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playfish

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EA pays USD250m for Playfish - Rumour
Electronic Arts EA is rumoured to have bought social gaming firm Playfish for around USD250m. If true, the deal is the first major acquisition in the social gaming space and indicates the growing importance of this sector, which many say is ripe for consolidation.  ...
Tags: Electronic Arts Inc., Playfish, Games, Personal Technology, Jasper Jackson
Articles 2009-10-14
Why Social Gaming Is Ripe For A Major Acquisition
Reports have been flying around about Electronic Arts (NSDQ: ERTS) potentially buying hot social-gaming company Playfish—with sources telling Inside Social Games that the deal may have closed “a few weeks ago”, and GamesIndustry.biz reporting that it was worth $250 million. EA’s response to us: “We don’t comment on rumors...
Tags: Acquisition, Electronic Arts Inc., Playfish, Playdom, Sales Strategy, Games, Mergers & Acquisitions, Sales Force Management, Corporate Law, Sales, Personal Technology, Investment, Finance, Business Operations, Entertainment, Gaming, Money, M&A & Venture Capital, Social Media, Tameka Kee
External links 2009-10-15
Playfish CEO Coy On Acquisition Reports
Social gaming firm Playfish has been the subject of several acquisition rumours recently - in particular, that Electronic Arts (NSDQ: ERTS) has already agreed to buy the social-gaming company for $250 million via Alley Insider) and, in another, that Playfish is just playing the field in search of an...
Tags: Acquisition, Playfish, Pet Society, Games, Mergers & Acquisitions, Corporate Law, Personal Technology, Investment, Finance, Business Operations, Entertainment, Gaming, Social Media, Companies, Electronic Arts, Robert Andrews
External links 2009-10-28
EA buys social gaming firm Playfish for up to USD400m
US games firm Electronic Arts is buying social gaming firm Playfish for as much as USD400m in the first major deal in the rapidly expanding social gaming space. EA will hope to make significant revenues from advertising and selling virtual goods to Playfish’s more than 60m users, who play...
Tags: Electronic Arts Inc., Playfish, Games, Personal Technology, Andrew McDonald
Articles 2009-11-08
EA's Acquisition of Playfish: Some More Details From SEC Filing: Earnout Already in Escrow
Yesterday EA announced buying social gaming company Playfish for $275 million upfront our coverage is here. Now comes more details from an SEC filing by EA. Among those:—$30 million of $275 million is in escrow, a normal occurrence.— Kristian Segerstrale, Sebastien de Halleux and Sami Lababidi, all Playfish senior...
Tags: Acquisition, Electronic Arts Inc., SEC Filing, VP, Playfish, Games, Personal Technology, Entertainment, Gaming, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Electronic Arts, Rafat Ali
External links 2009-11-10
Norwest's Tim Chang explains why virtual goods are so hot in social games
Tags: game, Microsoft Visual Basic
News items 2009-10-26
Electronics Arts buys game maker Playfish
NEW YORK - Electronic Arts has acquired privately held Playfish for $275 million in cash plus other consideration as the maker of the "Madden NFL" series expands in the growing social gaming sector. EA paid about $275 million in cash for 2-year-old Playfish, which makes games for people to play...
Tags: game, Electronic Arts Inc.
News items 2009-11-09
Accel Partners Feels Like a Billion Dollars Today…No, Really! [BoomTown]
Who said the venture capital industry is sucking wind lately? Well, it is–but not today and, especially, not for Accel Partners, which sold two of its portfolio start-ups to large public companies for a total of $1.5 billion. That would be the sale of AdMob to search behemoth Google GOOG...
Tags: company, sale, venture capital, Google Inc., game, Electronic Arts Inc., Twitter Inc., venture capital industry, behemoth, portfolio start-up
News items 2009-11-09
Electronic Arts Acquires Playfish for $300M
Electronic Arts on Monday announced that it has acquired social network gaming company Playfish for $300 million. The move is intended to broaden EA's focus on digital and social gaming. Playfish will become part of EA Interactive, a division focused on Web-based and wireless games. EA will pay $275 million...
Tags: Electronic Arts Inc.
News items 2009-11-09

