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- More Lessons in Persuasion: Using "the Power of Because"
- More Lessons in Persuasion: Using "the Power of Because"Old NewsReally this is very old news. In fact the study to which you refer was done in the late 1970's or early 80's. In a communications project I tried the same experiment and it proved fairly successful but again, the only...
- Discussion threads 2008-07-08
- Lessons in Effective Persuasion and "Social Proof"
- Lessons in Effective Persuasion and "Social Proof"social proofPersuasion is a fascinating area of research, and one easily confounded. Specifically, attributing causality to one factor when other factors may be confounding the results. In the case given for evidence of social proof, the key is in the interpretation of the "cause"...
- Discussion threads 2008-06-20
- Business by Design -- By Jeanne M. Liedtka.
- Byline: University of Virginia CHARLOTTESVILLE, Va., March 17 AScribe Newswire -- The following commentary is by Jeanne M. Liedtka, executive director of the Batten Institute and Johnson and Higgins Research Associate Professor of Business Administration at the University of Virginia's Darden Graduate School...
- Research articles 2006-03-17
- How to survive four more years.
- LIKE WOMEN THROUGHOUT THE COUNTRY, we were scratching our heads for months after the election. (Some of us were hiding under the sofa, clutching our copies of the Toronto Star and contemplating emigration to parts north until well after the holidays.) The election results were shattering--a...
- Research articles 2005-04-01
- Public Diplomacy and the War on Terrorism.
- The following article is adapted from the chairman's preliminary summary of the report of the Independent Task Force on Public Diplomacy sponsored by the Council on Foreign Relations. Members of the task force, chaired by Peter G. Peterson, are listed on page 92. The findings discussed in this article are...
- Research articles 2002-09-01
- What grizzlies want: the survival of North America's most fearsome predator depends on a fragile mix of seeds, berries, trout, moths, elk—and being left alone
- Here's something to ponder next time you board the StairMaster: On a frigid spring morning in 2001, down in the southeastern corner of the Greater Yellowstone Ecosystem, in a den tucked into the snowbound east flank of the 11,000-foot peak known as the Ramshorn, a deep-brown female grizzly called Number...
- Research articles 2002-07-01
- Starting out right: negotiation lessons for domestic and cross-cultural business alliances - includes examples of development of overseas business relations by Cummins Engine Company Ltd. and Midwest Chemical - includes bibliography
- Donne's observation, "No man is an island ..." is more true today than ever before. There are no islands where people remain untouched by the actions of others. Daily we witness leaders of nations form political alliances to respond to such matters as pollution, destruction of endangered animals, world hunger,...
- Research articles 1994-01-01
- Man of the new year. (Alan Greenspan) (editorial)
- Man of the new year THIS will be Alan Greenspan's year. The chairman of the Federal Reserve is not merely the top central banker in the world's biggest economy. He is the only moving part in America's policy-making machinery, clogged by pressure-group politics and...
- Research articles 1989-01-07
- The American Bar Association.
- The American Bar Association has published Persuasion: The Litigator's Art, a volume with information on how to win over both judges and juries. It covers: using exhibits and demonstrative evidence, examining witnesses and voir dire, the role of the The American Bar Association has published...
- Research articles 1999-06-01
- 'Woo' Factor: Persuasion and Power
- How do you convince people to buy into your latest idea? "The Art of Woo" author and Wharton School professor Richard Shell shares his insights and explains why President Barack Obama is such an excellent "woo-master."
- Videos 2009-07-01
- The 5 W's Of Persuasive PROPOSAL Writing
- Selling is the art of convincing and persuading a prospective customer to buy the product on sale. Persuasion plays a significant role in the entire sales process. The sales proposal outlines the salient features of the selling process and discusses the clauses involved therein. A well-drafted sales proposal has a...
- White papers 2003-01-01
- 'Woo' Factor: Persuasion and Power
- How do you convince people to buy into your latest idea? "The Art of Woo" author and Wharton School professor Richard Shell shares his insights with MoneyWatch.com's Eric Schurenberg and explains why President Barack Obama is such an excellent "woo-master."
- Videos 2009-07-01
- Public Speaking Skills - How To Persuade People
- Persuasion is the key to accomplishment, not only for politicians or stockbrokers, but for everyone of us. In a job interview, you have to persuade your interviewers why they should hire you and not the other candidates. In a classroom presentation, you have to convince your classmates and professor to...
- White papers 2008-01-01
- Richard Shell: Negotiation Tips from a Master Persuader
- To thrive in your career, you have to be good at selling your ideas inside your own organization. After years of study, Wharton professor Richard Shell can tell you exactly what works ? and what doesn?t. The...
- Articles 2009-07-07
Additional Resources
- Persuasion Architecture: Persuading Customers When They Ignore Marketing
- This white paper provides an overview of the business philosophies and methodology behind Persuasion Architecture. Within this paper you will: Learn why selling with buying go hand-in-hand, and how Persuasion Architecture facilitates merging the two processes; Learn the architectural metaphors for Persuasion Architecture; Learn the true nature of conversion as...
- White papers 2006-10-06
- Persuasion Strategies For Information Technology Usage: An Elaboration Likelihood Model
- This paper examines the role of persuasion strategies in motivating IT Information Technology usage. Drawing upon the Elaboration-Likelihood Model ELM, examine two such strategies are examined, central and peripheral routes to persuasion respectively operationalized using argument quality and source credibility constructs, and link them to the salient cognitions related to...
- White papers 2004-06-10
- New Adobe Persuasion CD-ROM Bonus Pack and Adobe Type On Call Free Font Bundle Delivers Exceptional Value; Adobe Persuasion Version 3.0.2 to Ship on CD-ROM
- SEATTLE--BUSINESS WIRE--July 11, 1995--Adobe Systems Incorporated today announced the availability of Adobe Persuasion Version 3.0.2 on CD-ROM for the Macintosh/Power Macintosh and Windows platforms. While the functionality and version number remain the same, the addition of the CD Bonus Pack and Type On Call software represents an outstanding value...
- Research articles 1995-07-11
- The Three Legs Of Persuasion
- Leadership is simply: Influence. When leading, one influences. To lead others is to influence them through various means to follow the vision of a preferred thought, belief or action. One of the key ways to do so is to increase one's ability to persuade people. Now, at first glance one...
- White papers 2003-01-01
- Lessons in Effective Persuasion and "Social Proof"
- The Find: It's not news that popularity breeds popularity and people follow the herd, but social psychology research points out that this principle, known as "social proof," can radically improve results and is often underutilized. The Source: An experiment on hotel guests towel recycling habits related in...
- Blog posts 2008-06-18
- The Liberal Persuasion: Arthur Schlesinger, Jr., and Challenge of the American Past.(Review) (book reviews)
- The Liberal Persuasion: Arthur Schlesinger, Jr., and the Challenge of the American Past. Edited by John Patrick Diggins. (Princeton: Princeton University Press, 1997. Pp. v, 309. $35.00.) In The Liberal Persuasion, John P. Diggins attempts the difficult task of compiling a coherent festschrift for...
- Research articles 1999-09-22
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