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lori deschene and personal technology

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How to Manage Your Focus; 15 Simple Ways to Declutter Your Mind
Clutter is the American way. Our computer and TV screens are cluttered. It accumulates on our desks. Sometimes even our staffs can feel cluttered with layers of complexity and bureaucracy. It's the stuff that feels like mud to wade through -- and it's everywhere. Even in our heads. Considering almost three-quarters of us are stressed...
Tags: Home Entertainment, Personal Technology, Tv & Home Theater, TVs, Productivity, Mind, Lori Deschene
Blog posts 2007-12-17
Is an "Open" Strategy Right For You?
Some critics called Amazon's Kindle electronic book reader overpriced and poorly designed, while others hailed it "the book of the future." There may be truth on both sides of the debate, but nonetheless, consumers have spoken, and their response has been highly favorable. Now there's just one thing standing in the way of...
Tags: Management, Personal Technology, Lori Deschene, Advertising & Promotion, Marketing, Online Communications, E-books, Strategy, Social Networking, Amazon Kindle, Amazon.com Inc., Article, Mozilla Firefox, Facebook, Salesforce.com Inc.
Blog posts 2007-11-28
NBC Exec Says Apple's Business Model Has No Core
Yesterday was the beta launch of Hulu.com (a joint venture between NBC Universal and News Corp. that will compete with iTunes by offering ad-supported TV and film downloads.) The timing was perfect for NBC U chief executive Jeff Zucker to explain why the company will not renew its deal with iTunes in December:...
Tags: Corporate Communications, Hulu, Apple iTunes, Video, Internet Video, Apple Inc., NBC, Digital Music, Digital Media, Marketing, Personal Technology, Consumer Electronics, Lori Deschene
Blog posts 2007-10-30
GodTube: Fastest Growing Site on the Net Says Idle Hands No More
According to ABC News, GodTube -- a Christian-focused user generated content site that is not, in fact, run by God -- is one of the fastest growing sites on the Internet right now. Chris Wyatt, founder and CEO, said the site attracts over 3 million unique visitors a month. Perhaps...
Tags: Web Site Development, Site, Internet, Web Technology, Digital Video, Corporate Communications, Blogging, Marketing Research, Personal Technology, Marketing, Lori Deschene
Blog posts 2007-10-23
Would a Chevron Documentary Inspire You?
Chevron's new global corporate image campaign, "The Power of Energy" may aggravate people with its overarching heart-string pulling. (Shot documentary-style with "an earnest voice-over" by indie actor Campbell Scott, the commercials should be dramatic. One of the spots even features a double amputee as a symbol of "the greatest source of energy in the...
Tags: Home Entertainment, Personal Technology, Marketing, Internet, Tv & Home Theater, Recruitment & Selection, Web Technology, TVs, Games, Branding, Web Site Development, Chevron Corp., Human Resources, Workforce Management, Lori Deschene
Blog posts 2007-09-28
Satellite Radio Merger: What Customers SIRIUSly Want
Mel Karmazin, CEO of Sirius Satellite Radio, discussed the proposed Sirius/XM merger at the Merrill Lynch Media and Entertainment Global Investor Conference in Marina del Ray, California. Karmazin highlighted the benefits for customers -- low-cost a la carte price plans that cost less than each company's current basic plans. ...
Tags: Advertising & Promotion, Satellite Radio, Mergers & Acquisitions, Sirius, Satellite, Radio, Merger, Investment, Finance, Consumer Electronics, Personal Technology, Marketing, Lori Deschene
Blog posts 2007-09-18
iTune, youTune, Almost allTune for iTune...Including News Corp.
NBC Universal's pulled its shows from iTunes over pricing disputes (NBC's demands would require iTunes to sell individual programs for $4.99, not $1.99), but Fox parent News Corp. isn't following suit -- despite wanting more control over pricing. Speculation is that Universal backed out because it expected its upcoming online distribution channel Hulu (a...
Tags: Digital Media, Pricing, Personal Technology, Consumer Electronics, Marketing, Lori Deschene, NBC Universal Inc., NBC, Digital Music, Apple iTunes, News Corp., Pricing Strategy, Apple Inc., Speculation
Blog posts 2007-09-11
How Sony Competes Without Lowering Prices
In one of our feature packages, we highlighted how some companies generate profits without competing on the basis of price. It looks like Sony may have paid attention. With HDTV equipment prices above the competition, the company needed to do something to keep customers loyal. (Although the 2007 Brand Keys Customer Loyalty Index found the company...
Tags: Tv & Home Theater, TVs, HDNA, HDTV, Sony Corp., Branding, Personal Technology, Home Entertainment, Marketing, Lori Deschene
Blog posts 2007-08-22
A Strategy for Breaking Into a Competitive Market
With Apple's integrated iPod/iTunes product dominating the digital-download market, competitors have found it challenging to stake a claim. So what makes MTV, Verizon Wireless, and RealNetworks think they can lure customers to their new Rhapsody America download service (which draws upon two unsuccessful ventures: MTV's URGE music store and Real's...
Tags: RealNetworks Rhapsody, America, Strategy, Apple iTunes, Apple Inc., Verizon Communications Inc., Digital Media Wire, Digital Music, Digital Media, Personal Technology, Consumer Electronics, Lori Deschene
Blog posts 2007-08-21
Are You Confusing Your Customers?
Recent news on the HD/Blu-ray DVD next-gen war highlights the umbrella issue of new technology causing customer confusion. For the most part, the Sony/Phillips backed Blu-ray DVD has been prevailing (Blockbuster recently decided to release on Blu-ray only and Target opted to sell only Blu-ray systems.) But since Toshiba's HD...
Tags: Tv & Home Theater, Personal Technology, Home Entertainment, Lori Deschene, TVs, Customer Confusion, Blu-ray, HDTV, Inspire Consulting
Blog posts 2007-08-21
Daily Dispatch: Backdating Conviction, Apple, Microsoft, and Fidelity
Gregory Reyes became the first CEO convicted of criminal charges related to stock option backdating. The former CEO of Brocade Communications Systems was found guilty on all10 charges and faces up to 20 years in jail. Reyes's case sets a precedent not only for backdating-related convictions, but also...
Tags: Apple iMac, Brocade Communications Systems Inc., Fidelity Investments, Game Players, Sales Force Management, Sales, Hardware, Consumer Electronics, Personal Technology, Lori Deschene, Desktops, Sales Strategy, Reyes, CEO, Conviction, Microsoft Corp., Apple Inc.
Blog posts 2007-08-07
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