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- Building a Practice on Personality and Performance
- Personal Branding and satisfaction guarantees-a powerful combination. Personal branding defies the generic marketing model - or no marketing model - relied on by most independent professionals. Simply, it's the marketing of the businessperson's personal strengths and a carefully-developed market image, rather than products or affiliated organizations. Embracing personal branding demands...
- White papers 2003-01-01
- 1-2-3 Success! Build Your Personal Brand and Expand Your Success
- Personal branding is essential to professional success today. Gone are the days where the value as an employee or vendor was linked to the loyalty and seniority. Today, companies are in a constant state of reorganization in response to the rapidly changing demands of the market. This modifies the way...
- White papers 2002-04-01
- Me Incorporated: Your Own Magnetic Brand
- Personal branding involves developing the core skills inherent in an individual so that the individual is able to carve a niche for himself/herself. One of the keys to personal branding includes the perception of the individual by others. The paper examines the importance and nuances of personal branding.
- White papers 2003-08-04
Additional Resources
- The Tools of the Trade: The Must-Haves for Your Personal Branding Campaign
- A brand can not live in theory alone. For a personal brand to work, an independent professional or entrepreneur must employ a plan that will promote and define the brand in the eyes of his or her target audience. In any campaign, one tool should sum up who you are...
- White papers 2003-01-01
- BNET Video: The Art of Personal Branding
- What's in a brand? Take Coca Cola. Coke "refreshes." It always has. That's its strength, and its benefit. Coke's brand promise has been consistent for more than a century. You can always rely on it. As with products, so with managers. In the video above, executive coach,...
- Blog posts 2008-08-19
- Strategic Personal Branding
- A brand is a distinctive product or service identity that differentiates the particular product or service on the basis of compelling and credible values. Just like brands are created in products or services category, the same way personal branding is done through careful cultivation and nurturing of strong value and...
- Presentations 2003-01-01
- Personal Branding - "Me Inc."
- From the executive summary: ‘A brand may be defined as a name to which a set of associations and benefits has become attached in the consumer's mind. The name could be that of a product, a service, a corporate entity, or even an individual. There are numerous people who have...
- White papers 2003-01-01
- Personal Branding - The Cure For The Common Interview
- So you want your next interview to be successful right? Every college student looking for his or her first internship or post-graduate job, as well as high school students interviewing for college admissions, would like to be successful. This struggle and stress is cured by a new concept that has...
- White papers 2008-01-01
- Personal Brand Lessons from Mohammad Ali
- MarketingProfs writes about what we can learn about personal branding from boxing champ Mohammad Ali. They call him "the world's greatest personal brand". Excerpts below. Here's my earlier post on the importance of creating and projecting a personal brand.Think international: At a time when most Americanscould not find Canada on...
- Blog posts 2007-02-20
- Do You Have a Personal Brand? | BTalk Australia
- (Episode 243: 11min 52) What is a personal brand and do you need one? Today on BTalk Australia Phil Dobbie talks to Gill Kelly, who is a Master Personal Branding Strategist and director of CareerEdge.com.au. She says understanding what your brand is will help you to promote yourself effectively. So,...
- Blog posts 2009-05-13
- Employment Consistent
- One of the hot topics in the self improvement field today is personal Branding. It seems no longer enough to drink branded coffee and wear branded clothing to identify "who we are". The question that is unanswered is -What is a personal Brand. The article starts with the opinion of...
- White papers 2003-01-01
- Brand Moi: Make Your Mark and Succeed
- Personal Branding for Professionals: Personal branding, just like big company branding starts with a value-based strategic scheme and is followed by a tactical action plan. The universal branding principles are: know who you are, be unique, and target those who want what you have, deliver a great experience, and always...
- White papers 2003-01-01
- Five Confidence-Building Tips for the Self-Promotion-Phobic
- Lots of blogs and articles are available to give Gen Y advice on selling themselves, personal branding and creating a presence online through social media. These resources can tell you how to get started, what tools to use and how to build a network. What they mostly don't address is...
- Blog posts 2009-09-23
- Five Advantages of Hiring Gen Y Employees
- Stereotypes about the youngest workers now entering the workforce are not always flattering. Gen Y has been called self-absorbed, coddled, entitled, and even diagnosed as suffering from an epidemic of narcissism. After hearing all this, why would anyone want to hire a twenty-something? Gen Y is not without its faults, ...
- Blog posts 2009-09-03
- Small Business Branding: The Personal Connection
- Business is becoming increasingly competitive. Small business is the fastest-growing segment of business in most parts of the world. In addition, competitors are no longer just the businesses down the street. To succeed with small business and keep it on the right track, one should use personal brand. In the...
- White papers 2003-11-25
- Echo-Branding: Yet Another Challenge Facing Marketers…
- Echo-branding, not to be confused with eco-branding, or environmental branding, is nothing more than the result and consequence of people wanting to connect to something real and more meaningful -- something that can counterbalance the non-personal high-speed world of technology, genetically modified foods, and a lack of spiritual grounding. Some...
- White papers 2003-01-01
- Despite $550,000 Payoff, Arnell Fails to Write Book, Must Pay Publisher $100,000
- Peter Arnell has been ordered to return $100,000 of a $550,000 advance for a book on "personal branding" that he failed to deliver to HarperCollins. (Read the ruling below.) Arnell failed to deliver the book despite having the assistance of two ghostwriters, a personal assistant, his wife...
- Blog posts 2009-04-28
- In Depth: 10 ways to use social media to get a new job
- Traditionally it was employers who had to make themselves visible when looking to fill vacancies – posting adverts in the press, then choosing a pool of candidates from a veritable tsunami of applicants. But not any more. There's mounting evidence that personnel specialists are now scouring social...
- News items 2009-10-18
- Echo-Branding: Yet Another Challenge Facing Marketers
- Echo-branding, not to be confused with eco-branding, or environmental branding is nothing more than the result and consequence of people wanting to connect to something real and more meaningful; for instance something that can counterbalance the non-personal high-speed world of technology, genetically modified foods, and a lack of spiritual grounding....
- White papers
- Co-Branding, A 1+1>2 Formula
- Adidas + Yohji Yamamoto, Intel Inside + Compaq Personal Computer, D&G + Motorola, British Airways and Citibank, Adidas + McCartney, Mercedes and Swatch, Bacardi and Coca Cola, Danone and Quick, GOME and Motorola, Industrial and Commercial Bank of China and American Express...these are only few among the most famous examples...
- White papers 2008-07-21
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