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- Direct Mail 101: A Weaponry That Works
- Direct mail is the most misunderstood, and most neglected, marketing tool among today's independent professionals. Most people do direct mail all wrong, and then they cry about it all year. If the peers have declared that "direct mail fails," a person may face failure or boring, intimidating or indistinguishable direct...
- White papers 2003-01-01
- Image Marketing vs. Direct Response Marketing
- A Marketing Executive needs to use two kinds of Personal Marketing to effectively build Personal Brand: image marketing, and direct marketing. Image marketing is about the slow crafting of an image in the marketplace; it's not about getting immediate results and sales. Direct marketing, also called "direct response," is all...
- White papers 2003-01-01
- Building a Practice on Personality and Performance
- Personal Branding and satisfaction guarantees-a powerful combination. Personal branding defies the generic marketing model - or no marketing model - relied on by most independent professionals. Simply, it's the marketing of the businessperson's personal strengths and a carefully-developed market image, rather than products or affiliated organizations. Embracing personal branding demands...
- White papers 2003-01-01
- The Brand Called "You": Establishing Yourself as a Marketable Product
- This article includes five tips for making the most of branding. The first one is, clone yourself. Branding gives you the chance to build equity and saleable value for your business. By hiring the right staff to perform revenue-generating tasks that don't involve you, you're freeing yourself to create the...
- White papers 2003-01-01
- The Tools of the Trade: The Must-Haves for Your Personal Branding Campaign
- A brand can not live in theory alone. For a personal brand to work, an independent professional or entrepreneur must employ a plan that will promote and define the brand in the eyes of his or her target audience. In any campaign, one tool should sum up who you are...
- White papers 2003-01-01
Additional Resources
- Formula 1: Formula One - Italian Grand Prix Preview.
- Sep 11, 2002 The Sports Network via COMTEX From The Sports Network Date: Sunday, September 15th ...
- Research articles 2002-09-11
- Formula 1: Formula One - Spanish Grand Prix Preview.
- Apr 29, 2003 The Sports Network via COMTEX From The Sports Network Date: Sunday, May 4th ...
- Research articles 2003-04-30
- Formula 1: Formula One - Monaco Grand Prix Preview.
- May 27, 2003 The Sports Network via COMTEX From The Sports Network Date: Sunday, June 1st ...
- Research articles 2003-05-27
- Formula 1: Formula One - Canadian Grand Prix Preview.
- Jun 10, 2003 The Sports Network via COMTEX From The Sports Network Date: Sunday, June...
- Research articles 2003-06-10
- Formula 1: Formula One - European Grand Prix Preview.
- Jun 24, 2003 The Sports Network via COMTEX From The Sports Network Date: Sunday, June...
- Research articles 2003-06-24
- Formula 1: Formula One - French Grand Prix Preview.
- Jul 2, 2003 The Sports Network via COMTEX From The Sports Network Date: Sunday, July...
- Research articles 2003-07-02
- Formula 1: Formula One - French Grand Prix Preview.
- Jul 2, 2003 The Sports Network via COMTEX From The Sports Network Date: Sunday, July...
- Research articles 2003-07-02
- Formula 1: Formula One - British Grand Prix Preview.
- Jul 16, 2003 The Sports Network via COMTEX From The Sports Network Date: Sunday, July...
- Research articles 2003-07-16
- Formula 1: Formula One - German Grand Prix Preview.
- Jul 29, 2003 The Sports Network via COMTEX From The Sports Network Date: Sunday, August...
- Research articles 2003-07-29
- Formula 1: Formula One - Italian Grand Prix Preview.
- Sep 9, 2003 The Sports Network via COMTEX From The Sports Network Date: Sunday, September...
- Research articles 2003-09-09
- Formula 1: Formula One - Belgian Grand Prix Preview.
- Aug 28, 2002 The Sports Network via COMTEX From The Sports Network Date: Sunday, September 1st ...
- Research articles 2002-08-28
- Formula 1: Formula One - Japanese Grand Prix Preview.
- Oct 8, 2002 The Sports Network via COMTEX From The Sports Network Date: Sunday, October 13th ...
- Research articles 2002-10-08
- Formula 1: Formula One - Australian Grand Prix Preview.
- Mar 5, 2003 The Sports Network via COMTEX From The Sports Network Date: Sunday, March 9th ...
- Research articles 2003-03-05
- Formula 1: Formula One - Brazilian Grand Prix Preview.
- Apr 1, 2003 The Sports Network via COMTEX From The Sports Network Date: Sunday, April 6th ...
- Research articles 2003-04-01
- Formula 1: Formula One - Malaysian Grand Prix Preview.
- Mar 18, 2003 The Sports Network via COMTEX From The Sports Network Date: Sunday, March 23rd ...
- Research articles 2003-03-18
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