It's April in Washington, and the jogging paths that line the Potomac are strewn with white and pink petals, the last remaining notes of the symphony of color produced each spring by the city's famous cherry blossom trees. It's April in Washington, and the...
I recently did two podcast audio interviews, each about 20 minutes long. If you want to hear my thoughts on entrepreneurship, my new book, and other interesting topics, check out the following:1. Interview with my editor Neal Maillet for the inaugural Jossey-Bass podcast. Well produced and expansive.2. Interview on the...
Many companies from Wall Street to Silicon Valley are now using puzzles and riddles in interviews as a way to gauge the problem-solving abilities of potential candidates. I thought I liked this approach, mostly because I love puzzles and because it seems to be replacing flawed personality tests. ...
CHICAGO--Spiegel backs forthcoming catalog--the Spring Big Book--with campaign via Cramer-Krasselt designed to refresh and revitalize its brand positioning. Ads feature close-ups of vibrant and extravagant flowers that, on closer examination, are actually composed of upscale fashion and home furnishings. One execution features a dahlia whose petals spring forth with slides...
Spiegel blooms with a spring campaign for its ``Spring Big Book'' from Cramer Krasselt, Chicago. The ads depict flowery executions of various products offered by the ... Spiegel blooms with a spring campaign for its ``Spring Big Book'' from Cramer Krasselt, Chicago. The ads depict flowery...
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