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• Pfizer's Viagra Shows Signs of Flagging: Sales Down 6%

  BNET - 2009-10-22

  Pfizer's Viagra recorded a 6 percent sales decline, to $466 million worldwide. It wasn't just foreign currency headwinds: The decline was 14 percent in international sales and 1 percent in the U.S. Until now, Viagra has been an almost unstoppable growth machine for Pfizer. The company regularly put the price...

  Tags: Pfizer Inc., Viagra, Sales Strategy, Sales Force Management, Sales, Jim Edwards

• UPDATED: What Agencies Need to Know About Pfizer's Viagra Account

  BNET - 2009-10-06

  Any agency pitching Pfizer's Viagra account may want to bear the following in mind: The patent on Viagra expires somewhere between June 2011 and March 2012, which is when the client will likely end its ad budget for the brand. by Jim Edwards

  Tags: Agency, Pfizer Inc., Viagra, Advertising & Promotion, Marketing, Jim Edwards

• Pfizer Rep Claims Zoloft Touted for Failed Cheerleaders; Viagra for Women

  BNET - 2009-09-09

  Former Pfizer sales rep Blair Collins' whistleblower lawsuit contains a detailed guide to how some of Pfizer's reps allegedly promoted their drugs. Among the tactics they allegedly used were recommending the antidepressant Zoloft for girls who failed to make the cheerleading squad; and staging talks in which doctors recommended prescribing...

  Tags: Women, Pfizer Inc., Viagra, Gender And Diversity, Human Resources, Jim Edwards

• Pfizer Rep Alleges Viagra Promoted With Unapproved Materials: "Get Those Things Cleaned Up!"

  BNET - 2009-09-08

  Blair Collins, a former Pfizer sales rep who received $2.4 million as one of the whistleblowers in the $2.3 billion Bextra settlement, alleged that reps used unapproved studies and pricing sheets to promote Viagra, among other drugs. by Jim Edwards

  Tags: Pfizer Inc., Pricing Strategy, Viagra, Pfizer Rep, Pricing, Marketing Research, Sales Strategy, Litigation, Marketing, Sales, Business Operations, Jim Edwards

• Pfizer's Foreign Viagra Ads: Mailman Jokes; Space Sperm and the Fountain of Youth

  BNET - 2009-06-29

  Pfizer has been criticized before -- once by the FDA -- for advertising Viagra in a way that was too light-hearted for a drug intended to treat a medical condition. But that has not stopped the company commissioning a slew of entertaing ads in foreign countries. by Jim Edwards

  Tags: Advertisement, Pfizer Inc., Viagra, Jim Edwards

• Pfizer Q1: Worse Than It Looks; Even Viagra Is Flagging

  BNET - 2009-04-28

  Pfizer's Q1 2009 numbers are worse than they appear at first glance. An accounting maneuver makes the company look much more productive than it is; and sales of its key franchises are weak -- even Viagra, down 1 percent, seems to have reached its peak. by Jim Edwards

  Tags: Pfizer Inc., Viagra, Pfizer Q1 2009 Number, Sales Strategy, Operational Accounting, Financial Services, Sales Force Management, Sales, Finance, Jim Edwards

• Pfizer Probes Release of Viagra Boxer Shorts to Irish Doctors

  BNET - 2009-04-16

  Pfizer has launched an "internal investigation" into how a bunch of promotional Viagra boxer shorts ended up being sent to doctors in Ireland. by Jim Edwards

  Tags: Pfizer Inc., Viagra, Jim Edwards

• Rexahn, Vivus Believe the World Needs 2 More ED Drugs

  BNET - 2009-02-12

  Two companies are developing new erectile dysfunction drugs, even though there's already three on the market and one of those -- Pfizer's Viagra -- is set to go generic between 2011 and 2013. Rexahn is developing a compound called Zoraxel and Vivus is developing Avanafil. Rexahn is...

  Tags: Pfizer Inc., Viagra, Rexahn, Gender And Diversity, Human Resources, Jim Edwards

• Swiss Allege Price Fixing on Viagra and Cialis

  BNET - 2009-02-10

  Swiss authorities have accused Pfizer and Eli Lilly of conspiring to fix prices for Viagra and Cialis. The news has created the best Bloomberg headline ever: "Pfizer, Lilly, Bayer Operated Erection-Drug Cartel, Swiss Say." A couple of days ago BNET noted that Pfizer and Lilly appear to...

  Tags: Bayer AG, Pfizer Inc., Viagra, Lilly, Vertical Industries, Benefits, Healthcare, Sales Strategy, Sales Force Management, Enterprise Software, Software, Human Resources, Sales, Jim Edwards

• Pfizer, Lilly Have Won the ED War; Bayer Wilts

  BNET - 2009-02-06

  Pfizer and Eli Lilly appear to have definitively won the erectile dysfunction war: their respective brands, Viagra and Cialis, both showed sales growth in Q4 2008 and for the full year. Lilly's growth was slightly faster, but it is coming off a smaller base. Bayer's brand, Levitra,...

  Tags: Bayer AG, Pfizer Inc., Viagra, Lilly, Sales Strategy, Sales Force Management, Sales, Jim Edwards