I couldn't resist posting a link to this amazing video from The Onion of a White House spokesman "spinning" the death of his wife via a car accident. The Onion does great satire and this is right at the top. Good spoof of the PR industry as...
Helpareporter.com HARO is a wonderful new free service that collects queries from reporters seeking sources and passes them along to PR pros. But it hit a speed bump yesterday that could ultimately doom the service. Turns out one of the subscribers was republishing the emails from HARO...
There are basically two ways to use PR to get a story in the media: pitch an idea to a journalist and have them do a story, or respond to a journalist seeking information for a story. The latter, of course, is somewhat easier and infinitely less...
Here's a tool you need to add to your PR toolkit ASAP: a free automatic content-checker that you can use to test your outgoing email before you send it to see if it is likely to get caught in a spam filter. This tool is essential if...
I'm spending more and more time on Facebook. It's an amazing social media phenomenon. First and foremost is the fact that everyone or virtually everyone is on Facebook under their real identity. So you have some idea of who you are dealing with. Secondly, it's an incredibly dynamic and rich...
I had a chance to chat with Kodak's Jenny Cisney this week about her new title of "Chief Blogger" for Kodak. She said it was inspired by a Wall Street Journal article that talked about the role of blogging in corporate communications. Here's an excerpt: Blogging as a job...
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