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- "Counting Your Customers" the Easy Way: An Alternative to the Pareto/NBD Model
- Today's managers are very interested in predicting the future purchasing patterns of their customers, which can then serve as an input into "Lifetime value" calculations. The Pareto/NBD Model has high regards. But despite the respect it has earned, it has proven to be a difficult model to implement, particularly because...
- White papers 2004-04-01
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