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- Wallstrip: 2008 Summer Olympics
- American businesses go for the gold in Beijing.
- Videos 2008-08-08
Additional Resources
- Pepsi's Nonsensical Logo Redesign Document: $1 Million for This?
- Pepsi paid $1 million for its new logo (even though it looks a lot like other brands' logos), but the details of exactly how Arnell Group justified that astonishing fee have remained hidden -- until now. AgencySpy obtained a fantastic PDF of a work-in-progress document from Arnell...
- Blog posts 2009-02-10
- Lime time.(Pepsi Lime and Diet Pepsi Lime)(Brief Article)
- Pepsi-Cola added lime to its product line to create Pepsi Lime and Diet Pepsi Lime. Available in 20-ounce bottles, 2-liter bottles and 12- and 24-packs, Pepsi is calling on "The Force" to be with Pepsi Lime and Diet Pepsi Lime. With Pepsi's Pepsi-Cola added lime to...
- Research articles 2005-06-01
- Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo
- Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi LogoRE: Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi LogoWhat an incredible waste of time and money. I'm mostly down on branding when it comes to B2B companies, but I'm not surprised to find out that B2C companies...
- Discussion threads 2008-10-28
- PBG to acquire Pepsi Charlotte.(Pepsi Bottling Group Inc. and Pepsi-Cola Bottling Co.)(Brief Article)
- The Pepsi Bottling Group, Somers, N.Y., will acquire Pepsi-Cola Bottling Co. of Charlotte, the ninth-largest Pepsi bottler in the United States, serving eight counties in North Carolina. Led by Dale Halton, Pepsi Charlotte has been a family-owned and The Pepsi Bottling Group, Somers, N.Y., will acquire...
- Research articles 2005-07-01
- Mexican regulators have approved the Pepsi Bottling Group's $1.25 billion acquisition of Pepsi-Gemex, the largest Pepsi bottler in Mexico - Business Briefs - Brief Article - Statistical Data Included
- Mexican regulators have approved the Pepsi Bottling Group's $1.25 billion acquisition of Pepsi-Gemex, the largest Pepsi bottler in Mexico. Pepsi Bottling Group, which is itself 43%-owned by PepsiCo, intends to expand Pepsi-Gemex's business in Mexico, the world's second largest cola market after the U.S.. However, the Mexican market is dominated...
- Research articles 2002-08-26
- SICHUAN PEPSI WILL IMPLEAD PEPSI CHINA
- AsiaInfo Services 08-20-2002 Sichuan Pepsi Will Implead Pepsi China SICHUAN, Aug 20, 2002 AsiaPort via COMTEX -- ichuan Pepsi's lawyer Huang Lihua, from Sichuan Shangxin Law Office, released to some local media that Sichuan Pepsi has entruste AsiaInfo Services ...
- Research articles 2002-08-20
- Arnell's Competitors Hate the New Pepsi Logo
- In a completely unsurprising set of reactions, design honchos who compete against the Arnell Group for business had little good to say about the new logo for Pepsi. BNET broke the news a few weeks ago that the new, $1 million logo bears a strong resemblance to an old,...
- Blog posts 2008-11-21
- Arnell's "Explanation" of Failed Tropicana Design Resembles His Nonsensical Pepsi Document
- When he launched a new design for Tropicana, Peter Arnell gave a rambling, pseudo-intellectual explanation of the packaging. This was the packaging that was just cancelled by Pepsico after it emerged that consumers really, really liked the old packaging. But Arnell's explanation of the...
- Blog posts 2009-02-26
- Peter Arnell: Pepsi Logo is "Bullshit"; Tropicana Is "Not My Brand ... So What the Hell?"
- Is Peter Arnell deliberately trying to antagonize PepsiCo? He allowed Newsweek to follow him around for a few days and in the resulting article he calls the new Pepsi logo he designed "bullshit" and says of the Tropicana redesign fiasco, "it's not my brand. It's not my company. So what...
- Blog posts 2009-03-31
- A Lesson from "Pepsi Blue"
- The early adopters are always coming up with creative ways to subvert the system. Many see aggressive marketing - rightly so in most cases - as something ripe for criticism. So most online aficionados have adopted a code-word. The code-word is not only something to watch out for (and perhaps...
