Resources

51 Resources for

pay-per-click advertising

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Marchex Adds Leading Agencies and Advertisers, Including Avenue A / Razorfish, Reprise Media, Carnival Cruise Lines and Cox Auto Trader Publishing
SEATTLE -- Marchex, Inc. (NASDAQ:MCHX)(NASDAQ:MCHXP), a local online advertising company and leading publisher of local content, today announced that it has added several leading advertising agencies, as well as national and locally focused advertisers to its pay-per-click network advertiser base, including Avenue A | Razorfish, Reprise Media, Carnival Cruise Lines,...
Tags: advertiser, agency, network, pay-per-click advertising, Razorfish
Research articles 2007-09-19
Adknowledge Releases Rankings of Web Advertising Categories for July 2007
Adknowledge, a leading pay-per-click advertising marketplace, reported today the largest gains and losses in click volume for its online advertising categories. The rankings are based on over 50,000 advertisers that compete for traffic on an auction platform available at www.BidSystem.com . BidSystem advertising is sold on a...
Tags: AdKnowledge, pay-per-click advertising, Web, Web Advertising
Research articles 2007-08-01
The End of Pay-Per-Click
Pay-per-click advertising has taken the online world by storm; the process is simple, you control the cost, it's easy to track the effectiveness of ads or keywords in real time...the list of benefits goes on and on. But is the net getting a little too cluttered for pay-for-click ads to...
Tags: Pay-per-click Advertising, Lori Deschene, Marketing, Advertising & Promotion
Blog posts 2007-10-17
Google Busts Out a New Ad Trick
We're all familiar with John Wanamaker's famous lament: "I know half of all my advertising dollars are wasted, but I don't know which half." The problem is that it's nearly impossible to know which advertising agencies, channels, or individual ads are responsible for stimulating revenue.  But Google's new ad program...
Tags: Advertisement, Google Inc., Andrew Hines, Per-action Framework, Pay-per-click Advertising, Advertiser
Blog posts 2007-03-21
IDG and Quigo Launch First Contextual Advertising Marketplace Across IT Web Sites
BOSTON -- International Data Group IDG, the world's leading producer of technology Web sites, magazines, and newspapers, is now offering contextual advertising services on six of its US Web sites. Using Quigo's AdSonar platform, IDG's TechWords program is the first keyword-targeted, auction-based, pay-per-click advertising marketplace in an IT-focused content network....
Tags: information technology, International Data Group, pay-per-click advertising
Research articles 2006-05-04
Costly clicks; Local firms find Web ads carry risk of fraud.
Byline: Bill Shea When David Zoldowski checked the numbers on his Yahoo search engine advertising account one morning this past June, he was stunned. In seven days, he'd been charged $8,500, including a stretch that saw him billed $100 every thr ...
Tags: advertiser, click fraud, Google Inc., online advertising, pay-per-click advertising, search engine, Yahoo! Inc.
Research articles 2007-01-22
MIVA Media Signs Pay-Per-Click Contract with Johnston Press Plc
Deal Spans over 300 Websites Including The Scotsman
Tags: pay-per-click advertising
Research articles 2007-01-16
DoogleOnDuty from ClickReport LLC Helps Businesses Overcome Major Shortcomings in Google's Pay-Per-Click Advertising System
New Tracking Tool Prevents Wasted "Clicks" from Draining PPC Budgets and Empowers Businesses to Optimize Every Ad Dollar
Tags: Google Inc., pay-per-click advertising
Research articles 2008-04-17
Search Engine Marketing Firm iProspect Files Patent for Pay Per Click Advertising Bid Management Tool: iSEBA
WATERTOWN, Mass. -- iProspect Becomes The First And Only Full-Service Search Engine Marketing Firm With Proprietary "Global Optimizing" Keyword Bidding Agent to Drive Pay Per Click Management Service Results
Tags: iProspect, pay-per-click advertising, search engine, search engine marketing, tool
Research articles 2004-07-27
Search123 Acquires Simpli.com from United Online; Patent-Pending Technology Promises to Improve Pay-Per-Click Search
Business Editors & High-Tech Writers
Tags: pay-per-click advertising, United Online Inc.
Research articles 2002-06-05
Mosaic Media launches Google newsletter.
