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peter s. fader

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When Marketing Tactics Backfire
Chances are that a slick marketing brochure is sitting in your mailbox at home right now asking you to upgrade your cell phone, cable, or Internet service. While this may seem like a good tactic to upsell to your customers, new research indicates that these efforts can cause a company...
Tags: Leslie Leite, Marketing, Marketing Research, Customer
Blog posts 2007-06-26
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