate, by attracting more traffic to the site, or by encouraging buyers to spend more money. Use this tool to experiment with these variables.
- Tools & templates 2008-01-01
- Investment Offering Calculator
- Use this tool to view both sides of the investment table. See what an investor gets, and what a company gives up all in one easy tool.
- Tools & templates 2008-01-01
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