BNET Industries

Planetout Inc.

(LGBT) is in the Financial Services Industry

Last Fiscal Year Sales:$19.8M
  • Public
  • US
Dow Jones Description

We are a leading global online media company serving the lesbian, gay, bisexual and transgender, or LGBT, community, a market expected to have a reported buying power of approximately $610 billion in 2005 in the United States alone. Our network of websites, including our flagship websites Gay.com and PlanetOut.com, allows our members, or those visitors who register on our websites by providing us with a name, email address and other personal data, to connect with other members of the LGBT community around the world. Gay.com ranked number one, among all websites measured, for average time spent per visitor in December 2004, according to Nielsen// NetRatings? Loyalty Stickiness Report for visitors accessing the websites from home in the U.S. We generate most of our revenue from subscription fees for premium membership services that we offer in English, French, German, Italian, Portuguese and Spanish to our members who identify themselves as residing in more than 100 countries. Premium membership is a paid service that enables members to access a number of special features that are not available under our free basic membership package. We also generate revenue from online advertising and e-commerce targeted to the LGBT community.

Number of Employees 292
Contact Information

300 California St Ste 200

PO Box 500

San Francisco, California 94104

planetout.com

(415) 834-6500

NAICS Code Miscellaneous Intermediation: 523910

News & Analysis

planetout inc. - All News and Analysis

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