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- Using NLP to Improve Your Management Skills
- Have you ever wondered why you don't get along with particular employees, why some members of your team don't follow to your instructions, or why, when you think you're approaching something correctly, it just doesn't have the desired effect? NLP, Neuro Linguistic Programming, is fundamentally about making sense of how...
- Articles 2007-12-17
- Understanding Nonverbal Communication
- The majority of what we learn about human behavior isn't spoken; it's conveyed by nonverbal signals. Being able to understand and use this powerful but subtle form of communication will steer you through delicate political situations and help you shape personal relationships. It will also make it easier to deal...
- Articles 2007-11-30
- Managing Anger at Work
- Anger is an emotional reaction to a threat, whether real or perceived. When it is triggered, it often results in a sudden outburst of energy directed against the person or thing that caused it—or something that symbolizes that person or thing. Anger is reactive. Therefore, it is usually expressed before...
- Articles 2007-11-09
- Working around Personality Clashes
- Many people blame conflicts on personality clashes, but what we perceive as personality clashes may, in fact, be something quite different. Each of us has our own unique mix of attributes and beliefs that make up our personalities. If we clashed with everyone who is different from us, we would...
- Articles 2007-10-11
- Making the Most of Virtual Meetings
- Virtual meetings are becoming increasingly popular as businesses go global. They can be held using a variety of technologies, and allow people who might never have the chance to meet in person to come together to share their views and concerns, make plans, and arrive at important decisions. They save...
- Articles 2007-10-03
- Hiring and Inspiring a Dispersed Team
- Certain managerial traits become more important when work gets done out of your sight. Here's how to get off on the right foot, whether you're inheriting the talent or starting from scratch. ...
- Articles 2007-09-24
- How to Manage Employees in Remote Locations
- In order to get the best out of your far-flung employees, you need to establish a clear communication routine, take extra steps to build trust, and review processes often to make sure they're working for everyone. Build a Strong Team, Starting with You ...
- Articles 2007-09-24
- Surviving Your Worst Meeting Nightmares
- It's the stuff of horror stories: screaming fights, racist comments, coworkers falling asleep. Learn the right way to handle any conference-room crisis. "If you disagree with a colleague's idea, you should..." Propose a constructive alternative without being immediately dismissive. Mildred S....
- Articles 2007-04-09
- Personal Safety While Traveling Abroad on Business
- Basic security principles of personal safety are easy to understand and implement and will greatly reduce the likelihood that a person will become a victim. A person must understand and accept the fact that everyone is potentially at risk. Everyone lives in a dangerous world. News is not merely something...
- White papers 2003-09-01
- Optimise Your Marketing
- When planning a marketing campaign, an optimisation company can give a wealth of real-world inside intelligence. They can tell a person what the target audience is asking for on search engines, so one can develop more effective creative executions. They can monitor search terms trends, so one can spot new...
- White papers
- How to Up-Sell, Cross-Sell and Optimise
- If a person has ever been asked if he or she would like fries with a burger or offered a larger portion at only a slightly higher price, then the person will understand the concept of cross-selling and up-selling. While the first encourages the person to buy a complementary or...
- White papers
- The Seven Steps to Successful Direct Mail
- One of the three main benefits of direct mail is its measurability. It is easy to test different formats and different lists. A person can quickly know if a campaign is working or not and adjust his or her investment accordingly. Done properly, direct marketing shines a very bright light...
- White papers 2003-03-06
- Lead Management: Proven Strategies for Managing and Increasing Leads
- As a marketer, a person knows that leads are only as good as the company's ability to respond appropriately and track them through the sales process. If the person is experiencing any challenges in managing leads or needs to increase the number of highly-qualified leads, this paper will be of...
- White papers 2004-07-01
- Improve Your Merchandising by Analyzing Browse-to-Act Ratios
- Whether a person has an e-commerce site or not, chances are the person is making merchandising decisions of some kind. What content should a person feature on the homepage to get more visitors to check out his products and services? Should the person include an image of a deliverable to...
- White papers 2005-08-01
- Okay First the Bad News: The Agency Selection Process is a Huge Pain in the Neck
- The word leaks out that one is reviewing his or her account. Within a week the person has collected coffee mugs, gimme caps, desk toys, and other Mysterious Things Beyond the Dreams of Avarice. The person a one-inch stack of phone messages. The person is so popular. By week two,...
- White papers
- Home Business Marketing 101
- Essentially, home business marketing is just like marketing for big businesses. In order for the business to be successful, a person needs to make money. For the business to make money, the person needs sales. To make or increase sales, the person needs to market the product or service effectively....
- White papers
- Why Good Brand Building Works
- Simply put, a person's "Brand" is all the ways people identify and relate to a person's business. It's also a promise about the quality and consistency of a person's products and services. A customer's long-term perception of how well a person fulfills this promise comes from their day-to-day interaction with...
- White papers 2003-11-26
- How to Raise Your Search Engine Ranking and Traffic: A Surprising New Method
- There are two approaches, which a person can combine for greater effect. The first approach is business category-oriented. A person writes three to five or more different first paragraphs for the copy on the home page. Each emphasizes a different aspect of the business. It is assumed that the person...
- White papers
- Why I'm Proud to Be in Marketing
- The downfall of marketing is when a person is pushed for profit's sake alone to gain customers outside the product's sweet spot - buyers that don't really fit profile. Or, when a person is hired to trumpet an inadequate product that honestly no one should be buying. That's when the...
- White papers 2006-07-10
- Covenant Designs' Whitepaper: Making Money in Today's Economy
- With all the competition making claims that sound similar on the surface, it has become very difficult for customers to determine whether a person is any better or any different from anyone else. How does a person promote his distinctive edge? The person cannot show excellent customer service to keep...
- White papers
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