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phonecasting

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Investigating Mobile Marketing: Mobile marketing, which refers to marketing on a mobile device like a cell phone, allows you to target prospects anytime, anywhere. Assuming that mobile devices are always on and connected, they're always available as communications media. This means you can access customers and prospects when they are at home, at...; Tags: Phone, Mobile, Cell Phone, Mobile Marketing, Mobile Marketing Association, Phonecasting, Advertising & Promotion, Network Operator, Mobile Commerce, Advertisement, Mobile Device, Marketing, BNET Editorial; Articles 2007-11-19

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WorldCom, Boston-Based Start-Up Agree to Offer Phonecasting Services.(Knight Ridder/Tribune Business News): Jun. 20--Boston telecommunications start-up PhoneRun said it has reached what could become a multimillion-dollar deal with WorldCom to offer "phonecasting" services, allowing people to call in and use spoken commands to request news or othe Jun. 20--Boston telecommunications start-up PhoneRun said it has reached what...; Tags: telecommunications, WorldCom Inc.; Research articles 2000-06-19

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