"Search engine marketers struggle to keep up with constant changes in the highly secret algorithms Google uses to rank their websites," Mosaic Media publisher Lee McFadden observed. "And pay-per-click advertisers tend their Google AdWo "Search engine marketers struggle to keep up with constant changes in...
Tags: Google Inc., newsletter, pay-per-click advertising
Research articles 2004-03-18
Snap.com Introduces Risk-Free, Cost-Per-Action Search Advertising; First Search Engine to Go beyond Pay-Per-Click to Achieve True Pay-for-Performance Search Advertising
NEW YORK -- Snap (www.snap.com), a next-generation search engine for broadband users, today launched an innovative service that allows advertisers to pay not only for clicks, but for desired business results, including sales, downloads, leads, subscriptions, or any action important to the advertiser. Snap's Cost-Per-Action ("CPA") opportunities go beyond the...
Tags: advertiser, pay-for-performance, pay-per-click advertising, search engine, Snap
Research articles 2005-02-28
BidVertiser Now Allows eBay Sellers to Advertise Their Listings on Thousands of Targeted Websites; BidVertiser Announces an Added Support for eBay Sellers
HAIFA, Israel -- BidVertiser (www.bidvertiser.com), a site-targeted pay per click advertising network now allows millions of eBay sellers to drive targeted traffic to their listings by placing ads on thousands of relevant sites and the sellers pay only when a customer clicks through to their listings. This new addition to...
Tags: eBay Inc., pay-per-click advertising, Web site
Research articles 2006-08-15
Search Engine Marketing Firm iProspect Unveils Powerful Pay Per Click Advertising Bid Management Tool
SAN JOSE, Calif. -- iSEBATM Only Keyword Bidding Tool Available From A Full-Service SEM Firm to "Globally Optimize" Results Across Entire Campaigns
Tags: iProspect, pay-per-click advertising, search engine, search engine marketing, tool
Research articles 2004-08-02
Mamma.com's Pay-Per-Click Solution, Mamma Classifieds, Announces Geo-Targeting Capabilities.
MONTREAL, CANADA, Nov 13, 2003 CCNMatthews via COMTEX MONTREAL, CANADA, Nov 13, 2003 CCNMatthews via COMTEX
Tags: pay-per-click advertising
Research articles 2003-11-13
Looksmart Expands Suite of Site Maker Tools for Web Developers; My Search and Pay-Per-Click Are Added to Looksmart's Services
SAN FRANCISCO--BUSINESS WIRE--May 12, 1999--
Tags: LookSmart Ltd., pay-per-click advertising, tool, Web
Research articles 1999-05-12
LookSmart rewarded for pay-per-click gamble.
Jan 29, 2003 (The Age - ABIX via COMTEX) Jan 29, 2003 (The Age - ABIX via COMTEX)
Tags: LookSmart Ltd., pay-per-click advertising
Research articles 2003-01-29
MIVA and Intellext Announce Exclusive Partnership; MIVA to Provide Pay-Per-Click and Pay-Per-Call Ads for Intellext's Search Tool
NEW YORK -- MIVA, Inc., (NASDAQ: MIVA), a leading independent Performance Marketing Network, today announced the Company has entered into an exclusive partnership with Intellext, the creators of Watson. Watson is a next-generation, desktop-based search tool that automatically finds users contextually relevant information based on the content of their documents....
Tags: pay-per-call advertising, pay-per-click advertising, search tool, tool
Research articles 2006-03-22
LookSmart Releases New API for Advertisers, Ad Agencies and Distribution Partners to Increase Use of Its AdCenter; Company Also Signs Several Agreements With Pay-Per-Click Management and Analytics Software Providers
NEW YORK -- LookSmartR (Nasdaq:LOOK)(ASX:LOK), an online media and technology company specializing in vertical search, is releasing a new version of its AdCenter API to allow advertisers, agencies and partners to connect any type of marketing or reporting software to LookSmart's search network with minimal effort. The company also announced...
Tags: advertisement, agreement, analytics, API, LookSmart Ltd., pay-per-click advertising
Research articles 2006-02-28
MIVA Announces Global Launch of MIVA InLine; New Pay-Per-Click Product Offers Incremental Revenue Stream for Online Publishers without Increasing Page Impressions
NEW YORK -- MIVA, Inc., (NASDAQ:MIVA), a leading independent online advertising network today announced the global launch of MIVA InLine, a new product that enables online publishers to build revenue without increasing page impressions or freeing up site real estate for advertising.
Tags: pay-per-click advertising
Research articles 2006-09-13