Resources
BNET Business Dictionary
- Pitch
- an attempt to win business from a customer, especially a sales presentation
- Pitch definition on BNET »
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Pitch Power: Knowing Your Audience II
- The pitch is the pick-up line to the journalist. In many cases, it's the first and last chance one has to make an impression. Even if one has a long-standing relationship with a writer, it is essential to craft a good pitch. In many cases, the journalist is the first...
- White papers 2003-01-01
- Pitch Power: Crafting the Pitch for Real News III
- This article discusses soil of writing and build the pitch. For this various steps have been discussed in the article. Although one used a product launch as an example for crafting a "real" news release, the strategy is extensible to any other piece of news one may have. First and...
- White papers 2003-01-01
- Pitch Power: Knowing Your Audience
- The main focus of this article is to know about audience. The pitch is your pick-up line to the journalist. In many cases, it's the first and last chance you have to make an impression. Even if you have a long-standing relationship with a writer, it is essential to craft...
- White papers 2003-01-01
- How To Perfect Your Personal Pitch
- Knowing how to pitch your achievements and career goals at interviews and assessment centres is crucial to landing you a graduate job. This paper explains how to sell your skills with panache. You may have seen the good, bad and downright ugly examples of candidates pitching themselves and their ideas...
- White papers 2008-01-01
- Secrets of Engaging High Level Executives
- What is the secret to engaging high level executives? Just ask! Michael Scher, founder and president of Frontline Selling, explains that many salespeople don't start at the right level and don't ask the right questions. Remember that many people want a piece of the executive's time, so use multiple routes...
- Videos 2009-05-28
- Five Ways to Make Pitching More Productive and Less Painful
- Most PR people I know don't like to pitch stories to the media. A big part of the problem is that the people doing the pitching are at a big disadvantage: they are essentially ill-prepared to be successful, and that drives the fear and anxiety. So what...
- Blog posts 2008-08-20
- How Persuasive is Your Pitch?
- Let's have some fun. Here are three excerpts from three possible pitches on the same subject. Read all three carefully, then vote for the one you think is the most persuasive. Pitch #1: "We...
- Blog posts 2009-01-14
- The Sales Pitch: Content is Almost Irrelevant
- Why style is more important than content in sales pitches. by Andy Todd
- Blog posts 2009-09-29
Additional Resources
- The Art of the Elevator Pitch
- An "elevator pitch" is a concise, carefully planned, and well-practiced description about you, your company, or your product/service that your mother should be able to understand in the time it would take to ride up an elevator. Whether you are an entrepreneur with a start-up company trying to find investors,...
- Blog posts 2009-06-23
- Writing the Killer Idea Pitch
- Writing the Killer Idea PitchNot just for memosThis is good advice for more than just memos. You can use this for stating your opinion in meetings, giving presentations, even just conversations with employees.The most important point is to state you subject/issue/question up front. This gives your audience a...
- Discussion threads 2007-05-10
- Perfecting the Pitch â€" A How to Guide
- Starting a business is like assembling giant mechanical watch in that there are hundreds of moving parts that must be timed to interact perfectly. Much like a watch has a face which is the external component that the world sees; an early stage startup has “the pitch” – the one...
- Blog posts 2007-04-26
- Why Your Elevator Pitch Stinks
- Almost every sales organization trains its sales folk to use some kind of "elevator pitch" which is supposed to "hook" a prospect in a few seconds. However, most elevator pitches don't work because: They're way too long, so the prospect loses interest. ...
- Blog posts 2008-12-10
- Marc Andreessen's Perfect Elevator Pitch
- Marc Andreessen, the founder of Netscape, has written the perfect elevator pitch for his recent start-up Ning. He just doesn't know it yet. But Babak Nivi recognizes a punchy pitch when he encounters it. So he combined the salient points from Andreessen's recent writings about Ning to...
- Blog posts 2009-04-03
- How's Your Personal Elevator Pitch
- People subconsciously form an impression of you within 10 seconds of meeting. So when they ask you what you do, can you add to that first impression by succinctly, accurately and interestingly describing what you do in an elevator pitch lasting no more than 15 seconds?...
- Blog posts 2009-07-02
- How to Rewrite an Elevator Pitch (Pt. 2)
- On Monday, I posted a rewrite of an elevator pitch in "How to Rewrite an Elevator Pitch (Pt.1)." (Original title, eh?) I then asked you readers to vote on which one you liked best. The result was overwhelmingly in favor of the rewritten...
- Blog posts 2008-08-06
- How to Rewrite an Elevator Pitch (Pt. 1)
- How to Rewrite an Elevator Pitch (Pt. 1)RE: How to Rewrite an Elevator Pitch (Pt. 1)I can't say I'm pleased with either. I agree #1 tries to do too much in a simple pitch. I think #2 misses the mark because I can't picture delivering that to someone...
- Discussion threads 2008-08-05
- Startup Scam: Paying to Pitch Puts Power Players on the Warpath
- Over the weekend, the blogosphere has seen a small but profound eruption of wrath over angel investor groups that charge startups to pitch them. Jason Calacanis' blog post on the topic, wherein he went as far as calling out these groups by name and posting...
- News items 2009-10-12
- How to Rewrite an Elevator Pitch (Pt. 3)
- I just checked the comments to the "How to Write an Elevator Pitch (Pt. 1)" and discovered that a reader (named "bnetgeo") posted a comment that contained an elevator pitch that I think is much better than my rewrite. Here it is, with my annotations: ...
- Blog posts 2008-08-06
- Speed up That Elevator Pitch
- We've all heard of an "elevator pitch": a 30- to 60-second sales presentation timed to fit a hypothetical elevator ride with a person you want to influence. Update: Either elevators have gotten faster or attention spans have grown shorter. Whatever the cause, you should count on even...
- Blog posts 2009-07-09
- Not in Sales? You Still Need an Elevator Pitch
- The elevator pitch - the ability to sum up what you're selling in the thirty seconds it takes to travel a few floors - is usually thought to be the province of skilled salespeople and polished job seekers, but if a post by Jodi Glickman Brown on the HBR Conversation...
- Blog posts 2009-10-12
- << Previous
- page 1 of 1
- Next >>