- Blog posts 2008-03-20
- PEPSI TO INVEST 850 MILLION USD IN CHINA OVER NEXT THREE YEARS
- According to fdi.gov.cn: Pepsi China Holdings Limited recently unveiled its Pepsi 25th Anniversary Events in the ice city of Harbin. Pepsi China Chairman announced that Pepsi's first canning plant funded with 20 million USD was due to launch productioAccording to fdi.gov.cn: Pepsi China Holdings Limited recently unveiled its Pepsi 25th...
- Research articles 2006-01-29
- CHINA: PEPSI TO INVEST 850 MILLION USD IN CHINA OVER NEXT THREE YEARS.
- According to fdi.gov.cn: Pepsi China Holdings Limited recently unveiled its Pepsi 25th Anniversary Events in the ice city of Harbin. Pepsi China Chairman announced that Pepsi's first canning plant funded with 20 million USD was due to launch prod According to fdi.gov.cn: Pepsi China Holdings Limited...
- Research articles 2006-01-29
- MEXICO: PEPSICO SUPPORTS PROPOSED PURCHASE OF PEPSI-GEMEX BY PBG.(Pepsi Bottling Group)(Brief Article)
- PepsiCo, the worlds second largest soft drinks maker, has announced that is supports the potential acquisition of Pepsi-Gemex S.A., the largest Pepsi bottler in Mexico, by the Pepsi Bottling Group PBG, the world's largest bottler of Pepsi-Cola beve PepsiCo, the worlds second largest soft drinks maker,...
- Research articles 2002-05-15
- Pepsi Apologizes on Twitter for "Suicide" Ad by BBDO
- PepsiCo has apologized via a Twitter message for an ad for Pepsi Max which features a "calorie" creature attempting to commit suicide. The ad, from BBDO Dusseldorf, features a blue, bean-shaped character simultaneously shooting himself in the head, with a noose round his neck, and poison in his other hand....
- Blog posts 2008-12-05
- Pepsi puts big names, lots of cash behind ad campaign for new soda - PepsiCo Inc. to spend millions on its new Pepsi One soda - Business Brief - Brief Article
- PURCHASE, N.Y. -- Pepsi is spending $100 million on its new Pepsi One soda rollout. To ensure the success of the company's biggest new launch ever, Pepsi has signed Oscar-winning actor Cuba Gooding Jr. as spokesman, part of an ambitious promotional campaign that includes product giveaways at Wal-Mart, Pizza Hut...
- Research articles 1998-10-26
- Major cola companies to revamp packaging.(Coca-Cola Co., Pepsi-Cola North America)(Brief Article)
- Pepsi-Cola North America has unveiled updated, bolder-looking package graphics for Pepsi-Cola and Caffeine Free Pepsi-Cola at the Beverage Digest's Future Smarts conference in New York City. The new look uses a more stylized font and makes the Pepsi Pepsi-Cola North America has unveiled updated, bolder-looking...
- Research articles 2002-12-16
- Pepsi Bottling Group Inc., the world's largest manufacturer of Pepsi-Cola drinks, said it plans to acquire Pepsi-Cola Bottling Co. of Charlotte
- Pepsi Bottling Group Inc., the world's largest manufacturer of Pepsi-Cola drinks, said it plans to acquire Pepsi-Cola Bottling Co. of Charlotte. Financial terms of the deal were not disclosed. Privately held Pepsi Charlotte employs 400 people and is the ninth largest bottler of Pepsi drinks in the country. Its operations...
- Research articles 2005-07-18
- Pepsi Bottling Group has said that seventeen regional Pepsi bottlers have formed a regional manufacturing joint venture called Pepsi Northwest Beverages
- Pepsi Bottling Group PBG has said that seventeen regional Pepsi bottlers have formed a regional manufacturing joint venture called Pepsi Northwest Beverages. The joint venture, which will be 56% owned by PBG, will manufacture and distribute products to parts of Washington, Oregon, Idaho and Alaska, as well as one market...
- Research articles 2006-07-24
- Pepsi's happy to sing the blues. (News Perspective).(Pepsi-Cola North America to launch new berry cola soft drink product)(Brief Article)
- Following last summer's Code Red campaign for Mountain Dew, Pepsi-Cola is getting into a blue mood, color-scheme-wise. In August, Pepsi-Cola North America, Purchase, NY, will nationally launch Pepsi Blue, a berry and cola soft drink "fusion&qu Following last summer's Code Red campaign for Mountain...
- Research articles 2002-08-01
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