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- Finding Markets for Your Product or Invention
- A market is any group of people you can define that has the potential to buy your product. Narrow it down as tightly as you can. This is step one: Figure out exactly what group or groups are the most likely to need, want, and be able to purchase your...
- White papers 2003-01-01
- How to Buy a Great Mailing List
- The article states that nothing is as bad as mailing to the wrong list. Poor list selection is the worst mistake one can make in direct mail. Anyone can put a direct mail piece together and drop it off at the post office (barring disgruntled post office workers wielding semi-automatics)....
- White papers 2003-01-01
- Increasing Your Ad Response
- The article suggests various ways of increasing ones ad response rate. The process of writing every ad starts exactly the same way: Write your objective in the upper right-hand corner of a blank sheet of paper. Nothing kills an ad faster than having no objective. It should say one or...
- White papers 2003-01-01
- What Is In A Name And Design?
- Well actually quite a lot is the brief answer to that as many companies spend considerable amounts of money on making sure their product is decoratively presented with packaging and imagery that all gives a certain "Value" and distinctiveness to their product. However, whilst many businesses consider their brand and...
- White papers 2007-10-30
Additional Resources
- New PatentCafe.com Developments Expanding Online ``Virtual Inventing;'' Just Launched: Inventor-Focused ISP & Downloadable Patent/Business Solutions
- Business Editors SACRAMENTO, Calif.--BUSINESS WIRE--May 18, 2000 PatentCafe.com today continued to provide extensive online idea-to-patent solutions with the announcement of downloadable versions of its popular Inventor Tool Kits as well as two new Internet partnerships. PatentCafe.com has formed an alliance with a unique Internet Service Provider specifically...
- Research articles 2000-05-18
- Firstuse.com and The Patent Cafe Announce Strategic Alliance; Companies Align to Help Inventors and Entrepreneurs Protect Important Records and Intellectual Property
- WESTLAKE VILLAGE, Calif.--BUSINESS WIRE--Dec. 1, 1999-- Firstuse.com today announced a strategic alliance with The Patent Cafe, and launched a co-branded registry that offers patentcafe.com visitors the ability to register and verify their importanal file was created and that it has not been altove the integrity of their records and...
- Research articles 1999-12-01
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