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- Pay for Performance: Online Advertising's Penicillin
- Pay-for-performance advertising is a tool to accomplish a job. Marketers have myriad business and marketing objectives they can leverage the Internet to accomplish. For some, pay-for-performance advertising is the right tool. Affiliate programs, paid search, online retail, straight direct marketing, barter deals, and monetization of remnant inventory are all objectives...
- White papers 2002-11-11
Additional Resources
- The Perils and Pitfalls of Pay-per-click Advertising
- In this age of speed dialing, T1 lines and other forms of high-tech instant gratification, many webmasters find themselves tempted to engage in pay-per-click advertising. After all, if one has designed a state-of-the-art website, there's nothing quite as gratifying as a steady stream of traffic right from the start. Webmasters...
- White papers
- How PPC Advertising Works
- PPC (Pay-Per-Click) advertising is simply advertising a website through the use of the pay-per-click search engines. To grasp an understanding of ppc advertising, a person needs to understand what a pay-per-click search engine is if the person does not know already. A pay-per-click search engine is basically a search engine...
- White papers 2006-01-13
- Harnessing The Power Of Contextual Advertising Networks
- This paper explains about delivering truly effective contextual Pay-Per-Click ads. As the Pay-Per-Click Ad market continues to mature, the ways in which the ad channel is perceived and used also evolve. There are two particular areas that are currently major talking points: firstly, how Pay-Per-Click is being increasingly used as...
- White papers 2007-08-21
- Informa Research Services Taps Jambo to Bring Pay-Per-Call Solution to Mortgage Brokers; Pilot Program Is Informa's First Foray into Pay-Per-Call Advertising; Mortgage Brokers Gain Qualified Leads, Wider Advertising Distribution
- SAN FRANCISCO -- Jambo (www.jambo.com), a leading provider of solutions that effectively connect people by phone to businesses represented in Internet search and traditional media, today announced a pilot program with Informa Research Services, Inc., to incorporate Jambo's pay-per-call and Pay-Per-Call CollectTM solutions to connect consumers and mortgage brokers via...
- Research articles 2006-07-26
- Accoona's ''Exchange Place'' Launches Revolutionary Online Pay-Per-Lead Advertising Model
- NEW YORK -- Accoona Corp., the artificial intelligence-based Internet search leader, today launched Exchange Place, the first cross-industry online advertising platform and pay-per-lead bidding system. Exchange Place (www.exchangeplace.net) will be unveiled to the advertising industry tonight during a celebration at New York City's Hayden Planetarium.
- Research articles 2006-07-20
- Investor's Business Daily® Selects IndustryBrains as Exclusive Provider of Site-Specific Contextual Pay-Per-Click Advertising
- NEW YORK -- IndustryBrains, a leader in monetizing vertical and brand-name Web sites through site-specific contextual advertising solutions and a subsidiary of Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), today announced that it has signed an exclusive agreement with Investor's Business DailyR to become the sole provider of pay-per-click PPC advertising listings on...
- Research articles 2005-08-23
- Yahoo Reaches Settlement in Pay-Per-Click Class Action Lawsuit
- TechCrunch submits: By Robin Wauters A class action lawsuit brought in 2006 by several Yahoo! YHOO pay-per-click search advertising customers has been settled, one of the parties involved who received an e-mail about the settlement informs us. In the e-mail, administrator Rust Consulting lets the concerned parties (”all...
- External links 2009-10-13
- VoIP, Inc. Launches "RazrClick," the Patented Pay-Per-Click Advertising
- ORLANDO, Fla. -- VoIP, Inc. (OTCBB:VOIC), a global provider of advanced patented Voice Over Internet Protocol VoIP communications and services, announced today that it has launched "RazrClick," a PPC Pay Per Call advertisement network utilizing our proprietor patents. Recently Google Inc. (Nasdaq:GOOG) and eBay Inc. (Nasdaq:EBAY) announced a multi-year agreement...
- Research articles 2008-02-05
- IDG and Quigo Launch First Contextual Advertising Marketplace Across IT Web Sites
- BOSTON -- International Data Group IDG, the world's leading producer of technology Web sites, magazines, and newspapers, is now offering contextual advertising services on six of its US Web sites. Using Quigo's AdSonar platform, IDG's TechWords program is the first keyword-targeted, auction-based, pay-per-click advertising marketplace in an IT-focused content network....