Additional Resources

The Scorecard: Who Wins & Loses With EA's $400M Playfish Buy
Social games — a subset of the gaming industry that offers simple games that run across various social networks — today received what is the equivalent of a Good Housekeeping seal of approval from Electronic Arts, the $4.2 billion-a-year gaming giant. EA today snapped up Playfish, a London-based company which...
Tags: game, Electronic Arts Inc.
News items 2009-11-09
Facebook game firm Playfish sells to EA
London-based social gaming startup Playfish is celebrating after striking a $400m (£240m) deal to join the world's biggest games publisher, Electronic Arts. After months of speculation over the possibility of a buyout, the Californian publisher announced today that it was acquiring the two-year-old company, which makes popular Facebook...
Tags: game, Facebook, Electronic Arts Inc.
News items 2009-11-09
EA Buys Playfish in Deal Worth Up To $400 million
Nearly a month ago, we first reported that gaming giant EA was looking to buy Playfish. Today, the deal is official. The purchase price is $275 million in cash, with $25 million in "equity retention arrangements," according to the press release, as well as "a maximum of $100 million" based...
Tags: game, Electronic Arts Inc.
News items 2009-11-09
Zynga CEO: Playfish Helps EA `Catch Up'
Posted by: Douglas MacMillan on November 10 Mark Pincus has become the poster boy for the booming business of social online games. His company, Zynga, brings in more than $100 million in annual revenues, and owns the most popular Facebook app of the year, FarmVille. Zynga is even considered by...
Tags: game, Electronic Arts Inc.
News items 2009-11-10
Interview: Playfish COO de Halleux On How Facebook Has Changed Gaming Forever
Not much differentiates one hot new social gaming startup from another. Sure they have different games—and maybe even slightly different business models—but for the most part, they make their money through some combination of user-generated revenue (micro-transactions, virtual goods, subscriptions, etc.) and advertising. What’s really interesting is when other...
Tags: Facebook, Advertisement, Games, Personal Technology, Tameka Kee
External links 2009-09-18
The Deal's Done: EA Acquires Playfish For $275 Million Up-Front, Plus $100 Million Earnout
Playfish told us no once, twice ... but perhaps the third time was the charm. The hot social gaming company has been acquired by Electronic Arts, in a deal potentially worth $500 million. Previous reports pegged the price at around $250 million. EA will pay $275 million in cash,...
Tags: Acquisition, Electronic Arts Inc., Equity, Mergers & Acquisitions, Corporate Law, Performance Management, Investment, Financial Services, Games, Finance, Business Operations, Human Resources, Workforce Management, Personal Technology, Tameka Kee
External links 2009-11-09
Playfish COO: On Joining EA, And How It Avoided Using 'Scammy' Offer Ads
In the midst of the EA acquisition news, paidContent managed to corral Sebastien de Halleux, Playfish’s COO, to get more details on how the deal came about—as well as how the company avoided getting tainted by the stigma of deceptive ads in social games. Tameka Kee: Rumors about the...
Tags: Advertisement, Electronic Arts Inc., Games, Personal Technology, Entertainment, Gaming, Money, M&A & Venture Capital, Mergers & Acquisitions, Social Media, Tameka Kee
External links 2009-11-09
Is EA Going to Buy Zynga or Playfish in Social Gaming Bid? [Voices]
In recent weeks we've been hearing rumors about gaming giant EA ERTS looking to acquire social gaming companies — specifically Zynga and Playfish. Both social gaming companies have denied the rumors, so assuming there are no deals that are about to be inked and announced, here's what appears to be...
Tags: game, Electronic Arts Inc., Game Company
News items 2009-10-15
Zynga's Gaming Gamble
In late September a sizzling San Francisco Web gaming company called Zynga took the cloak off its latest creation: an online game that lets people open virtual restaurants on their Facebook pages. Competitors vie for points by tending to pseudo-stoves and cranking out orders of cheeseburgers and chunky fruit salads...
Tags: game, Facebook
News items 2009-10-29
Electronic Arts Posts Loss, to Cut Jobs
By Gabriel MadwaySAN FRANCISCO (Reuters) - Electronic Arts Inc ERTS posted a wider quarterly loss and said it would cut about 1,500 jobs, or about 17 percent of its workforce, in another round of restructuring for the video game publisher.The company, whose shares fell 2 percent in after-hours trade, also...
Tags: Job, Electronic Arts Inc., Sales Strategy, Sales, Activision Inc., Game, Video Game, Video Game Publisher
News items 2009-11-09
Electronic Arts F2Q10 (Qtr End 9/30/09) Earnings Call Transcript
Question-and-Answer Session Operator Operator Instructions We will take our first question from Heath Terry with Friedman Billings Ramsay. Heath Terry - Friedman Billings Ramsay John, and then this goes I guess is more directed to John Shepard -- John, you’ve made some comments back in October when the...
Tags: Game, Electronic Arts Inc., Call Transcript, IP, Earnings, Network Technology, Networking, Seeking Alpha
Earnings calls 2009-11-09
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