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- How to Drive Marketing Crazy
- How to Drive Marketing CrazySales Lead CollateralGood summary of meaningless jargon. Additional issue is how can the collateral copy vow the target customer?How to Drive Marketing CrazyAs an attack on meaningless buzzwords, this sounds great. But the remedy may be worse than the disease. The author proposes substituting...
- Discussion threads 2007-02-20
Additional Resources
- How to Copy Plain Text from the Web
- Over at Lifehacker there's a tip on creating a hotkey that pastes plain text into Microsoft Word. But it involves creating a macro, which to me seems overcomplicated, and it obviously limits you to Word-based pasting. What if you want to paste plain text somewhere else, like into a blog...
- Blog posts 2009-07-17
- When Outsourcing is Just Plain Stupid
- When Outsourcing is Just Plain StupidBrilliantAn astute and well-written response!RE: When Outsourcing is Just Plain StupidHaving been a magazine editor/publisher, I totally and absolutely agree 100% with CC Holland.RACIST!You are just being racist and xenophobic. I know you have the right to express your self, but at the end of...
- Discussion threads 2008-07-10
- City studies flood-plain status
- SAN MATEO -- Residents will likely have to pitch in to help get themselves out of the city's flood plain. The Federal Emergency Management Agency, or FEMA, re-drew its flood-plain map in 2001, including some 5,500 San Mateo residents who must pay costly flood insurance....
- Research articles 2006-02-01
- Plain folk reconsidered: historiographical ambiguity in search of definition
- STUDENTS OF SOUTHERN HISTORY ARE FAMILIAR WITH THE TERMS PLANTER, plain folk, and poor white. Most will acknowledge an understanding of who enjoyed status as a planter and who was a poor white, but the characteristics of plain folk are neither as clearly defined nor as well understood. This article...
- Research articles 2005-11-01
- The past is in Plain's site; Alabama retailer, Plain Clothes, gets its inspiration from the past.
- Plain Clothes offers its customers traditional clothes that have been updated. The store's typical customer is 35 years old to 55 years old and often in an executive or a managerial position. The store is located in the suburbs of Birmingham, AL, in Homewood. The interior decoration in the store...
- Research articles 1994-10-18
- Evidence-Based Patient Choice: A Prostate Cancer Decision Aid in Plain Language
- Decision aids DA to assist patients in evaluating treatment options and sharing in decision making have proliferated in recent years. Most require high literacy and do not use plain language principles. This paper describes one of the attempts to design a decision aid using principles from reading research and document...
- White papers 2005-06-20
- MIA? ITO? 100 at IBM just plain G-O-N-E. (management-initiated attrition; individual transition option)(recent layoffs at International Business Machines Corp.)
- MIA? ITO? 100 at IBM just plain G-O-N-E In the corporate lingo of International Business Machines Corp., no one gets laid off; those who are let go are referred to as MIAs -- for being part of "management-initiated attrition." But when aMIA?...
- Research articles 1991-08-26
- The perils of American-style celebrity culture are plain to see in a recent New York Times article by a woman who worked as a hostess at a Vietnamese restaurant
- The perils of American-style celebrity culture are plain to see in a recent New York Times article by a woman who worked as a hostess at a Vietnamese restaurant, Hue, that for a brief and dazzling period was one of the places to be seen at in ... ...
- Research articles 2004-08-30
- Deal won't end Sun-Plain Dealer competition
- Papers plan to maintain separate operations ANGELA Y. HARDIN A sibling rivalry could ensue between Sun Newspapers and The Plain Dealer after the latter publication's parent company closes a deal to buy the weekly newspaper chain. Advance PublicationsPapers plan to maintain separate operations ANGELA...
- Research articles 1997-12-08
- Deal won't end Sun-Plain Dealer competition. (Advance Publications Inc. to buy SunMedia Corp.)
