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parenting content

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Pepsi's New 'Inspirational' Social Network Targets African-American Moms
Big brands, for the most part, have moved away from the idea of pouring resources into custom social networks and online properties, choosing instead to use low-cost and free options like Facebook and Ning to grow their communities. But not Pepsi, which is launching We Inspire, an online property...
Tags: Facebook, Mom, Network, PepsiCo, Social Networking, Online Communications, Marketing, Advertising & Promotion, Advertising, Media & Publishing, Parenting Content, Social Media, Tameka Kee
External links 2009-09-21

Additional Resources

Parenting.com and ESRB Partner to Educate Parents About Video Games and the Rating System in Time for the Holidays
The Entertainment Software Rating Board ESRB , the non-profit, self-regulatory body which assigns age and content ratings for video games, has partnered with Bonnier Corp.'s Parenting Group to offer moms a series of new online tools and content on Parenting.com that will help them make informed choices...
Tags: Entertainment Software Rating Board, Games, MARKETING, video
Research articles 2008-10-29
The Dr. Spock Company Announces Parenting Content Agreement With America Online; World's Most Trusted Name in Parenting to Reach Broad Online Audience Through AOL and CompuServe
Business Editors
Tags: agreement, America Online Inc.
Research articles 2001-05-09
VeryBestKids.com Adds New Content to Assist Parents in the Overall Development of Children
VeryBestKids.com, the award-winning Web site from Nestlé that provides parents and teachers with creative ideas and fun activities to do with children, now features all-new content to aid in the physical, emotional, educational and nutritional development of children. Parents and teachers can visit the completely redesigned Web site to...
Tags: INTERNET, Manufacturing, MARKETING, Nestle S.A., SALES, teacher
Research articles 2004-09-27
Newstream.com Digest: Helping Kids Cope With Teasing & Bullying, Halloween Party Tips and Other Free Multimedia Content for Journalists
Business Editors & Entertainment/Medical/Education Writers NEW YORK--BUSINESS WIRE--Oct. 10, 2002 -------------------------------------------------- Can You Stop Teasing & Bullying? Most of us can remember being teased or bullied when we were kids. While it's a normal part of growing up, teasing and bullying can be difficult and even...
Tags: Business Wire, MARKETING, multimedia, Strategy, video
Research articles 2002-10-10
The Newspaper Reinvention Kit: 4 Easy Steps To Becoming A New News Organization
Judy Sims was most recently vice president of digital media for the Toronto Star Media Group.What will metro media markets look like in five years? 10 Years? There are a lot of people pondering these questions. That’s evident in the sheer amount of chatter – some of it bordering...
Tags: Advertisement, Site, Advertiser, Sales Strategy, Roi/Tco, Sales, Finance, Managerial Accounting, Judy Sims
External links 2009-09-24
Parentonomics | BTalk Australia
(13min 19) Economist Joshua Gans applies economic theory to the raising of children in his book "Parentonomics: An Economist Dad Looks at Parenting". In today's BTalk Australia he explains to Phil Dobbie why advertising of unhealthy food is a good thing, how sharing is part of childbirth,...
Tags: Car, Children, Theory, Child, Economist, Car Seat, Food & Beverage, Manufacturing, Phil Dobbie
Blog posts 2008-12-10
NBC's Today Show Extends Women Connection With TodayMoms Community Site
NBC Universal (NYSE: GE) is attempting to build on their predominantly female audience by reaching out to younger and connected with the introduction of an online community to The Today Show called TodayMoms. In addition to fostering a conversation about parenting, the morning show’s personalities, including host Meredith Viera...
Tags: NBC Universal Inc., Advertisement, Women, Community Site, Gender And Diversity, Human Resources, Advertising, Media & Publishing, Women-Centric Content, TV, Broadcast, Social Media, Community, Companies, NBC Universal, David Kaplan
External links 2009-10-12
Health Social Net DailyStrength Bought By HSW International
Health information social networking site DailyStrength has been acquired by HSW International, the digital content company which is a spinoff from HowStuffWorks.com (which later got acquired by *Discovery* Communications). Terms of the deal were not disclosed.DailyStrength raised a seed and a first round, both from Redpoint Ventures, and the...
Tags: Health Care, Digital Content, DailyStrength, Vertical Industries, Social Networking, Benefits, Healthcare, Enterprise Software, Software, Online Communications, Marketing, Advertising & Promotion, Human Resources, Countries, Asia, China, Media, Health Content, Social Media, VC+M&A, Mergers & Acquisitions, Rafat Ali
External links 2008-12-03
Fly American.(Syndie Insider)(Brief Article)
Pat O'Brien, host of Paramount's new entertainment magazine, The Insider, will host the November edition of CBS Eye on American. The program is a 90-minute video magazine created exclusively for the 4.5 million passengers per month who fly American Airlines. The show...
Tags: American Airlines, CBS Corp., entertainment, MARKETING
Research articles 2004-10-25
TodoBebe Partners with ADVO to Launch First of Its Kind Direct Marketing Product to Reach Hispanic Parents
MIAMI -- TodoBebeTM, the leading Spanish-language provider of multimedia content for pregnancy and parenting announced today an agreement with ADVO (NYSE:AD), the nation's largest targeted home-delivered print advertising and services solutions company, to launch TodoBebeTM Direct, a new direct mail solution specifically targeted at new and expecting Hispanic families. ...
Tags: ADVO Inc.
Research articles 2004-12-06
ValueOptions Launches Provider Relations Web Site; On-line Resource Puts Interactive Health Tools at Clinicians Fingertips
NORFOLK, Va. -- ValueOptions announced today the launch of a new Web site for its health care provider network designed to help clinicians engage their patients to actively participate in their own treatment and recovery. The new site gives providers direct access to credible clinical content, featuring nearly 4,000...
Tags: Interactive Health Inc.
Research articles 2006-02-22
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