Why is everyone smiling? That's the question Author and CEO, Paul Spiegelman, claims is most commonly asked when customers and clients visit his company, Beryl. He believes the reason behind the company's success is its special culture. Spiegelman joins us today to explain what it takes to keep...
Mystery shoppers allow providers to compare real experiences to consumer expectations. DALLAS, June 24 /PRNewswire/ -- Mystery shopping goes beyond patient satisfaction surveys to discover why patients leave -- sometimes without ever meeting a healthcare provider. According to a new white paper from The Beryl Institute, "Mystery...
The ways hospitals go beyond clinical services. Recently, hospitals have begun focusing more on the business of customer service. The reason is that providing good customer service is essential to patients' overall experience and the organization's ability to retain their loyalty. Today's consumers expect more from their healthcare providers. They...
Byline: Simon Dumenco One of the nice things about the recent Jared Paul Stern controversy-in which the former New York Post "Page Six'' gossip columnist was accused of attempting to extort protection money protection against nasty items from billionaire Ron Burkle-is that it...
Over the past decade, hospitals around the country have elevated the level of sophistication of their marketing call center operations. One-person offices of yesterday that relied on telephones and Rolodex cards for physician referrals have turned into high-level data centers, capable of handling a myriad of caller needs and requests....
Notorious underground cartoonist Robert Crumb, creator of Fritz the Cat and subject of a hit documentary movie, once joked: 'It's only lines on paper, folks!' Cartoons and comics appear to be such ephemeral things, sources of momentary smiles and thrills in newspapers and children's magazines, often drawn simply,...
Methodologies and formulas have recently been developed that are useful in matching patient activity with consumer responses to marketing campaigns. Thus it is possible to measure marketing activity that leads to revenue--and profit. The accompanying tool has been developed to utilize call center data to measure the impact...
Hospital CFOs have been challenged for years to find a credible method for measuring return on marketing investments. Because of the amorphous nature of many marketing projects and the numerous variables that go into defining success of these projects, determining a return on investment for marketing endeavors has been considered...
"The sale merely consummates the courtship. Then the marriage begins. How good the marriage is depends on how well the relationship is managed by the seller." -- Theodore Levitt, former editor of the Harvard Business Review Whatever your business, there's always someone out...
We show that a nonlinear approach to single use calibration curves gives reasonable intervals. The nonlinear approach produces intervals even when the classical approach fails to do so. The intervals obtained with the nonlinear approach are always slightly shorter, but the coverage rate remains reasonable, as demonstrated in our simulations....
Five benefits to expect if you outsource. Some truths are self-evident. Consumers have higher than ever expectations of customer service. They shop for healthcare judiciously and expect their hospitals, doctors and health plans to be there for them as never before. In turn, healthcare organizations strive to become...
NEW YORK AP -- In a case that could throw plea bargains and convictions into chaos, a Maryland man was arrested by the FBI on suspicion of lying dozens of times about being a lawyer. As many as 100 cases involving Paul C. Kurtz, 56, of Bethesda,...
Bruce Willis and Demi Moore, one of Hollywood's highest-profile couples, have announced they are splitting up after 11 years of marriage. Spokespersons for the couple declined to give a reason for the split or say whether the film stars would be seeking a divorce. They also declined...
Art Spiegelman's first book since Maus is a pet project: the rescue of a long bit of 1926 doggerel he found in a used-book store (mark of a true bibliophile: he was attracted by the spine) and has now relaunched with his own artwork. March, who died...
Art Spiegelman's first book since Maus is a pet project: the rescue of a long bit of 1926 doggerel he found in a used-book store (mark of a true bibliophile: he was attracted by the spine) and has now relaunched with his own artwork. March, who died in 1977, had...
Articles 1995-02-01
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