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- Permission Marketing
- any form of online direct marketing that involves gaining each recipient's permission. This type of marketing typically involves sending promotional material via e-mail to an opt-in list of subscribers. The...
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- Two Problems with Permission Marketing and How You Can Overcome Them
- This article will first summarize permission marketing, introduce two problem areas and then discuss ideas on how to remedy those problems. Permission marketing is meant to convert a stranger to a customer through a process of continued interaction. The premise being that no one will interact with you until they...
- White papers 2003-01-01
Additional Resources
- Responsys.com and BlueStreak.com Partner to Provide Rich Media Permission Marketing Email Campaigns
- Business/Technology Editors PALO ALTO, Calif.--BUSINESS WIRE--Feb. 28, 2000 BlueStreak.com's RichMail Offers Customers the Opportunity to Increase the Impact and Effectiveness of Responsys InteractTM Permission Marketing Email Campaigns Responsys.com, a leading application service provider ASP for permission marketing...
- Research articles 2000-02-28
- Successful Email Marketing is 1-to-1 Permission Marketing
- Successful email marketing consists of personalized messages being sent to customers individually. The recipient gets only the marketing messages she is interested in, and you get her attention and, if you get it right, eventually her money this is known as permission marketing.
- White papers 2003-01-01
- Email Marketing: Permission to Pester
- Email marketing is increasingly being recognised as an effective Internet marketing tool. This paper reviews the email marketing literature, and compares email marketing to other forms of direct and Internet marketing, identifying its key advantages. In the light of the growth of unsolicited email or 'Spam', the literature highlights the...
- White papers 2002-06-21
- Internet Marketing Roadmap: The Truth For A Change
- From the executive summary: ‘Though an ever-evolving subject in technical terms, underlying Internet marketing are three competencies: traffic Infrastructure, marketing application development, and permission marketing methodologies. Practicing Internet marketing with all three competencies in motion resembles gear shifting when driving a car with manual transmission, both the mechanics of the...
- White papers 2003-01-01
- Yahoo! Launches Marketing Programs for Clients Worldwide; Fusion Marketing Online Offers Advertisers Comprehensive and Integrated Solutions
- A Menu of Marketing Options: Fuscustom promotions; customer acquisition programs; curriculum and permission marketing; integrated offline proFMO, we have created a unique platform for clieand shopping services to millions of users dailrecognized brands associated with the Internet. The company has 18 international Web properties outside the United States. Yahoo! has...
- Research articles 1999-03-04
- Net Effect and Responsys.com Team Up to Bring Live Online Help to E-Mail Direct Marketing
- NORTH HOLLYWOOD, Calif.--BUSINESS WIRE--Oct. 22, 1999-- Partnership Combines Net Effect's Best-of-Breed Live Help Service With Responsys.com's Innovative Outbound Marketing Tools to Bring the Human Touch to E-Mail Marketing Net Effect, the leading provider of scalable Web-based live help services, and Responsys.com, a leading application service provider...
- Research articles 1999-10-22
- Outrider first agency to submit email campaigns to ABC audit. (Marketing).
- Outrider has become the first digital agency to submit its email campaigns for ABC Electronic auditing following the introduction of metrics earlier this year. Email marketing is becoming more popular for good reasons, according to Outrider's head of international Tom Peacock, but it inevitably means more spam for...
- Research articles 2002-05-09
- UK first in Internet marketing.
- M2 PRESSWIRE-6 October 2000-WHITBREAD: UK first in Internet marketing C1994-2000 M2 COMMUNICATIONS LTD RDATE:09102000 In the first deal of its kind in the UK, Whitbread has appointed Emailbureau as part of a strategic plan to use email permission marketing...
- Research articles 2000-10-06
- Responsys.com Yields Permission Marketing Response Rates of Up To 20 Percent for EthnicGrocer.com
- Business Editors & High-Tech Writers PALO ALTO, Calif.--BUSINESS WIRE--Oct. 10, 2000 Leading Online Distributor of Ethnic Food Products Implements Responsys Platform to Build Customer Relationships Through Personalized Email Campaigns Responsys.com, the provider of the premier platform for online direct marketing, today announced that EthnicGrocer.com, the...
