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- How to Approve Ads
- Every once in a while, a storyboard, layout or copy will come back from the approval process better than when it left. More concise, more compelling, more persuasive. But more often the edges get knocked off. Arresting phrases and provocative visuals get homogenized. And three more selling points worm their...
- White papers
- 10 Most Overused Resume Phrases
- Throughout your career, you've accomplished many feats, exceeded several goals and mastered countless skills. Now you're on yet another job hunt and you can't remember a lick of any of it. Such is the importance of keeping your resume up-to-date, whether you're looking for a job or not. When you...
- White papers 2007-12-17
- Team Building And Discrimination
- Activities for age diversity workers must be educated how to deal with age discrimination on several different levels. Think about several exercises that can help address this issue, while remaining sensitive. First, ask your employees to think up as many examples of age discriminating phrases that occasionally come up in...
- White papers 2009-01-01
- Understanding The Various Aspects Of Change Management
- A phrase that is commonly associated in big organizations, change management refers to a series of processes used for implementing improvements in the workloads and designations of employees or workers in private corporations. With the use of this phrase, executives and laborers understand that improvements in the organizations will happen...
- White papers 2009-03-02
Additional Resources
- Amazon to let shoppers pay with a phrase
- A simple phrase and pin code may be all you need the next time you pay for that book or CD at Amazon.The online retailer on Thursday debuted a new feature called Amazon PayPhrase, designed to let busy shoppers store their name, address, and payment information in a single phrase...
- News items 2009-10-30
- Way Cool series. (Hot! Products).(Way Cool French Phrase Book)(Way Cool Spanish Phrase Book)(Book Review)
- Grades 3-9. $6.95 each. McGraw-Hill NTC, 4255 W Touhy Ave., Lincolnwood, IL 60712-1975. Available in bookstores or new or used from amazon.com.. Way Cool French Phrase Book. Way Cool Spanish Phrase Book. If you're looking for a handy-sized...
- Research articles 2001-09-01
- New phrase books from BBC Active.
- M2 PRESSWIRE-15 June 2007-BBC Active: New phrase books from BBC ActiveC1994-2007 M2 COMMUNICATIONS LTD RDATE:14062007 BBC Active language learning materials are smart, easy to use, practical and fun. This summer they have added six new books to their Phrase Book series...
- Research articles 2007-06-15
- Non-chlorine label phrase angers apparel manufacturers.
- NEW YORK -- A brouhaba is taking place between the apparel industry and the Federal Trade Commission over an FTC requirement that care labels, when appropriate, carry a phrase that is making manufacturers blanch with anger. The FTC's amended care labeling law, which...
- Research articles 1984-04-18
- US military drops phrase 'long war' against extremists
- WASHINGTON AFP — The commander of US military operations in the Middle East, Admiral William Fallon, has decided to drop the phrase "long war" to describe the US struggle against terrorism, a defense spokesman said on Tuesday. The phrase was introduced by Fallon's predecessor, General John Abizaid, to convey...
- Research articles 2007-04-24
- Wi-Fi Added to Dictionary as Wi-Fi TV Adopts Promotional Phrase "Wi-FiTv.com Defines the Future"
- One of the words added to the newly published Merriam-Webster's Collegiate Dictionary is "Wi-Fi," Wi-Fi TVTM Inc. (OTC: WTVN) announced today. The company stated that its new promotional phrase, based partially on this news, will be "WI-FiTV.com Defines the Future," and this phrase will be incorporated into the company's marketing...
- Research articles 2005-10-03
- ACLJ & Members of Congress Ask Federal Court to Uphold Constitutionality of Pledge of Allegiance Including Phrase "under God"
- WASHINGTON -- The American Center for Law and Justice ACLJ, specializing in constitutional law, today filed an amicus brief on behalf of more than 50 members of Congress asking a federal district court in New Hampshire to reject a lawsuit challenging the constitutionality of the Pledge of Allegiance because it...
