Resources

1 Resources for

paul f. nunes

The Chief Strategy Officer: The Idea in Brief Even the most compelling strategy is useless if it isn't implemented. But in many companies, no one's driving execution. CEOs, grappling with the complexity of doing business in a global economy, are too...; Tags: Chief Strategy Officer, Walter E. Shill, Paul F. Nunes, R. Timothy S. Breene, In Brief, Harvard Business Review, Execution, Management, Strategy, CSO; Articles 2007-11-07

Rediscovering Market Segmentation: Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation? Segmentation typically focuses on consumer...; Tags: Marketing Research, Branding, Customer, Segment, Brand, Market-segmentation, Segmentation, Consumer, Marketing, Harvard Business Review, In Brief, Daniel Yankelovich, David Meer, Strategy, Market Segmentation; Articles 2008-05-06