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BNET Business Dictionary
- Personal Brand
- the public expression and projection of an individual's identity, personality, values, skills, and abilities. The idea of personal branding has evolved by applying the concept...
- Personal Brand definition on BNET »
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- The personal brand Statement : Start Here to Position Yourself for Success.
- The article defines the term PBS (personal branding statement)in which positioning plays a main role. Positioning is a cornerstone of Personal Branding. However, to many independent professionals, positioning and Personal Branding are hazy concepts.The article explains how to create a powerful position to build Personal Brand around - a Personal...
- White papers 2003-01-01
Additional Resources
- Your personal brand: Don't Expect To Lead Without It
- The article says that consistency is the key word in the process of branding. Whether one is building a product brand or a personal brand, he will need to demonstrate consistency across all internal and external interactions. It is important for leaders to realize that everything they say and do...
- White papers 2002-01-01
- Small Business Branding: The Personal Connection
- Business is becoming increasingly competitive. Small business is the fastest-growing segment of business in most parts of the world. In addition, competitors are no longer just the businesses down the street. To succeed with small business and keep it on the right track, one should use personal brand. In the...
- White papers 2003-11-25
- The Tools of the Trade: The Must-Haves for Your personal branding Campaign
- A brand can not live in theory alone. For a personal brand to work, an independent professional or entrepreneur must employ a plan that will promote and define the brand in the eyes of his or her target audience. In any campaign, one tool should sum up who you are...
- White papers 2003-01-01
- Brand Moi: Make Your Mark and Succeed
- Personal Branding for Professionals: Personal branding, just like big company branding starts with a value-based strategic scheme and is followed by a tactical action plan. The universal branding principles are: know who you are, be unique, and target those who want what you have, deliver a great experience, and always...
- White papers 2003-01-01
- Employment Consistent
- One of the hot topics in the self improvement field today is personal Branding. It seems no longer enough to drink branded coffee and wear branded clothing to identify "who we are". The question that is unanswered is -What is a personal Brand. The article starts with the opinion of...
- White papers 2003-01-01
- Don't Dare Brand Your Business Because You May Lose!
- For effective branding, one should not be shy about adding personal stories about the company. The more personal stories that are connected with the brand, the more reality the brand becomes. Brands offer a point of view, hand on hand relation with the customers, statement of truth and carry a...
- White papers 2003-01-01
- Image Marketing vs. Direct Response Marketing
- A Marketing Executive needs to use two kinds of Personal Marketing to effectively build Personal Brand: image marketing, and direct marketing. Image marketing is about the slow crafting of an image in the marketplace; it’s not about getting immediate results and sales. Direct marketing, also called "direct response," is all...
- White papers 2003-01-01
- Brand Yourself For Success
- A brand is a distinctive product or service identity that differentiates the particular product or service based on compelling and credible values. Just like brands are created in products or services category, the same way personal branding is done through careful cultivation and nurturing of strong value and belief system...
- White papers 2003-01-01
- Using Your Network to Market Your Personal “Brand”
- Using Your Network to Market Your Personal “Brand”Excellent Resource & guideWe're doing an individual marketing plan right now for b-school, with the produt being YOU.
- Discussion threads 2007-12-07
- When Ads Get Personal
- A brand is the symbol, logo, design, or the name that is the unique identity of a particular product or service and differentiates it from the competitor’s offerings. Brand loyalty is the degree of repeat value that the brand has. Perceived quality is the degree of quality as seen by...
- White papers 2000-09-15
- Brand Extensions: Marketing In Inner Space
- From the executive summary: ‘Stretching brands intelligently onto relevant products that reaffirm core brand values allows consumers to embrace the brand as part of their everyday lives. Marketing in the inner space, gives brand a more intimate, personal relationship with the consumer than their competitors enjoy. Successful brand extension requires...
- White papers 2003-01-01
- Branding On A First Name Basis
- Companies taking personal names or revising their own name to convey a more familiar or friendly brand name is not new. However, previously companies predominantly chose the last name (surname), but nowadays, society has become more informal. First names are more often used to address others, and therefore, also as...
- White papers 2004-11-15
- Mismanagement Of Brand Equity
- A brand has certain attributes and values linked to it. Brand equity is the assortment of qualities that differentiates the brand from other commodities. Brand equity facilitates the brand in gaining sustainable competitive advantage in the market. Proper management of the brand equity is essential for the success of the...
- Presentations 2003-01-01
- Me Incorporated: Your Own Magnetic Brand
- Personal branding involves developing the core skills inherent in an individual so that the individual is able to carve a niche for himself/herself. One of the keys to personal branding includes the perception of the individual by others. The paper examines the importance and nuances of personal branding.
- White papers 2003-08-04
- personal branding - "Me Inc."
- From the executive summary: ‘A brand may be defined as a name to which a set of associations and benefits has become attached in the consumer's mind. The name could be that of a product, a service, a corporate entity, or even an individual. There are numerous people who have...
- White papers 2003-01-01
- Brand Extensions
- This article mainly discusses Brand Extensions. Brand extensions have many benefits. First, they let a marketer take a well-known brand with well-known quality perceptions and associations and put it on a brand in a new category. Second, consumers who favorably evaluate a parent brand are more willing to try to...
- White papers 2003-01-01
- Branding
- A brand is a unique assortment of qualities and values that a particular product or service promises to deliver to its consumers. Intense and painstaking marketing effort is required over time to cultivate a successful brand. Brand equity is the advantage that the brand has in the market over other...
- Presentations 2003-01-01
- brands - brand extension and stretching
- The article is about Brand extension and brand stretching. Marketers have long recognised that strong brand names that deliver higher sales and profits (i.e. those that have brand equity) have the potential to work their magic on other products. The two options for doing this are usually called...
- White papers 2003-01-01
- Internalizing Vs. Operationalizing The Brand
- While building the brand, it is imperative for the management to effectively convey the nuances of the brand to all the employees. This is known as brand internalization. The same helps in educating the employees about the importance of the brand to the organization. Brand operationalization is the comprehensive, step-by-step...
- White papers 2002-09-09
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