- Papers plan to maintain separate operations A sibling rivalry could ensue between Sun Newspapers and The Plain Dealer after the latter publication's parent company closes a deal to buy the weekly newspaper chain. Advance Publications Inc. of Staten IsPapers plan to maintain separate operations A...
- Research articles 1997-12-08
- Reporters' Notebook; Behind the news with Crain's writers.(The Insider)(Plain Dealer Inc. appointed Sam Fulwood III)(Cleveland Institute of Art hired Brokaw Advertising)(Starbucks Corp. in marketing agreement with Books for Kids Foundation )
- PD columnist switch has Fulwood fulminating * The Plain Dealer tried to put the best face on its demotion last week of columnist Sam Fulwood III, but the veteran journalist clearly is stung by the move. Mr. Fulwood, a Metro section columnist...
- Research articles 2007-04-16
- Recent property deals give PD owner block to build on. (The Plain Dealer)
- With a series of land deals, the owner of The Plain Dealer is positioned to build a new headquarters and editorial operation at its longtime, 1801 Superior Ave. home. In a transaction that also clears the way for two Chinese groups to build a shoppingWith a...
- Research articles 1998-01-12
- DeLay Demands Senate Deliver Sales Tax Deductibility to Texas;Current Sales Tax Rules are 'Unfair, Arbitrary, and Just Plain Dumb'
- WASHINGTON, Sept. 9 /U.S. Newswire/ -- House Majority Leader Tom DeLay (R-Texas) today said the state tax deductibility rules, written by Congress in 1986, are "unfair, arbitrary, and just plain dumb." DeLay joined Rep. Kevin Brady (R-Texas), wWASHINGTON, Sept. 9 /U.S. Newswire/ -- House Majority Leader Tom DeLay (R-Texas)...
- Research articles 2004-09-09
- Iowa Natural Resources Department Approves Wal-Mart Store on Flood Plain Site.(Knight Ridder/Tribune Business News)
- Jul. 28--DECORAH, Iowa--Wal-Mart has permission from the Iowa Department of Natural Resources to build a "supercenter" in the Upper Iowa River flood plain, but a Decorah City Council member says the city's restrictive guidelines will preven Jul. 28--DECORAH, Iowa--Wal-Mart has permission from the Iowa Department...
- Research articles 2000-07-30
- FEMA: Downtown out of flood plain
- Downtown East Grand Forks and nearby areas are now off the official 100-year flood plain map, a recognition of the completion of dikes there, according to city officials.Downtown East Grand Forks and nearby areas are now off the official 100-year flood plain map, a recognition of the completion of dikes...
- Research articles 2005-11-10
- SEC plain English rule covers liability issues.(Securities and Exchange Commission requires insurance industry product prospectuses to be written in jargon-free contract language)
- The Security and Exchange Commission's Plain English Ride [421d] discusses certain liability concerns in its section VIl-A (pages 21-22). This discussion follows in full. Look for the entire rule at SEC'S website (www.sec.gov/rules) under file name 3The Security and Exchange Commission's Plain English Ride [421d] discusses...
- Research articles 1998-04-27
- Addison to Present at the Center for Plain Language Symposium with SEC Chairman
- NEW YORK -- Senior communications consultants from Addison will present examples of how plain English, information design and technology are helping financial services and healthcare firms improve their customers' experience, as well as their own business performance, at the annual symposium of the Center for Plain Language on October 12th...
- Research articles 2007-08-21
- Springfield wants citizens' input regarding flood plain
- Byline: CITY BEAT / SPRINGFIELD by Matt Cooper The Register-Guard WHERE'S THE flood plain? Somewhere between what the maps say and what the people know. The city will try to get at the truth Monday: A public meeting will be held on...
- Research articles 2002-04-06
- Designation of flood plain issue delays hospital hearing
- Byline: Springfield City Beat by Matt Cooper The Register-Guard THE ONLY THING moving faster than the McKenzie River is the city's effort to deal with flood-plain development. After residents said Monday that maps designating the flood plain are wrong, the city postponed a hearing on...
- Research articles 2002-04-13
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