persuasion tool

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Richard Shell: Negotiation Tips from a Master Persuader

To thrive in your career, you have to be good at selling your ideas inside your own organization. After years of study, Wharton professor Richard Shell can tell you exactly what works ? and what doesn?t. The...

Tags: Audience, Ben Bernanke, Person, Negotiation, MoneyWatch, Persuasion Tool, Principle Mistake, Free Trade, Finance, Richard Shell, Wharton School, University of Pennsylvania, Persuasion, Barack Obama, Rhetoric, Jim Cramer, Arnold Schwarzenegger, Eric Schurenberg

Articles 2009-07-07

Additional Resources

Crystal Clear Persuasion: Microsoft and Seagate Target New Developers - Product Information

For almost a decade, Visual Basic developers have had access to Crystal Reports, a data reporting tool from Seagate Software Inc. (www.seagatesoftware.com). Now, if Web developers -- or those from other environments -- buy into Microsoft's Visual Studio .NET architecture, they will have access to this tool as well. Seagate...

Tags: .NET, Clear, developer, Microsoft Corp., Seagate Technology LLC, Web

Research articles 2000-09-20

Features Vs. Benefits Vs. End Results

What happens after customers buy a product or service? Once they've used what the seller has to offer, what will be different in their lives? What will the end results, of their buying decision, be? Getting customers to look at the end results of their actions can be an extremely...

Tags: EzineArticles.com, Benefits, Human Resources

White papers 2005-04-27

Building Your Influence

"Lean and mean" is a popular catchphrase used when describing today's organizational structures. In an effort to become more efficient and drive down costs, many organizations have adopted a matrix or networked structure that relies on teams to implement managerial decisions and the resultant projects. Consequently, cooperation within and between...

Tags: Motivation, Leadership, Business Structures, Management, Finance, Outcome, BNET Editorial, organizational structure, team, benefit, talent, partnership

Articles 2007-10-09

Databases Don't Measure Motivation

Automated persuasion is the Holy Grail of quantitatively biased data base designers. However, data base histories are, at best, probabilistic estimates of customer behavior and do not make use of more sophisticated qualitative motivational profiling tools. While usually absent from web designer thinking, qualitative motivational profiling can be integrated into...

Tags: Web, Database, Motivation, Tool, Productivity, Channel Management, Marketing

White papers 2005-03-01