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	<title><![CDATA[peter montoya Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to peter montoya]]></description>
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		<title><![CDATA[Direct Mail 101: A Weaponry That Works]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=62330]]></link>
		<description><![CDATA[Direct mail is the most misunderstood, and most neglected, marketing tool among today's independent professionals. Most people do direct mail all wrong, and then they cry about it all year. If the peers have declared that "direct mail fails," a person may face failure or boring, intimidating or indistinguishable direct...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/peter+montoya.html"><![CDATA[Peter Montoya]]></category>
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		<title><![CDATA[Image Marketing vs. Direct Response Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=62332]]></link>
		<description><![CDATA[A Marketing Executive needs to use two kinds of Personal Marketing to effectively build Personal Brand: image marketing, and direct marketing. Image marketing is about the slow crafting of an image in the marketplace; it's not about getting immediate results and sales. Direct marketing, also called "direct response," is all...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/peter+montoya.html"><![CDATA[Peter Montoya]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
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		<title><![CDATA[Building a Practice on Personality and Performance]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=62535]]></link>
		<description><![CDATA[Personal Branding and satisfaction guarantees-a powerful combination. Personal branding defies the generic marketing model - or no marketing model - relied on by most independent professionals. Simply, it's the marketing of the businessperson's personal strengths and a carefully-developed market image, rather than products or affiliated organizations. Embracing personal branding demands...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/performance.html"><![CDATA[Performance]]></category>
		<category domain="http://resources.bnet.com/topic/peter+montoya.html"><![CDATA[Peter Montoya]]></category>
		<category domain="http://resources.bnet.com/topic/personal+branding.html"><![CDATA[Personal Branding]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[The Brand Called "You": Establishing Yourself as a Marketable Product]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=62537]]></link>
		<description><![CDATA[This article includes five tips for making the most of branding. The first one is, clone yourself. Branding gives you the chance to build equity and saleable value for your business. By hiring the right staff to perform revenue-generating tasks that don't involve you, you're freeing yourself to create the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/peter+montoya.html"><![CDATA[Peter Montoya]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[The Tools of the Trade: The Must-Haves for Your Personal Branding Campaign]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=62540]]></link>
		<description><![CDATA[A brand can not live in theory alone. For a personal brand to work, an independent professional or entrepreneur must employ a plan that will promote and define the brand in the eyes of his or her target audience. In any campaign, one tool should sum up who you are...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/tool.html"><![CDATA[Tool]]></category>
		<category domain="http://resources.bnet.com/topic/peter+montoya.html"><![CDATA[Peter Montoya]]></category>
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		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
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