Amazon recently released its new Kindle e-book reader to a flurry of tepid reviews. If you've currently got three hardcovers in your bag, you might be interested in the Kindle but if not, what interest does Amazon's new product hold? This week Knowledge@Wharton asks just this of marketing professor Peter...
At best, Google's (NSDQ: GOOG) attempts to woo agencies and convince account teams that the search giant's ad moves will not undercut them are getting mixed reviews, a NYT piece suggests. Of course, in some cases, almost nothing will soothe the ire of those like WPP CEO Sir Martin...