- Research articles 2000-10-10
- Permission Email Marketing
- Pop Art uses leading technology in permission email marketing. Pop Art maximizes email deliverability through this proprietary technology and emphasis on helping clients follow the highest standards in email marketing. Permission email marketing means communicating with clients and prospects that have granted their explicit permission. These subscribers must know the...
- White papers 2005-05-10
- Building an Effective Online Sales Channel Through Search Engine Marketing and Permission-Based Email Marketing
- Combining search engine marketing natural and pay per click with permission-based email marketing makes sense. Working together, an effective search engine marketing campaign can capitalize on its strength of attracting first-time prospects to the website while an effective permission-based email marketing campaign can then concentrate on its strength of continuing...
- White papers 2005-08-02
- Corel Partners with Constant Contact to Deliver Do-It-Yourself E-Mail Marketing Services; Permission-Based E-Mail Marketing Service Helps Corel's Small Business Customers Build Stronger and More Profitable Customer Relationships
- OTTAWA -- Corel Corporation today announced an agreement with Constant Contact (www.constantcontact.com), a leading provider of Web-based permission e-mail marketing services for small businesses and associations, that will provide Corel's millions of customers with direct access to Constant Contact's permission-driven Do-It-Yourself E-mail MarketingR services. Now, Corel's substantial base of small...
- Research articles 2005-05-31
- how HP made its e-mail more relevant to customers.(B to B Special Report: Technology Marketing)(Hewlette- Packard co.)(Brief article)
- Objective: Move from mass permission-based e-mail marketing to more customized and customer-focused opt-in marketing to build closer customer relationships. Increase the number of responses and the quality of the communications. Objective: Move from mass permission-based e-mail marketing to more customized and customer-focused opt-in...
- Research articles 2006-04-03
- Cable & Wireless introduces eMessaging solutions; Permission-based e-mail marketing tools enable businesses such as Compaq to develop personalised customer relationships.
- M2 PRESSWIRE-31 October 2001-CABLE & WIRELESS: Cable & Wireless introduces eMessaging solutions; Permission-based e-mail marketing tools enable businesses such as Compaq to develop personalised customer relationships C1994-2001 M2 COMMUNICATIONS LTD RDATE:31102001 Cable & Wireless, the global telecommunications group,...
- Research articles 2001-10-31
- Welcome to the Age of Online "Brandjacking"
- Seth Godin, the popular new media pundit and blogger, has caused yet another controversy this week. His obscure start-up, Squidoo, which lets users create custom pages around their interests, announced a new initiative called "Brands in Public." The idea is that companies can no longer control everything that's created around...
- Blog posts 2009-09-25
- Marketing Effectively by E-mail
- E-mail should be an essential part of any Internet marketing strategy. If you have someone's e-mail address, you can send them information directly, much as you would in a direct mail campaign—except the cost of mailing is free. Even so, that's only an advantage if the recipients have agreed to...
- Articles 2007-10-19
- How Permission-Based Email Drives Sales, Leverages Customer Relationships and Creates Powerful Brand Loyalty
- This white paper examines the expanding role of permission-based email in marketing and customer management operations. Moreover, it provides a framework for using this customer-centric tactic to dramatically reduce customer defection and improve profitability by keeping customers connected with the brand. Brand Marketing tactics - like print advertising, marketing events...
- White papers 2004-07-22
- Webstakes iDialog More Than Doubles Direct Marketing Leads in November
- NEW YORK--BUSINESS WIRE--Dec. 9, 1999-- Permission Based Direct Marketing Technology Generates More Than 700,000 Leads Webstakes, Inc. (Nasdaq: IWIN), a leading Internet promotion solutions company, today announced that Webstakes iDIALOGTM, its permission-based direct marketing technology, generated more than 700,000 direct marketing leads for marketers in the month...
- Research articles 1999-12-09
- 10 Rules For Successful Permission-Based E-Mail Marketing
- In e-mail marketing, consumer trust is something you have to earn. One of the best ways is to respect consumers' wishes when it comes to e-mail. An angry online customer can broadcast his ire to millions by creating an "I hate [your company]" web site, e-mailing the experience to friends,...
- White papers
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