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- How PPC Advertising Works
- PPC (Pay-Per-Click) advertising is simply advertising a website through the use of the pay-per-click search engines. To grasp an understanding of ppc advertising, a person needs to understand what a pay-per-click search engine is if the person does not know already. A pay-per-click search engine is basically a search engine...
- White papers 2006-01-13
Additional Resources
- Trusted Feed - A Case Study: Pay for Performance Search Engine Optimisation
- The website was a typical set up for an e-commerce website. With a large amount of content locked up in databases, much of which was only reachable via a few pages or by searching specifically for it using their onsite search engine. Additionally they practised the widespread use of query...
- Case studies 2003-01-27
- The "Secret System" Of Search Engine Advertising
- From the executive summary: ‘Search engine advertising refers to the various ways for advertisers to pay money in exchange for placement and/or positioning on search results pages. Search engines have become one of the fastest growing venues in the advertising market, bringing clients from the old world of traditional advertising...
- White papers 2003-12-18
- Search Engine Marketing Finally Getting Respect
- Search engine marketing refers to the various ways for advertisers to pay money in exchange for placement and/or positioning on search results pages. In the modern business era, the Internet is all pervasive. With more and more people becoming Internet savvy, search engine marketing becomes one of the most potent...
- White papers 2001-08-02
- Yahoo! Search Launches Search Subscriptions Beta, Providing Select Deep Web Content to Users; Yahoo! Becomes First Major Search Engine to Enable Users to Search Their Personal Subscription Content
- SUNNYVALE, Calif. -- Yahoo! Inc., a leading global Internet company, today announced the beta launch of Yahoo! Search Subscriptions (http://search.yahoo.com/subscriptions), a service that enables users to search multiple online subscription content sources and the Web from a single search box. Subscription content includes for-pay news and reference Web sites. Yahoo!...
- Research articles 2005-06-16
- Good Content: The Key To Search Engine Ranking
- From the executive summary: ‘The content of a search engine plays a key role in making people log onto it. If the content is not good enough, a person will never visit the Web site again. Maintaining good content is a stepping-stone for the visitors to delve in deeper to...
- White papers 2003-01-01
- Free Job Search Engine
- A free job search engine is a fantastic way to find a job without leaving the comfort of your home. Employers and employees use these websites daily to get jobs filled, often within a matter of days instead of weeks like the traditional job market. Using these services to find...
- White papers 2008-01-01
- Implementing a Quality Search Function on Your Web Site
- Since web users often rely on a site's search function to quickly find the content they need, getting your site's search capability working properly is critical—particularly when you're dealing with a lot of content. A reliable and easy to use procedure may even encourage visitors to stay longer and browse...
- Articles 2007-10-17
- The search market created Microsoft's worst enemy
- IDG News Service - Throughout its history, Microsoft has earned a reputation for tenacity when entering markets created, and initially dominated, by innovative startups. Competitors and observers have jeered when Microsoft put out a first basic product that didn't come close to matching the market leader's. But Microsoft has a...
- News items 2009-11-06
- Microsoft's Ballmer says Web search buys unlikely
- By Georgina Prodhan LONDON (Reuters) - Microsoft Corp does not expect to make acquisitions to help the company challenge Google Inc's dominance in the Internet search market, Chief Executive Steve Ballmer told Reuters on Monday. "No, I wouldn't expect it," he said when asked whether acquisitions would be part of...
- News items 2009-10-05
- Ballmer: Don't Expect Search Acquisitions
- LONDON, Oct 5 (Reuters) - Microsoft Corp does not expect to make acquisitions to help the company challenge Google Inc's dominance in the Internet search market, Chief Executive Steve Ballmer told Reuters on Monday. "No, I wouldn't expect it," he said when asked whether acquisitions would be part of the...
- News items 2009-10-06
- Search Tangles
- From the executive summary: ‘Over the last few years, one search engine practice that has become controversial in recent years is called paid inclusion. Because even the best search engines cannot index the entire Internet, some search engines allow Web site owners to pay a small fee to guarantee that...
- White papers 2004-08-01
- Google Tops In Search Satisfaction According To Pre-Bing Survey
- On an annual basis the University of Michigan puts out the American Customer Satisfaction Index ACSI E-Business report, sponsored and administered by Foresee Results. Among the things the index examines is consumer satisfaction with search engines. The survey asks a representative sample of consumers to rate their experiences with portals...
- News items 2009-08-18
- Open Book Alliance With Amazon, Microsoft, Yahoo Forms to Fight Google Book Search
- Amazon, Microsoft and Yahoo joined the Internet Archive in launching the Open Book Alliance to challenge Google's Book Search settlement with publishers and authors. Google, which scoffed at Microsoft's participation in the alliance because the company closed its own book search service last year, remains unfazed by the challenge. A...
- News items 2009-08-26
- Google Seeks Text Pay Patent
- Internet search engine Google has filed an application for a patent for a text message payment system which would compete with the fledgling mobile payments systems being offered by dozens of credit unions and banks. Internet search engine Google has filed an application for a patent for a text...
- Research articles 2007-09-17
- Getting Your Website Ready For Local Search Traffic
- The majority of small businesses online are looking for customer in their town. Good news is that recent research suggests that the majority of online searchers are also looking for local goods and services online. What this means for marketers is that you must pay special attention to winning the...
- White papers 2009-04-30
- Latest Attempt by NYT to Erect Paywall Unlikely to Succeed
- That little survey The New York Times is circulating among its paid subscribers to determine how they would react to a new paid model for its online content contains some intriguing questions. I've been holding back posting about it for a few days, because I did not trust my initial...
- Blog posts 2009-07-14
- FirstGov search returns surprise result
- CHOOSING A FOREIGN FIRM FOR "THE PREMIER U.S. GOVERNMENT WEB SITE IS ALMOST BLASPHEMY."Losing FirstGov bidderNEWS BRIEFING03.11.02The Norwegian search engine that beat American competitors to provide search services for FirstGov offered "the best technical solution" at "an incredibly lower price," a senior federal official said.The General Services Administration said March...
- Research articles 2002-03-11
- B-To-B Search Site Zubican Purchased By Inuvo
- Business-to-business community site Zubican has been purchased by performance-based online marketer Inuvo. Terms of the acquisition were not disclosed, although Inuvo says it will pay a royalty based on a “percentage of the gross profit derived from the site over a four-year peirod.” Zubican, which launched in 2008, had...
- External links 2009-11-23
- Online Shoppers Will Pay Extra to Protect Privacy, Carnegie Mellon Study Shows.
- Byline: Carnegie Mellon University PITTSBURGH, June 6 AScribe Newswire -- People are willing to pay extra to buy items from online retailers when they can easily ascertain how retailers' policies will protect their privacy, a new Carnegie Mellon University study shows. ...
- Research articles 2007-06-06
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