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Pepsi's Nonsensical Logo Redesign Document: $1 Million for This?: Pepsi paid $1 million for its new logo (even though it looks a lot like other brands' logos), but the details of exactly how Arnell Group justified that astonishing fee have remained hidden -- until now. AgencySpy obtained a fantastic PDF of a work-in-progress document from Arnell...; Tags: PepsiCo, Arnell Group, Pepsi BREATHTAKING, Golden Ratio, Breathtaking Color Palette, Branding, Marketing, Jim Edwards; Blog posts 2009-02-10

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Your Work The 7 Interview Questions You Must Ask

The 7 Interview Questions You Must Ask

Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
Your Industry "Climategate" Keeps Rolling Along Without Boiling Over

"Climategate" Keeps Rolling Along Without Boiling Over

Climategate falls far short of being as important as Watergate, its namesake scandal. But contrary to the wishes of climate scientists, it's also not likely to go away any time soon.
Your Money Dumbest Things You Do With Your Money

Dumbest Things You Do With Your Money

Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.