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- UK web players regulate behavioural ads
- Major internet companies including Google, Microsoft, Yahoo! and AOL are introducing guidelines for the use of behavioural advertising in the UK in a move aimed at placating privacy groups. Analysts are saying the guidelines are also an attempt to dissuade...
- Articles 2009-03-04
- Phorm trials in Korea in first non-UK venture
- London-based startup Phorm is trialling its behavioural targeting technology with South Korean broadband provider KT. The company claims its technology can link online advertising, media and content to users’ interests without compromising privacy. The deal is Phorm’s first outside the...
- Articles 2009-03-30
- Phorm leaves UK market
- Phorm, the advertising technology group, has put its plans for the UK on hold as it explores new markets, particularly in Asia.The company's technology allows clients to analyse online customer behaviour and target advertising accordingly, but it has struggled to make progress in the UK. It revealed in first-half...
- External links 2009-09-21
- Behavioral Targeting Has Its Day in the UK
- British behavioral targeting firm Phorm will begin a limited test tomorrow in the UK, working with ISP British Telecom to launch what it dubs its Webwise platform. Phorm will work directly with British Telecom, monitoring users web surfing habits to deliver up more relevant advertising. A whole host of questions...
- Blog posts 2008-09-29
- Phorm shares fall on news of OFT study
- Tom Young, Computing, Friday 21 August 2009 at 10:26:00 Twenty per cent fall in share price comes after news that regulator will look at issues around online advertising The share price of controversial behavioural advertising firm Phorm fell by more than 20 per cent in early trading yesterday, after...
- News items 2009-08-21
Additional Resources
- Need to know: Phorm shares fall ... Carillion contract ... Holcim profits down ...
- View video and Need to Know interactive heatmap Economics Retail sales: Official figures showed that high street sales rose by 0.4 per cent on the month during July, taking the annual rate to a gain of 3.3 per cent, the biggest increase since May 2008. Analysts had predicted a monthly...
- News items 2009-08-20
- How the Recession May End Consumer Privacy; Phorm Waits in the Wings
- The decline in Q1 adspend reported this week may put pressure on clients to demand more invasions of consumer privacy with online behavioural targeting. Put simply, this could be the big break the notorious Phorm has been looking for. by Jim Edwards
- Blog posts 2009-06-11
- Office of Fair Trading to investigate targeted ads and pricing online
- OFT investigation to consider user data in targeted and behavioural advertising online, and price comparison sites The Office of Fair Trading is to launch an investigation into how the habits and personal information of web users are used to target internet advertising.Competition regulators said they had been prompted to launch...
- News items 2009-08-20
- Phorm Tells FTC it Endorses 'No Retention' of Consumer Data for the Sake of Behavioral Advertising
- LONDON & NEW YORK -- It is unnecessary to retain consumers' Internet browsing data for online behavioral advertising to be effective.
- Research articles 2008-04-14
- Beleaguered NebuAd Laying Off Employees
- It's been a terrible month for NebuAd. While sizzling underneath the Congressional magnifying glass, the company is being forced to shed employees, according to MediaPost. Behavioral targeting is a tough market currently, as more and more web users and regulators become aware of that their surfing leaves...
- Blog posts 2008-08-07
- Ad Targeter NebuAd, Already Tottering, Hit With Class Action
- NebuAd, the controversial company that was trying to sell deep-packet inspection technology as a means of delivering more relevant ads, has already had most of the life sucked out of it. Now, a class action lawsuit filed in U.S. District Court in San Francisco today, could put the final nail...
- Blog posts 2008-11-11
- Top Headlines Of The Week From mocoNews and paidContent:UK
- It's been another week of layoffs in the industry, affecting RealNetworks, NBCU, Viacom and MTVN, among others. Be sure to check out our ongoing coverage as we track them.Top headlines of the week from mocoNews.net and paidContentUK:mocoNews:-- Nokia Launches the N97 To Keep Up With The Internet, Google vs...
- External links 2008-12-05
- Top Headlines Of The Week From paidContent.org And paidContent:UK
- It's been another week of layoffs in the industry, affecting RealNetworks, NBCU, Viacom and MTVN, among others. Be sure to check out our ongoing coverage as we track them.Top headlines of the week from paidContent.org and paidContentUK:paidContent.org:-- Updated: Industry Moves: Microsoft Picks Qi Lu To Head Digital-- IAC Dissolving...
- External links 2008-12-05
- Google, Omnicom, Others Prepare to End Consumer Privacy - With Your Consent
- As Congress and the FTC continue their review of online behavioral targeting, Google, Omnicom, Phorm and other web advertising providers are moving forward with plans to end privacy online -- as long as they have your consent. by Jim Edwards
- Blog posts 2009-07-10
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