- Research articles 2008-01-18
- Favored phrase. (most-favored nation wording is not likely to be changed)(Brief Article)
- 00-00-0000 As CONGRESS CONSIDERS RENEWAL of "most favored nation" MFN trading status for China, many U.S. companies and politicians again urge that the term be replaced with a more accurate phrase--such as "normal trading relations." But lawmakers aren't likely to alter the wording. Nor...
- Research articles 1996-07-01
- Whassup?! Coach catches phrase to sell AFA tickets
- Of all the questions surrounding Air Force Academy's football program going into the 2000 season, coach Fisher DeBerry never expected to be asking this one: "Whaaassuuup?!" DeBerry, along with Dan Issel, Goose Gossage and Colorado Gov. Bill Owens, stars in a local TV commercial...
- Research articles 2000-08-05
- The U.S. Department of Education has made No Child Left Behind a household phrase
- The U.S. Department of Education has made No Child Left Behind a household phrase. After four years of aiming to improve elementary education, the department has now turned its attention to high school and higher education. Secretary Margaret Spellings has created a National Commission on Higher Education and Charles Miller,...
- Research articles 2005-11-01
- Compromise reached over phrase in intelligence reform measure.
- By Stephen J. Hedges, Chicago Tribune Knight Ridder/Tribune Business News Dec. 7--WASHINGTON -- Congressional negotiators Monday cleared the way for a final vote on a sweeping intelligence reform measure, reaching a compromise over the authority that a new national intelligence director...
- Research articles 2004-12-07
- Las Vegas Tourism Chief Opposes Ads; Board Members Object to 'Sin City' Phrase.
- By Chris Jones, Las Vegas Review-Journal Knight Ridder/Tribune Business News Dec. 16--When it comes to promoting the state's tourism industry, the phrase "Sin City" is simply too taboo for Manny Cortez. As president and chief executive officer of the Las...
- Research articles 2003-12-16
- World: Bacardi, the international drinks group, is giving new meaning to the phrase 'bathtub gin' with Infusion, a limited edition fragrance, shower gel, moisturiser and scented candle collection, based on its Bombay Sapphire gin.(Fragrance)(Brief Article
- World: Bacardi, the international drinks group, is giving new meaning to the phrase 'bathtub gin' with Infusion, a limited edition fragrance, shower gel, moisturiser and scented candle collection, based on its Bombay Sapphire gin. The unisex fragrance and its ancillaries are currently available in travel retail...
- Research articles 2004-01-01
- Federal Judge Rules in Rent-A-Wreck's Favor in Trademark Dispute with Enterprise Rent-A-Car; Rent-A-Wreck Calls for PTO to Return 'We'll Pick You Up' Phrase to Rental Industry
- Business Editors OWINGS MILLS, Md.--BUSINESS WIRE--Sept. 26, 2000 Rent-A-Wreck of America, Inc. (NASDAQ:RAWA) recently won an important battle in its war with Enterprise Rent-A-Car over the use of what Rent-A-Wreck and much of the car rental industry feel to be an improperly awarded trademark for the phrase, "We'll...
- Research articles 2000-09-26
- Roanoke, Va., Native Writes Book, Invents Phrase to Update Marketing World.
- By Duncan Adams, The Roanoke Times, Va. Knight Ridder/Tribune Business News Dec. 3--Roanoke native Nick Wreden believed the field of marketing needed a kick in the pants. So he wrote a book and coined a phrase - "FusionBranding." ...
- Research articles 2002-12-03
- Gil Kerlikowske, the new drug czar, suggests abandoning the phrase "war on drugs."
- Gil Kerlikowske, the new drug czar, suggests abandoning the phrase "war on drugs." "Regardless of how you try to explain to people it's a 'war on drugs,'" he said in his first interview on the job, they "see a war as a war on them. We're not at...
- Research articles 2009-06-08
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