In a follow-up video to 'The B2B marketing challenge,' TechRepublic's Peter Spande drills down on the 'marketing funnel' and explains how to map your marketing messaging to it. Host: Peter Spande, director, TechRepublic Length: 00:03:23 by BNET staff
Peter Spande of TechRepublic explains why marketing to business professionals is a challenge and offers a solution to simplify the process: a marketing funnel. Host: Peter Spande, director, TechRepublic Length: 00:04:13 by BNET staff
Peter Spande of TechRepublic explains why marketing to business professionals is a challenge and offers a solution to simplify the process: a marketing funnel.
In a follow-up video to 'The B2B marketing challenge,' TechRepublic's Peter Spande drills down on the 'marketing funnel' and explains how to map your marketing messaging to it.