- Research articles 2006-05-04
- 'Bodyguard' promo teams Domino's, ad reps. (Domino's Pizza Inc.) (Pay-Per-View)
- NEW YORK -- Warner Bros. Pay-TV has teamed up with National Cable Advertising, Domino's Pizza's Chicago franchisees and Chicago cable operators to develop a multipronged promotional campaign highlighting the pay-per-view distribution of Warner's The NEW YORK -- Warner Bros. Pay-TV has teamed up with National...
- Research articles 1993-08-09
- 'Elmhurst 8' systems will fund pay ad campaign. (group composed of Comcast Cable, Continental Cablevision, Jones Intercable Inc., TeleCable Corp., Times Mirror Cable Services, United Artists Cablesystems Corp., Viacom Cable and Warner Cable Communications
- |Elmhurst 8' Systems Will Fund Pay Ad Campaign NEW ORLEANS - An informal group of MSO marketing executives is devising an advertising campaign to trumpet the benefits of pay television, the executives said at last week's National Show here. ...
- Research articles 1991-04-01
- Pa. Blues pay $2 million in ad libel suit. (Independence Blue Cross of Philadelphia, U.S. Healthcare)
- Pa. Blues Pay $2 Million In Ad Libel Suit Independence Blue Cross of Philadelphia has agreed to an out-of-court $2 million settlement of a libel suit brought by rival health plans over advertising claims made by the Blue Cross organization. U.S....
- Research articles 1990-11-05
- Hackensack, N.J.-Based IDT Corp. to Pay $300K in False-Ads settlement.(Originated from Nashville Banner, Tenn.)
- Feb. 14--Hackensack, N.J.,-based IDT Corp., an Internet service provider, will pay Tennessee and five other states $50,000 each as part of a settlement agreement involving false advertising. Feb. 14--Hackensack, N.J.,-based IDT Corp., an Internet service provider, will pay Tennessee and five...
- Research articles 1997-02-14
- Circuit City to Revise Ads, Pay Fine After Government Clamps Down.(Originated from The Miami Herald)
- Jan. 17--Electronics giant Circuit City agreed Thursday to change its advertising and pay $225,000 to settle allegations that it misled consumers about so-called zero interest finance plans, a consumer enticement that sweetens big-ticket purchases Jan. 17--Electronics giant Circuit City agreed Thursday to ...
- Research articles 1997-01-17
- Head of British Advertising Group Gets Largest-Known Pay Package.
- Knight Ridder/Tribune Business News Jun. 4 -- Martin Sorrell, chief executive of advertising group WPP, has a first-class seat on the gravy train after collecting UKpound 19.6 million in pay and long-term incentives last year. His UKpound 1.34 million package of pay...
- Research articles 1999-06-03
- The New Age of Advertising - Part 1
- A lot of Internet advertising fads have come and gone. From banners, to e-mail, to pay per-click, etc., each new wave of advertising promises to be the be-all and end-all. At the same time, countless SEO fads have risen to prominence only to sink back down into obscurity or outright...
- White papers 2005-01-17
- Tribune site offering pay-per-click ads; Quietly launching switch to a Google-style system.
- Byline: JEREMY MULLMAN To compete with Web-advertising heavyweights like Yahoo Inc. and Google Inc., the Chicago Tribune has a new strategy: If you can't beat them, imitate them. Earlier this month, the Tribune quietly started offering pay-per- Byline: JEREMY MULLMAN...
- Research articles 2006-02-27
- More evidence that trade advertising works; Lebhar-Friedman survey of major retailers reinforces ARF-ABP study of ad effectiveness
- More evidence that trade advertising works Lebhar-Friedman survey of major retailers reinforces ARF/ABP study of ad effectiveness New York City -- A recent study by Lebhar-Friedman, Inc., offers new evidence that business-to-business advertising enhances sales. This study, called Retailers' Attitudes Toward Trade Advertising, demonstrates that...
- Research articles 1988-03-01
- WPP's Cordiant grab stirs local advertising pot.
- Jun 19, 2003 (The Australian - ABIX via COMTEX) There has been a dramatic change to the makeup of the Australian advertising industry. With the Stg266m purchase of Cordiant by rival British advertising giant WPP Group, there will be a shake-up in the operations...
- Research articles 2003-06-19
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