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- Peter Arnell: Pepsi Logo is "Bullshit"; Tropicana Is "Not My Brand ... So What the Hell?"
- Is Peter Arnell deliberately trying to antagonize PepsiCo? He allowed Newsweek to follow him around for a few days and in the resulting article he calls the new Pepsi logo he designed "bullshit" and says of the Tropicana redesign fiasco, "it's not my brand. It's not my company. So what...
- Blog posts 2009-03-31
- Peter Arnell Still Has One Fan: Kyra Sedwick
- Peter Arnell may be the most hated man in advertising but someone still loves him -- Kyra Sedgwick, star of Arnell's ads for Tropicana see video below. by Jim Edwards
- Blog posts 2009-06-05
- Despite $550,000 Payoff, Arnell Fails to Write Book, Must Pay Publisher $100,000
- Peter Arnell has been ordered to return $100,000 of a $550,000 advance for a book on "personal branding" that he failed to deliver to HarperCollins. (Read the ruling below.) Arnell failed to deliver the book despite having the assistance of two ghostwriters, a personal assistant, his wife...
- Blog posts 2009-04-28
- Arnell's "Explanation" of Failed Tropicana Design Resembles His Nonsensical Pepsi Document
- When he launched a new design for Tropicana, Peter Arnell gave a rambling, pseudo-intellectual explanation of the packaging. This was the packaging that was just cancelled by Pepsico after it emerged that consumers really, really liked the old packaging. But Arnell's explanation of the...
- Blog posts 2009-02-26
- In Blow to Arnell, Tropicana Drops Package Redesign
- UPDATE: This fiasco has cost Tropicana $35 million, according to AgencySpy. Tropicana is to abandon its trendy new orange juice carton design by Arnell Group and revert back to its traditional packaging, featuring an orange with a straw in it, the New York Times says. ...
- Blog posts 2009-02-23
- UPDATED: Why Arnell's Peapod Electric Car Launch Will Fail
- Arnell Group boss Peter Arnell will launch this spring the GEM Peapod, an electric car from a unit spun off Chrysler, ... the Peapod is probably one of the worst vehicles ever conceived. Here's why. by Jim Edwards
- Blog posts 2009-04-23
- Arnell Admits Peapod Does Not Meet Crash Test Regulations
- Peter Arnell's Peapod electric car "doesn't need to comply with U.S. crash test and safety regulations" according to Fast Company. Arnell says that "Message and brand is most important now." by Jim Edwards
- Blog posts 2009-05-22
- Like him or not, Arnell can help us design next generation.(Viewpoint)(Peter Arnell)
- Byline: Scott Donaton Byline: Scott Donaton
- Research articles 2004-10-04
- Arnell shows thinking outside the box can be more than a cliche.(Viewpoint)(Peter Arnell)
- Byline: Randall Rothenberg Byline: Randall Rothenberg
- Research articles 2006-12-04
- Career move. (London Eye).(filmmaker Vaughan Arnell)(Brief Article)
- LONDON Vaughan Arnell is one of the U.K.'s hottest commercials and pop promo helmers, thanks to the Levi's "Amish" spots and vids for Robbie Williams. After turning down numerous movie offers, he has finally signed to make his bigscreen debut with...
- Research articles 2002-02-18
- DreamWorks, SoBe, Intel, NBC Plan 3-D Super Bowl Ad
- NEW YORK (AdAge.com) -- Super Bowl advertising is often a solitary endeavor. Each ad is a universe unto itself, with nary a reference to another product or rival. After all, why share the spotlight when ad time costs millions of dollars? Well, this year is different. DreamWorks Animation and Pepsi's...
- News items 2009-08-07
- Landor Distances Itself From SyFy Name
- As you may have noticed, we've been having loads of fun here at BNET Media regarding Sci-Fi Channel's, um, interesting decision to rename itself SyFy. The new name â€" which some have compared to a certain sexually-transmitted disease â€" has met with puzzlement, to say the least. As this post...
- Blog posts 2009-03-30
- The true brand architects; Frank Gehry (standing) and Peter Arnell have long professed that a marketer's building should also be its best billboard. Corporate America might finally be ready to listen.(Redefining Creativity)
- Byline: MATTHEW CREAMER About a decade ago, Warner Bros. executives approached Frank Gehry about transforming the Times Square building famous for the ball that drops every New Year's into a flagship building for the entertainment company. Working under restrictions from both the media ...
- Research articles 2006-09-11
- Coca-Cola Juices Get Ready for a New Look
- ATLANTA (AdAge.com) -- In the wake of this year's Tropicana re-branding disaster, Coca-Cola is planning a refresh of its own. The company is introducing a new packaging design for its mainstream global juice businesses, which include the Minute Maid, Del Valle, Andina and Cappy brands. When the rollout is complete,...
- News items 2009-11-18
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